A rádio de palavra vale 18% nos EUA (mais Spanish e religious)

NEW YORK -- February 19, 2008: The four News/Talk/Information formats -- News, Talk, News/Talk, and Sports -- led the way again in fall 2007, with a 17.9 combined AQH share, according to Arbitron's newest Format Trends Report. That was up from 17.4 in summer '07, which was flat with the spring.

In second place again were the combined AC formats (AC, Hot AC, Modern AC, Rhythmic AC, and Soft AC), with a 15.2 share, a nice bump from 13.9 in the summer and 14 in the spring. The bulk of that listening went to mainstream AC, with an AQH share of 9.0.

Eleven Spanish talk and music formats combined for a 10.9 share, flat with summer and down a tick from spring's 11.0, and in fourth were the Top 40 and Rhythmic formats, combining for a 10.8 in the fall.

The formats in the report, ranked by AQH share:

News/Talk/Information 17.9
AC 15.2
Spanish 10.9
Top 40/Rhythmic 10.8
Urban 9.9
Country 9.0
Rock 7.5
Oldies 5.8
Alternative 3.6
NAC/Smooth Jazz 2.5
Religious 2.5
Adult Hits 2.4
Classical 1.0
Adult Standards 0.9
Remaining formats 0.1

The report is based on 12+ listening, Monday-Sunday, 6 a.m.-midnight. The trends don't include Portable People Meter data from Philadelphia and Houston.»