A rádio morre se não se adaptar ao segundo choque

«The UK's radio industry will die unless it embraces multiple platforms and technologies like mobile DAB, according to a BBC executive. In an interview with industry newspaper Broadcast, BBC controller of interactive radio and music Simon Nelson said he feared for the future of radio in Europe and across the world unless it embraces new technology.  He said he wants to see DAB chips in mobile phones and portable devices so that digital radio can be accessed by more people. "If we don't change quite radically as an industry we will die,” said Nelson. “It's imperative that we have a digital transition for radio, a transition across multiple platforms. Radio is the most flexible of all mediums and has the potential to exploit what is going on in technology."

fonte: «Radio must adapt to technology or die», Jane Hoskyn, vnunet.com 04 Aug 2006