«NEW YORK (Reuters) - Apple and EMI will reveal a ground-breaking deal on Monday for Apple to sell the music label's songs free from copy protection limits, the Wall Street Journal reported on Sunday. The report said music giant EMI plans to sell "significant amounts" of its catalogue without anti-piracy »

fonte: «Apple and EMI in copy protection deal», Reuters, Mon Apr 2, 2007 12:56PM BST, Yinka Adegoke

«The internet will overtake radio by next year and become the world’s fourth-largest advertising medium, a year earlier than forecast. Global spending on internet advertising increased from .7 billion in 2005 to .9 billion (£12.6 billion) last year, according to ZenithOptimedia, the media-buying agency.  (...)In the Middle East and Eastern Europe, advertising spending is growing faster than in North America and Western Europe, which are “maturing rapidly” as advertising markets, Zenith said. (...) Although spending on traditional media, such as magazines and radio, has been falling in the UK, more than £2 billion was spent on internet advertising in 2006. Online advertising accounts for 11.4 per cent of total advertising revenue in Britain, almost double the global average of 5.8 per cent and above the 7.8 per cent share of advertising expenditure in the US.»

fonte: «Advertising on internet soars as world follows British lead», The Times, April 3, 2007, Rebecca O’Connor

«Conventional wisdom suggests that iPod owners are swimming in their own collections, and leaving programmed radio stations behind.  That certainly sounds like the typical iPod owner, though fresh research indicates that a large number of portable music fans want terrestrial radio receptivity.  According to a recent internet-based poll conducted by Jacobs Media, 33 percent of respondents expressed a preference for FM radio in their next portable media device.  And among iPod owners, the number was a more substantial 41 percent.  In both cases, the preference for radio receptivity outweighed demand for increased capacity, a larger screen, and video playback.  "It's a no-brainer," said Fred Jacobs, head of the research group. "If Apple truly wishes to make the most versatile, user-friendly personal MP3 devices, an FM tuner should be standard equipment." Currently, iPod owners can grab FM receptivity by purchasing an add-on from a large number of companies.  But off-the-shelf, the iPod does not contain terrestrial radio reception, an approach that Jacobs disagreed with.  But tempering the opinion is a potentially heavy skew in the results, which were compiled by a company that focuses its expertise on rock radio.  In fact, the survey pool of 25,000 was pulled from nearly 70 rock radio stations across the United States, a selection process that offers a less-balanced consumer picture.  Meanwhile, Apple is most likely reviewing sales data on add-ons like FM receivers, and weighing its product decisions on actual buying information.  A number of iPod rivals, including the Microsoft Zune and a range of SanDisk players, currently offer FM receptivity.»

fonte: «Researchers Raise Importance of Portable FM Reception», Digital Music News, 2/04/07

Jacobs Media Report

Mais: «Of course, FM radios are available in Microsoft's Zunes and SanDisk players, for example, but they are not built into Apple branded products, such as nano, shuffle, or video iPods.  Clearly, this is a great opportunity for Apple to better serve its millions of iPod customers, while keeping ahead of its growing competition.  It’s a no-brainer - If Apple truly wishes to make the most versatile, user-friendly personal mp3 devices, an FM tuner should be standard equipment» (Jacobs Blog, «iPod Owners Want WHAT?», 3/04/07)

Mark Ramsey acha que isso nunca vai acontecer:

«

First, the iPod is not an island. It's an mp3 player, and there are many mp3 players out there equipped with FM tuners. That is, the thing these folks say they want is already available on a different branded unit, and they deliberately chose not to buy that unit and purchased an iPod instead. What does that tell you about what they say they want vs. what they really want? Second, Jobs knows full well that there's demand for an FM tuner in the marketplace. And that's why Apple makes such a tuner as an add-on for the iPod. Indeed, the iPod is deliberately manufactured to be the centerpiece of an ecosystem of products that "plus" the iPod, and an FM tuner is one such "plus." So arguably, this problem is solved even before it's posed as a problem. Third, why should Apple burn their iPod batteries to empower the radio industry's agenda when those batteries could be alternatively burned playing video and audio purchased from Apple's own iTunes, a proposition which not only drives the value of iPods but fills Apple's coffers to the brim?»

fonte: Mark Ramsey, Hear2.0, «Will iPods feature FM tuners? Nope.», 2/04/07

«(...)"Young people don't think in terms of radio stations, they think in terms of aggregation." That is, they think in terms of the playlist, the "stations" that are created by them and their friends - some of whom are the taste-makers in their crowd. Those playlists are shared in the same way a radio station shares its playlist. Most of the online radio resources have the ability to share any playlist you create. And it's hardly uncommon for kids to share the contents of their iPods with their friends.

Music radio used to be about listening. In the future it will increasingly be about sharing. This is an interesting perspective which certainly explains why younger male audiences (in particular) are drying up for radio.  It also suggests that when a radio station is all about music and only music, your program director creates just one of many playlists that a college age audience will enjoy. And it's not nearly likely to be the best one.» Mark Ramsey, «"Sharing" the future of radio», 5/04/07

De acordo com Mark Ramsey:

«Sirius will surely face competition from other delivery systems, but - as I have often said - when there are multiple ways to deliver content to consumers it's the strongly branded content - the good stuff, the cream of the crop - that will rise to the top.» OU seja, «When satellite radio isn't satellite radio...it's Sirius Backseat TV.» (fonte; MR, «When satellite radio isn't satellite radio...», 31/04/07)

«My only concern with Sirius Backseat TV: there are tons of ways for a substitutive product to overtake them in the marketplace. Yes, it's live streaming content while on-the-go, but - as the iPod has shown us - people are just as accepting of a cached solution (especially if it's without a monthly charge). With WiFi-enabled households becoming nearly ubiquitous, what's to stop a device to download new programs while your car is parked in the garage? I'm not saying that Sirius Backseat TV doesn't have potential, but ignoring the competitive risks is silly. But with Nickelodeon, Disney Channel and Cartoon Network on their side - as well as the key OEM partnership with Chrysler - Sirius might have a decent jump on the competition as demand for this type of service grows. (Orbicast, «Initial thoughts on Sirius Backseat TV», 31/03/07

«“The conventional thinking over the past couple of years has been that new technologies were going to overpower radio and threaten its relevance to the American consumer,” said AMS President/CEO Ed Seeger.  “Well, we’ve heard all that before.  Radio was going to become obsolete when television came along, and then when the eight-track cassette was installed in cars, and, most recently, when the computer revolution began.  It didn’t happen, and it isn’t happening now.”»

Baseado nestes numeros: «According to the AMS study results, 64 percent of those surveyed said they listen to the radio every day, while 69 percent say they listen more or the same amount as five years ago. Also, 84 percent said they expect that in five years, they will continue to listen more or about the same amount as they currently do. Additionally, 64 percent described radio as important to their everyday lives, with 84 percent describing radio as important to American life in general. In an AMS study from April of last year, only 36 percent of those surveyed had listened to Internet radio. One year later, 67 percent have listened to radio online, with 47 percent saying they anticipate listening to Internet radio in the future. Only six percent of respondents said they had listened to radio via a cell phone though.»

fonte: «FMQB, «AMS Study Finds Radio Still Going Strong», 5/04/07

«Slacker is the latest in personalized internet radio. Last FM is out there along with Pandora and a few others. The list is growing, and folks are tuning in because it gives "control" to the user. About Slacker, it does do a few extra neat tricks such as getting internet radio stations away from the computer - via a Wi-Fi refreshed portable unit that fits in your pocket. Now that personalized radio is becoming portable, look for these internet radio stations to start gaining audience, quickly, especially with youth. (...) The start thinking how it's nearly a sure bet that we'll be hearing broadcast stations start making some reference to personlizing the station or listening experience. So, here's the bet now. What are the odds that in the next few years the perception that a playlist tailored to your taste will be the main reason a person chooses a station? My thoughts, pretty good. And, getting back to our earlier bet about broadcast radio, any takers that we'll start hearing personalized references on terrestrial radio within two months? (fonte: «Personalized" Radio is Industry's Next Hurdle» Audio Graphics, 15/03/07)

«Here's how it works: Users who log on to Slacker can begin listening to music from more than 10,000 stations that are built around specific artists and preprogrammed genres. Users also can create their own stations by indicating what types of songs they want and letting the Slacker "DJ" -- a mostly automated system based on complicated algorithms -- fill out the station program with more content.Customization adjustments to stations include choosing "more popular" versus "more eclectic," or newer versus older music. Users can click on a button to ban a certain song. Clicking on a "heart" button will mark the track as a favorite and cause the song to be played more often on that station»

«Segundo o caderno do estudo “O Observador Cetelem” sobre a relação dos Portugueses com a Internet e a subscrição de créditos online, 20% dos inquiridos visita blogues. O fenómeno blog tem despertado o interesse do mundo empresarial, devido ao facto de permitir atingir, comunicar e interagir de forma muito precisa com um determinado perfil de consumidor. A blogomania é tal que, passados apenas três meses sobre o lançamento pelo Sapo.pt de um serviço de blogues, já foram criados 37 mil blogues. A uma média de 400 blogues por dia, os utilizadores desse serviço, na sua maioria portugueses, já colocaram 200 mil comentários, ou posts [???], terminologia própria deste novo modo de comunicar e interagir»

fonte: «Portugueses criam cerca de 400 blogues por dia», Cetelem/Multicom, 9/04/07

Fonte: «Portugueses mais tempo na internet em casa», 10/04/07, Marktest.com

«UK based radio station Virgin Radio have made their stations available to PlayStation 3 and Wii users by offering an MP3 streaming connection on the consoles internet browsers. They also offer compatible videos, recordings, concert tickets and tracks for download.
James Cridland director of Virgin digital media said;  "People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience."
"PlayStation 3 or Wii will become the entertainment hub in your front room. We have worked hard to make the station available on as many different platforms as possible… We’re looking into providing the station via the Xbox 360 as well, but for now it’s only available via the PS3 and Wii browsers."
The consoles will also be able to connect to Virgin Radio Classic Rock, Virgin Radio Xtreme and Virgin Radio Groove, allowing a wide choice of music to satisfy your needs.»

fonte: «Listen to Virgin Radio on your PlayStation 3!», Playstation universe, 11/04/2007.

«Mobile audio is a promising opportunity that has not yet been fully exploited. That’s the conclusion of a study by Arbitron and Telephia that examines the evolving market for mobile audio services from the consumer point of view. One in 16 mobile phone subscribers (6%) report using one or more mobile audio features in the last 30 days.  Downloading music over-the-air has the highest awareness among the general mobile population. Listening to music transferred from another device is the most commonly used way of accessing mobile audio. The companies said mobile audio users spend more time than the general wireless population on “nearly every media and entertainment activity.”»

fonte: «Study: Mobile Audio Is a ‘Significant’ Growth Opportunity», RWONline, 4.06.2007

«In the Lind and Medoff (2001) study, respondents reported being fairly satisfied with Web stations as they were exercising great control over the pages. Listeners' control over the pace of online audio news is, hence, expected to yield deeper levels of information processing, whereas traditional radio news presentation are not expected to be equally effective. This comparative cognitive effectiveness of both traditional and online radio news needs to be examined empirically».

fonte: MESBAH, Hesham M. The Impact of Linear Versus Nonlinear Listening to Radio News on Recall and Comprehension, Journal of Radio Studies 13(2), 2006, 188 

«The results show that listening to news online improves both recall and comprehension of events. Participants were able to retrieve more details and understand developments of actions when they had more control over the pace of information. (...) This physical attachment could translate into more cognitive activity, especially if a user can control the pace of information flow. In return, traditional radio listening is less engaging. This might explain why respondents in the condition of regular radio listening had a poor cognitive performance in the experiment. Nonlinear listening to news had an important role in elaboration on news content» (MESBAH, Hesham M. The Impact of Linear Versus Nonlinear Listening to Radio News on Recall and Comprehension, Journal of Radio Studies 13(2), 2006, 196-197)

«Formats allow us to seek out a monotone mood with only the tiniest surprises. (...) those, especially young people, who are looking for community-building communication technologies that allow for independent, unconventional expression, are deserting radio for the Internet. . . . But I, and millions like me, don't have a radio station to listen to anymore. (DOUGLAS, 1999: 347, 356)

«O site de buscas Google ampliou ainda mais seu império de publicidade nesta segunda-feira, ao assinar um acordo para a venda de anúncios com o gigante de rádio americano Clear Channel. O acordo, válido por muitos anos, prevê a venda de uma parte garantida de anúncios de 30 segundos em mais de 675 estações AM/FM do Clear Channel.»

Mark Ramsey: «will Google consummate the acquisition of a radio rep firm, as has also been rumored? Under any scenario, this deal radically reshapes the radio landscape and further blurs the boundaries between radio and other audio entertainment media, since it is Google who can theoretically mediate the advertising buys on all»

Among its others findings, Deloitte found that 71 percent of people 13-24--folks it calls Millennials-- still enjoy reading magazines, even though they know they can find the same information online. Of this group, 58 percent say they use magazines to find out what’s cool. “They prefer the [print] magazines because they are highly targeted and they are getting specific information they want, whether it’s fashion, star news or whatever it happens to be,” says Kern. “There is also a group that says ads in magazines are generally more effective than ads on the internet.” That's consistent with another Deloitte finding, that ads in traditional media are effective among all age groups, from 13-year-olds to folks of 75. Says Kern: “A lot of people thought consumers weren't paying attention to traditional media but they are.” One thing the Deloitte study did discern about young people that sets them apart from their elders is their power to influence others by word of mouth in the choice of media outlets and presumably advertised products. This 13-24 demographic tells 18 people on average if they find a web site or television show they enjoy, compared to only 10 people among all survey respondents. “We call that amplification,” says Kern. “Word of mouth and viral marketing are very important for this [13-24] age group. They are very fast at communicating. And one of the things they talk about most is TV shows.”»

fonte: «For young folks, old media's still cool», By Kevin Downey, Apr 17, 2007

«ONDAS Media es el nombre de un operador de telecomunicaciones que recientemente se ha establecido en España para suministrar servicios digitales integrales destinados a los consumidores finales y cuyo nuevo presidente es el antiguo consejero delegado de Hispasat, Jacinto García Palacios. La empresa difundirá sus servicios multilingües de radio, música, vídeo y datos directamente a los consumidores europeos en sus hogares, oficinas, vehículos, dispositivos móviles y ordenadores portátiles. De este modo, la compañía proporcionará entretenimiento digital con programas de radio de música, deportes, noticias, información meteorológica, del tráfico. Sus contenidos se presentarán en 150 canales de producción propia y ajena en todos los idiomas europeos.
La compañía se define como la primera empresa europea de medios de comunicación por satélite en Europa con sede en Madrid. No sólo ofrecerá radio y música, sino también vídeos y datos.
En Estados Unidos, existen servicios similares, como Sirius Satellite Radio y XM Satellite Radio»

fonte: «Llega a Europa la radio por satélite más importante», 12/04/07, Teledigital

«La inversión publicitaria en internet crecerá un 28,2 por ciento este año, mientras que en el resto del mercado lo hará un 3,7, y superará a la emitida por radio en 2008, según un informe presentado por la agencia ZenithOptimedia.

Internet representará cerca del 9 por ciento del total de la inversión publicitará en 2009, según vaticina el estudio de la agencia de medios, en el que se observa que en la actualidad alcanza más del 10 por ciento de la tarta publicitaria en los mercados de Noruega, Suecia y Reino Unido.
Los pronósticos indican que el medio alcanzará este mismo porcentaje en el plazo de dos años en países como Australia, Canadá, Dinamarca, Israel, Japón, Corea del Sur, Taiwán y Estados Unidos.
Actualmente obtiene su mayor índice de participación publicitaria en Reino Unido, donde representará el 16,6 por ciento del total en 2007 y se prevé que llegue al 22,6 en 2009.
(...) En los últimos diez años la inversión publicitaria ha aumentado a una tasa media anual del 5 por ciento, cifra que ascendió hasta el 6,2 por ciento en 2006, gracias a los Juegos Olímpicos de invierno y al Mundial de Fútbol, mientras que crecerá en torno al 5,2 por ciento en 2007. (...)»

fonte: «La publicidad en internet superará a la emitida en radio en 2008», 11/04/07, El Espectador

«(...) Stritch, like many colleges and universities, is targeting Generation Y, the collective term for the 71 million Americans born between 1980 and the late 1990s, that is notoriously difficult for advertisers to reach. They shun their parents' brand loyalties, consume traditional media in smaller amounts than previous generations and are skittish of being directly marketed to. But Stritch, which is in Fox Point, and some other Milwaukee-area advertisers have found several key strategies they say are reaching the iPod set. Tools like podcasts -- broadcasts for iPods and other MP3 players -- and Web logs -- better known as blogs -- are popular because they combine technology in which students are versed with a more subtle marketing message. (...) Katie Fleming, a search marketing specialist for Germantown Web site developer Trivera Interactive, said Generation Y doesn't appreciate gloss and filters. "They just want to know the truth," she said.

fonte: «Advertising for the iPod generation», October 13, 2006, The Business Journal

Mark Ramsey é taxativo:

«It's not radio, it's not satellite radio, and it's not Internet radio - it's all of the above, and it's personalized. That's the best way to describe Slacker.com, the transformational new radio experience that will rock the world of radio starting this summer (...) because it is going to change everything.»

fonte: «Slacker.com: The radio revolution arrives this summer», Hear2.0, 18/4/07

«Fewer young people are listening to the radio these days. Why should they? They all have iPods now. Obviously, not everyone has an iPod or a similar device, but enough young people do that it is making an impact on way this culture listens to music. After all, why should someone subject themselves to seemingly endless commercials and songs they don't particularly care for when they can play all of their music on command wherever they are? Whether it is at school, at the mall, or even on the job, young people everywhere are taking advantage of this new technology. Thus we arrive at another conflict that killed 95X. It was attempting to serve up alternative music in a format that was quickly becoming more and more irrelevant to those who are most likely to be fans of alternative music -- young people. The iPod hasn't killed radio, and it won't for a very long time, because radio still serves a function. Twenty-three year-old Daniel Johnston, for example, says he listens to the radio, "Whenever, I get tired of listening to the songs on my iPod for the 1,000th time." Radio has always been an important way for listeners to discover new artists, and it will continue to do that far into the iPod age.»

fonte: «Ipod, changing demographics changing future of radio», 01/04/07, Midland Reporter-Telegram

«(...)a gradual change in who listens to the radio. People don't listen to a type of music because they like a particular station; they listen to a particular station because they like the type of music being played.

fonte: «Ipod, changing demographics changing future of radio», 01/04/07, Midland Reporter-Telegram

According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms, consumers are continuing to explore radio in all its digital platforms—Online Radio, Satellite Radio, HD Radio™,  and audio podcasting—while maintaining a broad use of AM/FM radio.

* AM/FM radio continues to have a big impact on people’s lives. The study asked consumers to rate the impact different digital audio platforms has on their lives. Nearly one in five (19 percent) consumers said radio has a big impact on their lives; ranking second only to mobile phones (35 percent) as the audio platform/device that has the biggest impact on the lives of its users.

* Those who listen to digital radio platforms do not spend less time listening to AM/FM radio. Among all persons 12 and older who participated in the study, the average time spent listening per day to AM/FM radio was 2 hours, 37 minutes compared with 2 hours, 45 minutes a day among those who use radio’s newer digital platforms (listened to online radio in the last month, or subscribe to satellite radio, or have ever listened to an audio podcast).

* The weekly Internet radio audience remains steady over the past year at an estimated 29 million. Eleven percent of the US population age 12 and older have listened to Internet radio in the past week; 16 percent of persons age 18-34 and 14 percent of persons 18-49 have done so.»

«Contrary to commonly held beliefs, people who listen to digital radio platforms do not spend less time listening to AM/FM radio. Some industry insiders assume that people who use new digital platforms listen less to AM/FM radio. Once again, we find that people who use digital audio platforms do NOT listen less to AM/FM radio. Among respondents in our study, the average time spent listening per day to AM/FM radio was 2 hours, 37 minutes compared with 2 hours, 45 minutes a day among those who use radio's new digital platforms (listened to online radio in the last month, or subscribe to satellite radio, or have ever listened to an audio podcast). Despite the growth reported in alternatives, such as the iPod, online radio and satellite radio, the time spent listening to AM/FM radio by users of digital radio platforms has not changed versus a year ago.» (pag 13). «Radio sees the most impact on listening from iPod/digital audio player owners age 11-24. Among 12-17s and 18-24s, 18 percent in each age group say they are spending less time with over-the-air radio due to time spent with an iPodlportable MP3 player»

Mark Ramsey diz o óbvio, mas explica-o bem:

«The fact is that time doesn't expand, folks. As listeners have more options for their audio entertainment time those new options will unquestionably crowd out listening to more established options. Isn't this exactly why time spent listening (an Arbitron measure, not an opinion survey one) has declined over the past few years - especially among younger demos where such audio entertainment options are most used? Don't believe everything you read. (...)Three things:

First, change always comes at the margin. So the conclusion that most folks DON'T do something obscures the obvious trend - that more folks DO do something. As the study notes: "Thirty percent of Americans age 12 and older own an iPod or other brand of portable MP3 player; this figure has risen from 22 percent in 2006 and 14 percent in 2005. More than half (54 percent) of those age 12-17 own a digital audio player." It is inconceivable that this statistic will not impact radio listening and Arbitron's own TSL data (along with my research data) indicate that these demos are the most at risk.

Second, listeners do not consciously consider trends in their listening so it is invalid to ask such questions and make sweeping conclusions about the impact - or lack thereof - of new audio options on radio listening. Let the results - the behaviors - speak for themselves. And those behaviors are clearly recorded in Arbitron diaries and via PPM.

Third, as I read these stats - and even if I believe in their veracity - for every two iPod owners who say they're not listening less to radio, about one says they ARE listening less.

When mp3 player owners comprise thirty percent of the audience, that should give us all pause.» («"Relax, iPods don't hurt Radio"», 20/04/07, Hear2.0)

According to the latest  study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:

«* iPod/Portable MP3 player ownership continues to rise. Thirty percent of Americans age 12 and older own an iPod or other brand of portable MP3 player; this figure has risen from 22 percent in 2006 and 14 percent in 2005. More than half (54 percent) of those age 12-17 own a digital audio player.

* Fewer than 10 percent report less time with over-the-air radio specifically due to time spent with their iPod/portable MP3 player. Seventy percent of Americans age 12 and older do not own an iPod/portable MP3 player, and an additional 15 percent report the device has had no impact on radio listening. Nine percent say they are listening less to over-the-air radio due to time spent with their iPod/portable MP3 player.

«O poder que tem o rádio de envolver as pessoas em profundidade se manifesta no uso que os adolescentes fazem do aparelho de rádio, durante seus trabalhos de casa (...)» (Meditsch, 2005: 144)

«Hoje, o rádio propicia intimidade ao jovem (...)» (idem, 148) 

According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:

«Podcasting attracts a youthful audience. One out of six who have ever listened to an audio podcast are 12-17 years old, and more than half ( 52 percent) are under the age of 35». (pág 10)

«More than half of teenagers own an iPod or other portable MP3 player. Fifty-four percent of respondents age 12-17, and nearly four in ten adults age 18-34 currently own an iPod or other portable MP3 player» (pág 14) 

«Contrary to commonly held beliefs, people who listen to digital radio platforms do not spend less time listening to AM/FM radio. Some industry insiders assume that people who use new digital platforms listen less to AM/FM radio. Once again, we find that people who use digital audio platforms do NOT listen less to AM/FM radio. Among respondents in our study, the average time spent listening per day to AM/FM radio was 2 hours, 37 minutes compared with 2 hours, 45 minutes a day among those who use radio's new digital platforms (listened to online radio in the last month, or subscribe to satellite radio, or have ever listened to an audio podcast). Despite the growth reported in alternatives, such as the iPod, online radio and satellite radio, the time spent listening to AM/FM radio by users of digital radio platforms has not changed versus a year ago.» (pag 13). «Radio sees the most impact on listening from iPod/digital audio player owners age 11-24. Among 12-17s and 18-24s, 18 percent in each age group say they are spending less time with over-the-air radio due to time spent with an iPodlportable MP3 player» (pág 16)

According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:

«iPod/Portable MP3 player usage has the greatest impact on over-the-air radio listening at home. Among those who report spending less time listening to over-the-air radio due to time spent with their iPod/portable MP3 player, nearly two-thirds (65 percent) report less radio listening specifically at home; nearly half are listening less in the car (49 percent). (pág. 17)

«Radio is a classic modernist invention in the futurist tradition of the 1910s and 1920s, as evidenced by the early proclamations of the radio fantasists, such as Velimir Khlebnikov, Nicholas Tesla, Howard Armstrong, and cultural critics Bertolt Brecht and Rudolf Arnheim (Strauss, 1993). In the 1920s, before radio's style of electronic writing was fixed in the technical and public imagination, radio theorists imagined drive-in radio (the soundtrack to images projected on walls); internet-like linkages across continents as radio clubs; radio auditoria for public programs in different parts of a country; and radio libraries (Khlebnikov, 1993 [1922]).

The exercise of' rethinking radio - once the task of such artists and cultural theorists - is today in the hands of specialists versed in structuralism and poststructuralism, such as the British radio theorists Andrew Crisell (1986), Peter Lewis (1989), and Paddy Scannell (1996).

Yet radio is still more of a mechanism for bridging or contradicting pre-modern notions of countries and borders; for establishing linkages across epochs and peoples; for introducing unexpected variety or dissonance into presumed harmony than it is a medium of reflexive deconstruction. 

At first glance, digital radio technology pulls radio inextricably toward a postmodern consciousness: the process of production involves a simulacrum, in Baudrillard's terms, of sound as digits without a precise, external referent. (...)»

DAVID KING DUNAWAY, Digital Radio Production, New Media & Society, Vol. 2, No. 1, 29-50 (2000)
© 2000 SAGE Publications
  

In the keynote address of the convention this week, he said, "A new vocabulary will make our industry and our issues even more understandable to policymakers and the public."

Using Ibiquity as an example, he said that once the term "IBOC" was replaced in people's minds by "HD Radio," it was as if a light bulb went on. "People got it. Because they already knew what HDTV meant." He credited the name change as one reason "HD Radio is taking off."»

fonte: «Rehr: Analog Radio, TV Needs Re-Branding, Radioworldnewsbites, 20/02/07

«Facing increasing competition from satellite radio and iPods, Clear Channel Communications is trying something radically different at a commercial radio station in Texas: getting rid of the commercials.
As of today, KZPS in Dallas — on the dial at 92.5 FM or online at lonestar925.com — will no longer run traditional 30- or 60-second advertisements. Instead, advertisers sponsor an hour of programming, during which a D.J. will promote its product conversationally in what the company calls integration.
For example, the D.J. will identify Southwest Airlines, one of the station’s first advertisers, as the sponsor at the beginning of the program. In a prototype provided by the station, the D.J. later discusses the South by Southwest music festival, a popular annual event held in Austin, and concludes, “You know, the best way to get down to Austin for South by Southwest is Southwest Airlines. They have tons of flights. It’s the way I travel.”
The product-themed chitchat will account for about two minutes peppered throughout the hour, in contrast to the 12 minutes to 16 minutes of commercials that most stations broadcast each hour.
(...) Clear Channel’s move is not unprecedented. In 2005, three stations on Long Island owned by the Morey Organization experimented with a similar model but eventually returned to conventional commercials.(...)
fonte: New York Times, «In Dallas, Commercial Radio Without Commercials», ANDREW ADAM NEWMAN, April 23, 2007

http://www.nytimes.com/2007/04/23/business/media/23radio.html?_r=1&oref=slogin

Sobre a questão da redução de publicidade diz Mark Ramsey: «My gut tells me this advice is related to feedback from PPM markets where listeners tend to want stations to be more of what they promise to be and less of anything else, but that's a guess on my part. How does this square with my frequent advice that the stuff between the records is where radio's great advantage is? It doesn't, strictly speaking. But my advice is not about how to compete against your radio competitors in a PPM world, it's about how to compete against ALL your competitors in a world of many audio entertainment options»

«La adopción en México del estándar digital estadounidense IBOC (In Band on Channel ), conocido comercialmente como HD Radio, en aquellas emisoras que se ubican en la franja de 100 kilómetros a lo largo de la frontera común con Estados Unidos, puede cumplir esa exigencia. Durante el acto organizado por la Comisión Federal de Telecomunicaciones (Cofetel) la semana pasada, el comisionado y ex senador priísta Ernesto Gil Elorduy anunció que las transmisiones de IBOC serán, por lo pronto, "voluntarias" y sólo las podrán llevar a cabo las emisoras fronterizas, tanto concesionadas como permisionadas. (...) El anuncio de la Cofetel se hace a más de una década que la Cámara Nacional de la Industria de Radio y Televisión (CIRT) entrara de lleno al tema y se pronunciara, desde entonces, a favor de otro de los estándares: el europeo Eureka 147, un sistema cuya característica más importante es la posibilidad de ofrecer una mayor cantidad de servicios adicionales convergentes, independientemente de transmitir con sonido calidad de disco compacto. No obstante los beneficios del estándar europeo, los radiodifusores de la frontera norte -algunos de ellos ligados estrechamente a los intereses de la radio estadounidense- se opusieron al estándar Eureka 147 porque consideran que con la adopción de una tecnología diferente a la del país vecino se pondría en riesgo la viabilidad económica de sus emisoras, que atienden a la población hispana y al cada vez más creciente número de empresas que dirigen su publicidad hacia ese sector de la población en Estados Unidos. »

fonte: «Refrendos automáticos en la radio », 24/04/07, Etecetera.com

«Quinze é o primeiro programa criado de raiz para ser exibido em mobile TV. A iniciativa coube à Produções Fictícias (PF) que, em parceria com a RTP, assina a co-produção deste programa com estreia marcada para hoje no canal mobile da estação pública. "São 15 escolhas, notícias, sugestões de filmes, frases ou eventos que marcam a semana", explica Nuno Artur Silva, responsável das PF. O programa semanal, diz Carlos Vargas, dirige-se a um target "jovem, urbano e exigente e que, em termos de faixa etária, se situa entre os 14 e os 35 anos”. A apresentação foi entregue, depois de um casting, à estreante Sónia Balacó, e a realização e edição do programa à Daltonic Brothers. Quando questionado sobre o investimento que envolveu esta co-produção, sem precisar valores, Nuno Artur Silva fala de "orçamento à escala do próprio meio". Também Carlos Vargas não é muito eloquente neste assunto. "Esta é uma produção de baixo-custo, já que o orçamento da RTP Mobile tem de ser proporcional àquilo que actualmente o mercado (nesta área) representa", diz o responsável. "Este é um mercado emergente que tem vindo a crescer de forma sustentada, uma informação que nos é transmitida pelos três operadores móveis com quem colaboramos", afirma Carlos Vargas.

A RTP está na televisão móvel desde Agosto e, até finais de Fevereiro, tinham sido feitos meio milhão de acessos à RTP Mobile. "Esperamos que esta iniciativa, que é o lançamento de um programa especificamente criado para o meio mobile, funcione como um estímulo para os nossos parceiros tecnológicos, em particular os operadores móveis, para o reforço da divulgação do serviço", afirma Carlos Vargas. Relativamente a novas iniciativas com as mesmas características, o responsável da RTP Mobile adianta que tem uma série de projectos em análise, contando até ao Verão "poder apresentar um de grande impacto".»

fonte: «RTP e PF produzem programa para mobile TV», Ana Marcela, 27 de Abril de 2007

«Apple reported heavy profit gains during its recent, fiscal second quarter, a total powered in part by strong iPod gains.  The company disclosed revenues of .26 billion, up 21 percent from a total of .36 billion during the comparable period last year.  Profits landed at 0 million, or $.87 per diluted share, up nearly 88 percent from year-ago gains of 0 million, or $.47 per diluted share.  "We are very pleased to report the most profitable March quarter in Apple's history," said Apple CFO Peter Oppenheimer.  Overall iPod sales crossed 10.5 million during the period, a growth of 24 percent over sales levels last year.  The total was powered by strong sales of the low-cost shuffle, though a model breakdown was not provided.  "The iPod shuffle was especially popular, with the addition of four brilliant new colors beginning in late January," explained Oppenheimer during the Wednesday earnings call.»

fonte: «Apple Shows Quarterly Profit Boom, Continued iPod Strength», Digital Music News, 25/04/07

(os vencedores são conhecidos na terça-feira)

São essas as conclusões do ultimo trimestre da Bridge Ratings:

«In 2006 Bridge Ratings' consumer analysis began to reflect a slow reversal of attrition by both groups. 12-21 year olds were less likely in these 2006 studies to abandon terrestrial radio as they were in the 2004 studies. This behavioral change hinged on two factors: 1) renewed interest in terrestrial radio and/or its Internet simulcast and 2) "iPod fatigue" among a significant number of 12-21 year olds who in 2004 consumed much less terrestrial radio because nearly 80% of their time-spent-listening to traditional AM/FM radio stations had transferred to MP3 player use. By 2006 our panel had greatly reduced their weekly use of their MP3 players returning to terrestrial radio listening patterns similar to those this group used in 2004.»

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings

(as respostas demonstram um grau de fidelização ao podcasting muito interessante)

«Among our podcasting panelists who have downloaded audio or video content to listen to at a later time, 62% indicated in this study that they had listened to or viewed a podcast in the 30 days prior to the survey. This is up slightly from the February study with the same panel.

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings

«Despite popular wisdom, in-car media use still heavily favors traditional radio with 93% of the sample indicating they use it on a regular basis followed closely by Cell phones and CD players. See chart below for device trending over time.

Despite popular wisdom, in-car media use still heavily favors traditional radio with three-quarters of the sample indicating that it is their preferred device in that environment. The next-closest device, the cell-phone continues to see a rise in preference with nearly 25% of the sample stating such. MP3 players continue to gain as well.

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings

Etiquetas: telemóveis, mp3

«THE DAYS of analogue radio could finally be numbered, at least if you believe the report published by Ofcom last week. After years of tip-toeing around the subject, the regulator gave the strongest sign yet that it would switch off the FM and medium wave signals and make old radios obsolete. With plans to review medium wave and FM in 2009 and 2012 respectively, medium wave could go in the latter year and FM is unlikely to be around beyond the end of that decade. This will be possible because by that time, Ofcom believes, digital radio will finally have come of age. It expects about half of all radio listening to be digital by 2012 and about 90% by 2017. These numbers had many radio observers swallowing hard. While Freeview took off like a rocket on the back of cheap set-top boxes promising attractive new television channels, digital radio is still a minority interest. According to Ofcom's numbers it now makes up 20% of radio listening through a combination of digital radio, television and the internet, compared to 16% late last summer. And while this compares woefully with the over four-fifths of households that have digital television, figures by radio measurement body Rajar suggest the real number might be even lower. Rajar believes digital radio listening made up 12.5% by the end of last year, and may have stalled slightly given that it was 11% the year before and 6% in 2004. Whatever the truth, it clearly still has a steep mountain to climb to become an essential accessory in the majority of homes. Patrick Hannon, a manager at Spectrum Strategy Consultants, says: "The numbers do seem high. You would probably need to have switched off medium wave and announced that FM is going to be switched off to get to 90% digital radio listening by 2017."

fonte: «Analogue radio could be history by 2020 … if Ofcom wins the day», Sunday Herald, 22/04/07 By Steven Vass,

O relatorio

Se:

«(...) Rajar believes digital radio listening made up 12.5% by the end of last year, and may have stalled slightly given that it was 11% the year before and 6% in 2004 (...). Ken Garner, a radio expert from Glasgow Caledonian University, is more unequivocal. "The forecasts are totally delusional and probably driven by wishful thinking by the government about what it would like to do with the analogue frequencies. The numbers are based on hoped-for take up and not on evidence."»

O que está a correr menos bem (ou mal...): (excertos)

- digital radio sets have never become cheap enough.

- Car manufacturers have been slow to put digital radios in their products. With digital radio even slower to take off in Europe, many manufacturers have taken the view that it was not worth catering for the UK alone. FOR those with second-hand cars, meanwhile, upgrading to digital radio has meant getting sets specially fitted and in some cases has not been possible at all.

- Another issue has been quality. As Mark Mulligan, a vice-president of Jupiter Research, says: "The sound quality is significantly inferior to that of FM. For example, Radio 3 listeners have complained vociferously about it You are never going to attract the audio buffs."

- Not everyone agrees that quality is a problem, but it is harder to argue with complaints about weak signals. This does not just lead to the background noise of FM radio, but means that the station cuts out altogether. There are also those that point out that the UK's digital audio broadcast (DAB) standard of digital radio has been overlooked in many countries in favour of more recent formats, and that buyers risk being saddled with outdated technology.

- Then there is a debate about whether the stations have been enticing enough. While the likes of BBC6 Music and OneWord, which includes a show with newsreader Jon Snow, have attracted their followers, there has arguably been nothing to compare with Freeview's Film Four or E4 as essential extras. Ken Garner says: "There are very few totally new formats. Most of the stations offered around the country are just imports of successful brands already operating in FM."

- Beyond this there has clearly been a problem with marketing. The Digital Radio Development Bureau (DRDB), which markets on behalf of all digital broadcasters, only spends £2 million a year, which is a fraction of what a blue-chip company would spend on a major marketing campaign.

fonte: «Analogue radio could be history by 2020 … if Ofcom wins the day», Sunday Herald, 22/04/07 By Steven Vass,

O relatorio

«Foi anunciado como um projecto inovador: "O primeiro episódio de uma novela de massas é exibido on-line e no telemóvel, na véspera da sua estreia em televisão". O primeiro episódio da segunda temporada de Floribella foi visto 55 mil vezes na Internet e é apresentado como um dos maiores êxitos da Mobile TV desde a sua criação. João Pedro Galveias, director da SIC Multimédia, não tem dúvidas: "É uma vitória para o on-line. Há um produto de televisão generalista que estreou na Internet e teve um "estádio de futebol cheio de pessoas" a vê-lo".
O episódio foi posto em exibição às duas horas do dia 19 de Abril e foi retirado às 19 horas do dia seguinte (hora de estreia na SIC). A acção bateu todos os recordes de audiências. Em apenas 18 horas, o primeiro episódio da nova série da Floribella foi visto mais de 30 mil vezes e, como antecipa Pedro Soares, director da SIC on-line, "alcançará o número um do top de vídeos mais vistos antes da estreia oficial, em Portugal".
Para a rede móvel, o resultado desta iniciativa é também muito positivo. Os operadores são unânimes em garantir que esta operação foi um sucesso para o implemento da Mobile TV e da Terceira Geração (3G) em Portugal. João Ochoa, responsável pelo departamento de conteúdos da TMN, explicou que "a transmissão obteve um share de 22% no dia 19 de Abril". As outras operadoras não conseguiram, para já, avançar números sobre a antestreia da Floribella no Mobile TV, mas não deixam de reafirmar o seu êxito. Trata-se do início de uma longa caminhada que parece ter um objectivo bem traçado. "Pretendemos dar a conhecer o serviço, evidenciando as suas qualidades, benefícios e promovendo a experimentação", diz Joana Ribeiro da Silva, directora dos serviços de dados para particulares da Optimus.
Quem quis ver Floribella em antestreia no telemóvel pôde fazê-lo de maneira totalmente grátis, através do serviço Mobile TV, acessível com qualquer telemóvel 3G. "É um serviço tecnologicamente inovador e tem vindo a registar uma adesão acima de todas as expectativas", diz João Ochoa. Com este serviço, podemos ver televisão no telemóvel com as funcionalidades mais avançadas da TV tradicional. António Carriço, director de Produtos Globais e Inovação da Vodafone, explica: "Até Janeiro do ano presente, já tínhamos registado mais de três milhões de acessos a canais de televisão no telemóvel".
O acesso ao serviço é efectuado através da homepage do portal das operadoras móveis ou pela lista de canais. Qualquer pessoa pode aceder ao serviço a partir da subscrição de tarifários distintos para as três operadoras, que, de uma maneira geral, variam entre os 0,90? e os 1,90? para quem o queira utilizar por um dia e 7,50? para quem queira fazer um contrato mensal, havendo, naturalmente, pacotes especiais.
O futuro passa por aqui?
"É preciso ter uma dose de risco, mas, pelo sucesso desta iniciativa, acho que fica claro que se vai acreditar mais nestas plataformas e nestes formatos", diz João Pedro Galveias, director da SIC Multimédia.
O caso das operadoras móveis é mais complexo, pois envolve custos, tarifários e condições de acesso. "Acreditamos que irá haver um crescimento elevado deste serviço, que é já visível de mês para mês. O crescimento da base de terminais 3G será um factor fundamental para o seu sucesso", explica Joana Ribeiro da Silva.
O serviço, com lançamento e evolução que varia entre as redes móveis, está ainda no início do seu ciclo de vida, mas, para as operadoras, representa um forte potencial de crescimento. Para esta directora da Optimus, não há dúvidas de que, "nesta área, existirão grandes evoluções".
E conclui: "Trata-se de um conceito disruptivo, onde a caixa que mudou o mundo não está na nossa casa, mas anda connosco
para todo o lado". »

fonte: «On-line triunfa com estreia de Floribella», Público, 26.04.2007, Inês Caridade

«Há muita gente desiludida com o podcasting, como que dando razão aos que, mal a técnica surgiu, prenunciaram a sua morte. Os que estão desiludidos convocam estudos, relatórios e a própria experiência para dizer que o podcasting não descola e que continua minoritário, que não encontrou uma forma de se viabilizar comercialmente, que a qualidade dos programas não aumentou e não se registaram significativas evoluções técnicas.
A desilusão será provavelmente proporcional ao entusiasmo inicial, o que só mostra que quando falamos de novas técnicas e de novas tecnologias é prudente alguma ponderação e que alguma reserva nas previsões é uma regra de bom senso.
De qualquer forma, a existir desilusão será quando muito com os podcasts e não ao podcasting.
(...)
Em contrapartida o podcasting é uma técnica claramente de futuro. O podcasting como técnica de redistribuição de conteúdos (áudio ou vídeo) que não podemos ou não temos de ouvir no momento em que são disponibilizados. E rádios e televisões já começaram a perceber isso mesmo.
(...)
E então teremos podcasting não apenas de programas mas também de notícias, de modo a que se concretizará o sonho de Bertold Brecht: o receptor não será mais o sujeito passivo da comunicação, mas aquele que escolhe o que quer ver e ouvir, o que constrói o seu próprio noticiário, o que intervém.
Com o podcasting, com este ou outro nome, com esta ou outra forma de eu poder escolher o que quero ver e ouvir»

Excertos do texto «Podcasting sem podcasts?», do catálogo do Festival Black & White, Porto, Abril 2007 (excertos on line aqui).

Do debate que lá se realizou algumas ideias, sistematizadas por Francisco Mateus (e desenvolvidas no seu blogue):

« 01. Regularidade

02. Facilidade
03. Quantidade
04. Qualidade
05. Conhecimento
06. Reconhecimento
07. Financiamento
08. Acesso
09. Concorrência
10. Futuro

«Radio is at an exciting point in its history. Total listening in the UK reached a record high of 45 million listeners in the final quarter of 2006, with 90% of the population tuned-in every week. At the same time, the number of households which have DAB reached 16% (up 44% on the previous year), while listening via other platforms is also increasing. Listener choice has increased considerably as new stations, offering new Formats, have been launched over the past few years by both commercial radio (e.g. rock, jazz, chill-out, speech) and the BBC.» (The Future of Radio, Ofcom, 17/04/07)

«Em Portugal o panorama não tem evoluído muito nos últimos anos. Foi dada à RDP a função de gestão da rede Nacional de DAB em Portugal tendo sido atribuída uma frequência nacional, no canal 12B de VHF, nos 225,648 MHz. Actualmente está coberta toda a zona litoral do país, emitindo os três canais da RDP, a rádio Renascença e RFM. Estas duas enviam o sinal para o centro de produção da RDP por linha X.21. O bit rate utilizado, para os canais da RDP são 196kb/s para a Antena 1 e Antena 3 e 224kb/s para a Antena 2, que transmite música clássica. Quanto a conteúdos multimédia ainda não houve experiências e dado o atraso na atribuição a Portugal das frequências da banda L para a emissão de estações locais, não se prevê para breve os primeiros testes.»

A legislação respectiva

«(...) HD Radio has so far failed to win over U.S. carmakers. Only Hyundai, BMW, and Jaguar plan to offer HD Radio, and officials from GM and Chrysler Group said they were not rushing to commit to the devices, which would cost the struggling Big Three U.S. automakers as much as an estimated 0 million annually to install.  "We're investigating HD radio and we'll probably make a decision in six months. When you add up the cost, it's a lot of money," said Michael Kane, director of technology strategy for Chrysler, told Reuters.  The radios are estimated to cost each of the three carmakers about 0 million to 0 million annually.  HD Radio promises to deliver better sound quality than traditional analog radio and enables stations to broadcast multiple channels. More than a tenth of the estimated 12,000-plus U.S. radio stations have upgraded to the technology, including many in the country's top 100 markets. "I don't think there are too many American carmakers jumping on this. It's a fairly expensive proposition to put that technology in a vehicle and there's no certainty around the revenues associated with it," said Rick Lee, executive director of competeing satellite radio services for GM unit OnStar. (...)»

fonte: «Automakers Still Not Tuned-in To HD Radio» The AutoChannel, 27/04/07