A resposta tecnológica continua (2 em 1)
Uma rádio (digital) com dois canais e públicos diferentes ou duas rádios (digitais)numa frequência (multicast)? Uma tecnologia chamada HD Radio que oferece as letras das canções, os títulos e informações dos artistas? "Infinity said WUSN-FM 99.5 HD-2 will be the first continuously programed HD Radio multicast channel by a commercial broadcaster."
Infinity launches multicast station in Chicago (Thu May 12, 2005 1:50 PM ET)
LOS ANGELES, (Reuters) - Hoping to lure more listeners to traditional radio amid growing competition from satellite radio and iPods, Infinity Broadcasting on Thursday said it was dividing the frequency of a Chicago radio station into two to air a new station targeting a younger audience.
By splitting the radio frequencies into high-definition niches, Infinity, a unit of Viacom Inc., is embracing a technology known as multicasting.
Infinity said its popular Chicago country station, WUSN-FM, was granted experimental authorization from the Federal Communications Commission to broadcast the supplemental audio service.
WUSN-FM began broadcasting digitally in June 2003.
The multicast station, WUSN-FM 99.5 HD-2, will be programed independently, featuring a playlist of new music from established country artists as well as music from up-and-coming stars.
Infinity said its digital broadcast will offer text displays of song, title and artist information on HD Radio-compatible receivers.
HD Radio technology transmits digital audio and data alongside existing AM and FM analog signals and provides CD-quality sound and scrolling text displayed on a radio screen.
Infinity said WUSN-FM 99.5 HD-2 will be the first continuously programed HD Radio multicast channel by a commercial broadcaster.
Infinity has converted various stations to high-definition, including stations in New York, Los Angeles, Chicago, San Francisco, Dallas, Philadelphia, Washington, D.C., Boston, Detroit, Seattle, Cleveland, Las Vegas, and Fresno.
Infinity launches multicast station in Chicago (Thu May 12, 2005 1:50 PM ET)
LOS ANGELES, (Reuters) - Hoping to lure more listeners to traditional radio amid growing competition from satellite radio and iPods, Infinity Broadcasting on Thursday said it was dividing the frequency of a Chicago radio station into two to air a new station targeting a younger audience.
By splitting the radio frequencies into high-definition niches, Infinity, a unit of Viacom Inc., is embracing a technology known as multicasting.
Infinity said its popular Chicago country station, WUSN-FM, was granted experimental authorization from the Federal Communications Commission to broadcast the supplemental audio service.
WUSN-FM began broadcasting digitally in June 2003.
The multicast station, WUSN-FM 99.5 HD-2, will be programed independently, featuring a playlist of new music from established country artists as well as music from up-and-coming stars.
Infinity said its digital broadcast will offer text displays of song, title and artist information on HD Radio-compatible receivers.
HD Radio technology transmits digital audio and data alongside existing AM and FM analog signals and provides CD-quality sound and scrolling text displayed on a radio screen.
Infinity said WUSN-FM 99.5 HD-2 will be the first continuously programed HD Radio multicast channel by a commercial broadcaster.
Infinity has converted various stations to high-definition, including stations in New York, Los Angeles, Chicago, San Francisco, Dallas, Philadelphia, Washington, D.C., Boston, Detroit, Seattle, Cleveland, Las Vegas, and Fresno.
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