Alguma fadiga nos mp3?

«According to initial results from a continuing Audience Attrition project by Bridge Ratings & Research (...)

- Terrestrial audience erosion to alternative audio entertainment continues to occur in young demographics though at a slower rate than seen previously in 2005

- MP3 device useage can consume as much as 80% of a radio user's audio entertainment during initial ownership weeks and months. This number tends to be generally lower among 30+ women and 35+ men

- Time spent with MP3 players has increased among 12-24 year old males faster than with females as 2005 progresses as time spent with Internet radio has slowed

- Where a 15% decrease in terrestrial radio use by 12-24 year olds was reported for Q3 2005 vs Q3 2004, by Q4 2005 use had increased by two quarter hours per week per person resulting in only a 4% increase when compared with Q4 2004

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