O que pensa a industria (EUA) sobre o presente e o futuro da rádio

«(...)Rehr continued, "We know that the world has changed. Consumers have more options than ever before. The media landscape is rapidly changing. We’re being buffeted by forces larger than our industry. Some in the business are a bit disoriented. Some are overwhelmed by the changes taking place. Frankly, some are not optimistic about broadcasting’s future."
After noting that "broadcasters can be a bit of a cynical bunch," Rehr said, "I’m afraid that some people in this business have been staring so long at the door that’s closing, they haven’t seen the new door that’s opening. The digital door." (...) Listeners still want what they’ve always wanted. Technology hasn’t changed that -- it has just changed the devices of delivery. This is not to diminish the challenges or uncertainty of the radio business. In fact, I think one thing that’s changed is that many in the industry have been so worn down by the battles and buffeting, that they themselves have forgotten the magic of radio. But we have not forgotten." (...) being local, in and of itself, is not what defines radio’s value. It’s the accessibility and the connection with radio personalities. And it’s being everywhere and available to everyone. A radio is not a jukebox.(...) "If you’re listening to radio, you want to hear a human voice sharing that same moment in time that you are. There is power in that personal bond. A CD doesn’t have that connection. An iPod doesn’t have it. No, our model is not broken."» Rehr: ’Radio Remains Relevant’, Radio Ink, 15/04/08