Uma queda nas audiências (EUA) ainda antes da internet

«(...) the Arbitron ratings service tracks the amount of time Americans spend listening to radio, and its numbers show a steady drop since 1993, particularly among listeners age twelve to twenty-four. Duncan's American Radio, an influential industry source of statistics (owned by Clear Channel), says listening is at its lowest point in the survey's history, dropping 17 percent in the first three years of the twenty-first century alone» (Fisher, 2007: 294)