O lento arranque do digital

«With digital audiences still way too small to justify spending money on DJs, many stations fill their side channels with uninterrupted music. Even after the radios become more common, most stations intend to run their second channels as jukeboxes, with little or no personalities, local news or other community connections.

Digital channels do promise to restore some musical variety to free radio. For all the innovation, however, radio has not yet found a way back to the 1960s and '70s, when it provided popular fare for a mass audience on AM and more esoteric programming for minority interests on FM. Until radio finds a way to create a new form of that model, it will continue to lose out to consumers' desire to explore the infinite sounds of the digital world.»

(Rediscover the serendipity of radio, By Marc Fisher, The Washington Post, Saturday, February 4, 2006 - 12:00 AM) (dica: netFM)