Quanto vale Howard Stern

"A lot of the buzz on Wall Street is due to radio loudmouth Howard Stern taking his act to Sirius, which expects a million people to sign up at $12.95 a month to hear him talk naughty via outer space. Sirius might be right; it’s a big country and a million people will try anything. Witness the popularity of televised poker." (in Chicago Sun Times, "Satellite radio could be a lot of sound and fury", 18/12/05, by David Roeder)

ACT a 3/1/06: Já há resultados:

"Sirius Crosses 3 Million, Stern Effect Showing

Sirius Satellite Radio has recently reached its 3 millionth subscriber, an increase powered in part by the upcoming arrival of Howard Stern. The accomplishment was announced on December 27th by the company, and satisfies a goal set at the beginning of the fourth quarter. At that point, Sirius had 2.17 million subscribers, less than half of the 5.03 million then carried by rival XM Satellite Radio."