«Many informants expressed the idea that their community and/or society was defined through technology - almost a tecnological determinism. Whereas radio had defined their grandparents' generation and televison their parents' generation, they were defined by the internet» (McMillan e Morrison, 2006: 85)
«(...) these young people 'are tomorrow's shapers of society' (Miller,2001). An understanding of how new technology is influencing the various domains of these young people's lives provides a window on what internet use may be like for future generations» (McMILLAN e MORRISON, 2006: 74)
«USA Today reports that several cities are shutting down their plans for municipal free or cheap city-wide Wi-Fi. The reasons are cost and complexity. In the long run, of course, there's no doubt that the Internet will be everywhere we need it - which is everywhere. Nor is there any doubt that it will reach into our cars sooner rather than later. Still, the threat posed by these municipal programs to the radio industry - namely: A world where folks can stream any online station anywhere in town instead of and in addition to your station - that threat has receded somewhat into the future, it seems. Will other solutions rush in to fill the gap? Eventually. Consumers will demand it.» fonte: RAMSEY, Mark, «Municipal Wi-Fi? Not just yet», Hear2.0, 20/09/07
«A top level advertising agency rep said at Thursday's Interep Power of Urban Radio Symposium that broadcasters today the radio industry must work to elevate its profile among advertisers to that of a primary medium, and said the first step in the process is teaching radio sellers to believe more in the medium.
"Radio today is a secondary or tertiary medium, but you need to make it secondary or primary," said Carat vice president and regional spot director Dennis McGuire. "Unfortunately, within the business we have almost adopted this ourselves. We must be more forceful and convince buyers and advertisers that radio is the way to go."
Burrell Communications Group vice president and media director Paul Hunt added, "Radio can sometimes be taken for granted, so we need to get to clients early and demonstrate radio's ROI. It's often the case that people in radio wait around for their piece of the pie, but often times there is no pie." » fonte: «Radio Must Elevate Its Profile», Radio Ink, September 21, 2007
«September 20, 2007: Sixty-three percent of American adults listen to the radio every day, says a new survey from American Media Services. And the number among 25-34 adults is even stronger: 79 percent tune in to radio at least once a day.
Seventy-two percent of Americans say they're listening to the radio as much or more now than they did five years ago, and they're still tuning in in the car: 74 percent of Americans turn on the radio when they get in the car, including 72 percent of 18-24 adults and 80 percent of 25-34s.
The phone survey of 1,017 adults, conducted earlier this month, found satellite radio subscriptions steady at about 11 percent -- but 89 percent of respondents said they are unlikely to subscribe to satellite radio in the next 12 months.»
fonte: «Poll: Radio Listening Is Staying Stable», Radio Ink, 20/09/07
«The rollout of platform-neutral wide area broadband wireless networks, such as Sprint Nextel's Wimax-based Xohm, will provide both challenges and opportunities for terrestrial radio, says a recent report from radio audio research firm Bridge Ratings. In a Sept. 12 report entitled The Impact of Wireless Internet, Bridge projects robust growth in wide-area wireless broadband connectivity, with nearly 100 million subscribers by the end of 2010. Coinciding with that gain is a projected Internet radio listener base of about 77 million. Based on the projection above, Bridge analysts predict both terrestrial and satellite radio Time Spent Listening (TSL) will slide as the decade draws to a close. For terrestrial broadcasters this represents a move from just less than 20 hours to 14.5 hours weekly. But satellite TSL is set to take a slightly more pronounced dip from its current level of about 21 hours weekly to a level equivalent that of terrestrial broadcasts. The good news in the report concerns terrestrial radio revenue. With internet-generated revenues already offsetting traditional spot dollar losses to support the current plateau for radio at about $21 billion annually industry-wide, Bridge says that growth in online ad sales could actually serve to boost that figure to over $25 billion in three years. Read the entire report at:www.bridgeratings.com» (fonte: «Bridge Ratings: Wireless broadband will be Two-Edged Sword for Radio», Digital radio Update,m 19/09/07
«A nationwide poll by American Media Services finds 63% of American adults listen to the radio one or more times a day. The car also remains king — with 74% of Americans saying they turn on the radio when they get into their car. Only 11% say they listen to satellite radio. What would get people to listen to more radio? The poll says more music and fewer commercials.»
fonte: «Despite naysayers, radio remains pretty popular», Inside Radio, 20/9/07
«(...) Radio, on the other hand, has little dedicated specifically to children's programming. That changes when Edmonton-based KidRadio.ca goes live at 6 a.m. Monday. Like any regular radio station, KidRadio features 24/7 programming that includes music, a morning show, commercials, and eventually, specialty and educational programming. What sets KidRadio apart is that it caters to children 12 and under - and don't bother trying to find it on your radio dial. (...) Preston said launching the station online, as opposed to traditional radio airwaves, was simply logical. "To start a terrestrial radio station you need a substantial amount of money, and for the Internet you don't, and there are also the concerns of CRTC regulations," he said. While Canadian radio broadcasters must meet federally mandated Canadian content programming requirements to keep their licences, web-based broadcasters are not limited by such rules. Unlike satellite radio, which boasts a wide variety of youth channels, KidRadio is aimed at an Edmonton audience. Morning show Breakfast Toonz, hosted by local teens DJ and Kaity, includes weather and traffic updates (for the parents). Preston said KidRadio has also been working with the Edmonton Public School Board to provide educational content, which will eventually be slotted into programming. There are also plans to add kid-targeted cooking, health and fitness shows.» (fonte: «Edmonton-based web radio for kids launches»Jennifer Fong, Edmonton Journal, September 16 2007
«Listeners may say they want more choice, but in the real world of consumer behavior abundant choice is a distraction. Too many choices are confusing, and when faced with confusion customers do what's easiest and most comfortable: They choose the tried and true. It's a phenomenon author Seth Godin calls a "scarcity shortage." J. Walker Smith, presidenr of Yankelovich Patrners, has called it a "claustrophobia of abundance.» In the real world, consumers prefer fewer options, not more. Small wonder there's a new breed of boutique out there where the selection of product is limited to the discriminating taste of owner. In a sense, it's like a listener trusting her radio experience to the judgment of her favorire DJ who picks the records himself. It is critical that the radio industry understand this concept: The vast majoriry of listeners already have enough choice-all our research and racings experience tells us that. We assume that listeners subscribe to Satellite radio because of the enormous choice. I think this assumption is wrong. » (Ramsey, 2005: 90-91)
«Right now our industry is bigger than any of those competitors. And that means we should be investing heavily in alternative windows to reach the ears of our audience. When was the last time you heard of a radio broadcasting company buying an Internet firm in the business of audio entertainment or information? Instead, Yahoo or Google buy them. AOL buys them. Sprint and Verizon do deals with them. We are blind to the future and it's right in front of our eyes.» (Ramsey, 2005: 89)
«We are not in the "radio" business. If your station is all about music, sports-talk, ralk, or personality you're in the audio entertainment business» (Ramsey, 2005: 86)
«(...) my greatest fear is that our industry will be a victim of its own success, its own hardened arteries and calcified ligaments» (Ramsey, 2005: 85)
Doug Hall: «The last thing I'd want to own today is a broadcast radio station. If you're in broadcast right now you've got to think really seriously about that investment in the tower. If I owned a radio station I'd be trying to figure out what is the content I could own that I could then resell to others using my station as a test-market site - not as my primary revenue source - five or ten years from now. In the future, more than ever, content is king.»(RAmsey, 2005: 19). «And the person who owns the content is the one who will rule in the future» (Ramsey, 2005: 22)
Doug Hall: «In the past few years alone the number of alternativas to faithful old radio has exploded. Today magical, invisible audio can meet your ears via the Internet, over your cell phone, via Satellite, through your mp3 player, and so on. For much of its history radio has owned the only route to your ears. That kind of responsibility is a freedom and a curse. A freedom because it allows the creation of audio wonders great and small. A curse because the absence of competition from alternate technologies has a way of promoting a fat and happy settling, a bloated behemoth of an industry which knows how to do what it has always done, but not what it needs to do next. The status quo perpetuates nothing so much as more status quo. In the years to come radio will experience the most profound challenges to its status quo ever. We are entering a time where smart thinking, novel ideas, and profound innovacion will spell the difference between relevance for future generations and quaint nostalgic obsolescence.» (Ramsey, 2005: 1)
A grande questão é que, com exemplos destes, se antecipa uma das grandes tendências futuras: para os públicos, para os novos públicos?, não há reconhecimento das características dos meios clássicos (os novos não chegarão a saber, os outros perderão com o tempo os limites): ou seja, está na net e ponto final. Vem de uma coisa chamada televisão? E depois? Vem de um jornal? Mas não está na net?! Então é net (já não é rádio, jornal ou televisão). (a questão é que, para competir na net, a rádio devia potenciar as suas mais valias e os terrenos que conhece melhor e não o está a fazer e estes exemplos não o demonstram)
«The Media Audit’s Phillip Beswick says "Metamorphosis is a fit word to describe what radio is going through right now and the decade to come." Not just from new media audio distribution channels, but also from new competition for radio’s advertising revenue. Beswick says radio has attracted people that thrive on competition. But perhaps more importantly, he thinks consolidation into well-financed corporations will help radio "take on the significant challenges inherent with metamorphosis."
fonte: SAXE, Frank, "", Inside Radio, NAB Radio Show, Setembro 07, pag 8
«"Radio is going to face an increasingly broad competitive environment," says iBiquity CEO Bob Struble. "The days of radio having a monopoly position in the dashboard and at the beach are gone forever. Competition is only going to get more pronounced. It will continue and accelerate – that’s reality." points to new uses for mobile phones, broadband, WiFi and WiMax, plus ultra-mobile PCs that will blend the cell phone with the laptop.» fonte: SAXE, Frank, "Looking towards radio's long-term future", Inside Radio, NAB Radio Show, Setembro 07, pag 7