Estão a ser feitas apostas muito fortes na emissão on line

O maior grupo de rádios nos EUA está à frente:

«Clear Channel Radio is preparing to deliver a slate of album exclusives on Monday, part of its stepped-up online commitment. Across 900 participating station websites, the company will offer online previews of albums from Bruce Springsteen, Rihanna, and Godsmack, as well as an in-studio performance from Carrie Underwood. Those exclusives are expected to create a bang for the radio conglomerate, and follow a strong increase in online traffic over the past few months. Meanwhile, the company is expected to announce a broadened video-on-demand (VOD) initiative, which has quickly moved from 16 radio station websites to 700 over the past quarter alone. (...) each local Clear Channel station selects content that speaks best to its audience. For example, the Godsmack exclusive will be picked up by 80 rock-focused stations, while Bruce Springsteen will be carried by 380 stations across various genres, with some emphasis on older listeners».

Fonte: Digital Music News, «Clear Channel Radio Prepares Album Preview Exclusives», 14/4/06