iPod trabalha com HD (EUA)
«Apple has unveiled new technology that enables US high definition radio listeners to "tag" songs that they hear on FM stations for subsequent purchase via iTunes. iTunes Tagging technology, which was developed by Apple in conjunction with iBiquity Digital and major US radio broadcasting groups, was unveiled across the US this week together with the latest iPods. Apple vice president of iPod product marketing Greg Joswiak said: "When a song plays on your HD Radio that you like, a simple push of a button will tag it and later give you the chance to preview, purchase, and enjoy it with iTunes and your iPod." The US initiative follows a similar scheme in the UK put together by UBC Media. The Cliq service displays the tracks playing on the radio and allows consumers to buy them immediately. Cliq is available on new DAB radio sets and also via Java enabled mobile phones. UBC Media chief executive Simon Cole welcomed the introduction of the iPod tag service: "This is great news for us and for the digital radio industry globally. "Importantly, it confirms our very strong and long-held belief that radio has a huge part to play in the future of digital music sales and that those sales represent new revenue opportunities for radio". »
fonte: «Apple launches radio tagging system», Broadcastnow.com, Yvette Mackenzie, 07/09/07
Mas, atenção, é preciso que as estações emitam um código hertziano: «and Clear Channel has already announced that it will encode all its FM HD broadcasts for the service». E ha tambem que garante, como se lê na newsletter da Inside Radio de 06/09/07 que: «Polk's HD Radio connection with the iPod will require stations to encode their HD signals to allow consumers to use the "tagging" feature for buying music on iTunes. Inside Radio has learned eight radio groups have already committed to encoding. Insiders say this alliance between radio, receiver manufacturers and Apple puts radio on the forefront of music delivery and turns would-be competitors into collaborators»
Outra chamada de atenção: a tecnologia não permite a compra, mas apenas marcar determinadas músicas, que poderão ser compradas, quando se ligar o iPod ao computador (ou seja, depois). «Well, it's not exactly a "push-to-buy" function... it's more of a "push to 'bookmark,' so later, when you hook your iPod up to your computer, you're reminded of the songs you tagged, and then you can buy them through iTunes" service. In fact, the iPod itself is really only used to carry these "bookmarks" from the radio to the PC»
Já Mark Ramsey chama atenção para outra questão (com a tradicional ironia, quando fala de HD): «HD radio has been reduced to being a storefront for iTunes? So I listen to my HD radio, tag the songs I like, download them to my iPod, and listen to my iPod rather than my HD radio, right?And who makes the money in this transaction? The people who own the store, the people who license the music, or the station that tags the songs?»
1 comentario
PocketRadio -
http://hdradiofarce.blogspot.com/