Blogia

Transistor kills the radio star?

LastFM, Slacker ou Jango - os mais utilizados

LastFM lidera com grande destaque, mas o braço de ferro entre Jango e Slacker promete continuar!

Date: 11/2007PeopleMonth Δ  Year Δ  
jango.com244,52279.0%48129.2%
slacker.com329,31019.7%10644.2%
last.fm1,372,69136.4%34.1%

«According to Compete.com, in the month of November Jango had 244,522 users compared to FineTune who had 149,106. Slacker garnered 329, 310 while last.fm and Pandora raked in roughly 1.4 million each. They obviously have a ways to go to catch up with the big dogs, but that’s not too shabby considering they’ve been out of Beta for just over a month.

Rádios dos EUA passam a pagar royalties

«Members of the Senate and House Judiciary Committees have introduced a proposed bill that would force terrestrial broadcasters to pay a performance royalty, the first royalty obligation of its kind for AM/FM radio.
As attorney David Oxenford points out on the Broadcast Law Blog, the rates announced for "small" and non-commercial broadcasters again raise the question of "fairness" between platforms, particularly with regard to rates paid by similarly-sized webcasters.
Even before plans for the legislation were announced by Rep. Howard Berman in October, broadcasters and record labels have been engaged in heavy campaigns surrounding the issue. Now, with the introduction of a bill, observers should expect the issue of performance royalties to draw heavy media attention, perhaps even more than the issue of webcasting royalty rates has garnered since early 2007. (RAIN)

«Currently, broadcasters pay only for the right to use the composition and do not pay for the use of sound recordings in their over-the-air operations of the actual recording. “This long-expected bill will no doubt fuel new debate over the need and justification for this new fee… The proponents of the bill have contended that it is necessary to achieve fairness, as digital music services pay such a fee. To ease the shock of the transition, the bill proposes flat fees for small and noncommercial broadcasters – fees which themselves undercut the notion of fairness, as they are far lower than fees for comparable digital services»

Sobre a Rhapsody (só disponível EUA): ouvir e pagar ou ouvir e descarregar (e pagar mais)

«Listen to millions of songs without paying per track. Play all the music you want for one low monthly price. Rhapsody memberships start at just $12.99/month» . Rhapsody is a digital music service that lets you listen to whatever you want, whenever you want it. With online music stores, you pay for every track or album, but Rhapsody lets you listen to everything we've got for one low monthly price» «How is Rhapsody different? Unlike other music services that charge you every time you download a song, Rhapsody allows you to listen to as much music as you want for one low monthly fee (starting at $12.99/month, less than the cost of a CD). Our all-you-can-eat plans allow you to explore all the music you want without having to pay for every single track or album»

«There are two types of membership:

  • Rhapsody to Go ($14.99/month) (available on Windows PCs only) allows you to listen to all the music you like, and to transfer all the music you want to supported MP3 players, such as the Sansa e200R Rhapsody.
  • Rhapsody Unlimited membership ($12.99/month) (available on Windows, Mac and Linux computers) allows you to listen to unlimited music on your computer.

If you're not ready for membership, you can try Rhapsody for free.  (Free Account:Play 25 tracks for free each month, no credit card required). Sorry, we are only able to offer Rhapsody® to US customers at this time.

Rhapsody® Unlimited Offer Terms
Access begins at sign-up.
You will be charged US$12.99 each month hereafter.
For subscription information, including how to cancel your subscription, visit the My Account area. For technical support, please visit customer support.
Also please note:
U.S. residents only.
»

A Rhapsody tambem trabalha com receptores/aparelhos dedicados.

Por que é que as pessoas não querem pagar pela rádio

«According to data released by Digital Music News and media tracking firm BigChampagne, one-third of all PCs worldwide have LimeWire installed. For those who are among the other two-thirds, LimeWire is the top P2P file sharing software - the iTunes of "stealing" music so to speak. Usage comes in at exactly 36.4% of all PCs according to the survey, and of course its the target of a multi-year RIAA lawsuit (no doubt a side effect of its popularity). So if people aren't willing to pay for music (afterall, music will be free eventually), it's no surprise that many aren't willing to pay for radio either. For most, "radio" goes hand-in-hand with "music," even if it is far more than a simple playlist. The challenge is to convey that.» (fonte: ORBICAST, «One reason why people aren't willing to pay for radio», 23/12/07)

 

«Temos de reinventar a rádio»

... diz o presidente do grupo Emmis, Jeff Smulyan: "We have to re-invent this medium."

A PSP torna-se um receptor de rádio (internet)

«Sony Computer Entertainment America (SCEA) is offering a firmware upgrade for the PlayStation Portable (PSP) that will bring Internet radio via AOL’s ShoutCast Radio to the handheld entertainment devices.

Using the update, PSP users will have access to more than 20,000 stations using an Internet connection through a Wi-Fi hot spot. A variety of songs and genres can be streamed through the player, including pop, hip-hop, rock and talk.

Sony said more than 50 percent of PSP owners use the system to listen to music»


A pergunta de Mark Ramsey: «What does "radio" mean when more and more things feature radio-like functionality?»

O que é e deve ter um bom website de rádio

Dana Hall, Executive Editor da página/empresa Radio-Info.com, diz o que deve ter um bom site de rádio e dá tres bons exemplos:

«1. Consistent branding of your station.
2. Usable and effective advertising opportunities
3. Interesting and Interactive content for your Website user
4. Efficient and easy tools to use
5. Give them more than what they get on the air
6. Have a dedicated person to oversee and run the site
Three websites that I particularly like are CBS Rocker WXRK “K-Rock” New York, Radio One Urban WPHI “Philly 103.9” Philadelphia, and Clear Channel’s “alternative” Country KZPS “Lone Star 92.5” Dallas, each for different reasons. K-Rock is a great branding site, while WPHI’s advertising opportunities including effective advertorial, is impressive. Lone Star is simply a very non-traditional approach to a radio website (kind of like its format) and that’s what may make it so appealing to users. Check them out for yourself»

fonte: What makes a great radio station website?

 

Rhapsody alia-se ao Facebook

«Rhapsody, the music service, just introduced its Facebook application. It’s easy to skip past this, because everybody has a Facebook app these days. But it’s worth a look because the experience shows that an application on Facebook can have much more usefulness than Zombies and SuperPoke. Rhapsody isn’t changing its economic model for Facebook. It lets users stream up to 25 songs a month on their computers free. People who want to listen to more music or download tracks to portable devices have to pay $10 to $15 a month. (I think the 25-free-song limit is silly, but that’s not what I’m writing about today.) What’s important is how integrating with Facebook makes some key aspects of using Rhapsody and connecting to friends easier. Once you log onto Facebook, you don’t have to log on separately to Rhapsody or load any other software.» (fonte: Beyond Sheep-Throwing: Rhapsody on Facebook, By Saul Hansell,  17/12/07, NYT)

O marketing ainda à procura de perceber as redes sociais

«Social networking exploded in 2007, led by MySpace and Facebook, but marketers are still struggling to figure out how to capitalize on that growth, even as they hike their ad spending on those sites. That will be among the big challenges of 2008.
“We are in a period of experimentation,” observes David Schatsky, president of JupiterResearch, the research outfit.
“Social media as a phenomenon, and what a social media experience is, continues to evolve. If Facebook and MySpace didn’t change, then 2008 would be a year when marketers could figure out how to use them. But they keep changing.” As it was, social networking dominated 2007, following several years of huge growth, and it will again dominate in 2008, as the big internet wave. This will occur against a backdrop of rising broadband penetration and double-digit growth in ad spending.» (fonte: Internet 2008: Making the connection,

Cada meio novo integra o precedente

«McLuhan entendia que todo meio novo trata, num primeiro momento, de integrar os meios precedentes e se referir a eles. O termo hibridização foi cunhado na década de 60 para caracterizar as mudanças provocadas pela grande penetrabilidade da televisão. Trinta anos depois, permanece atual e oferece uma oportunidade especialmente favorável à observação dos componentes e propriedades estruturais da dinâmica do processo em Curso.» (Bianco in Meditsch 2005: 160)

A próxima grande batalha da rádio é pelo carro

«'New Cars  have iPod jacks. That will greatly impact in-car listening. No matter how few commercials a radio station run, iPods run fewer,' Cooke [Holland Cooke, news/talk specialist with McVay Media]. (...) Not an easy chore since satellite, Internet, Wifi, and iPod and their ilk are expected to make the battle for sahres in of in-car listening uncomfortably close for 2017 and beyond, experts said».

fonte: «Radio in 2017 explored», RADIO World, 5/12/07, Randy j. Stine. pag 10

Difundir conteúdos da rádio por várias plataformas

«Without doubt, spreading our content across multiple distribution channels is one of the keys to radio's future»

A web social reúne cada vez mais norte-americanos

«Social networking is an activity that 37% of US adult Internet users and 70% of online teens engage in every month, and the numbers continue to grow. eMarketer projects that by 2011, one-half of online adults and 84% of online teens in the US will use social networking. The Social Network Marketing report analyzes the evolution of this growing Internet activity and its advertising revenues. Marketers are continuing to experiment with social network advertising, with $920 million being spent on social networking sites in the US this year and a projected $1.6 billion in 2008. Worldwide, online social network ad spending is expected to grow by 81%, to $2.2 billion in 2008 from $1.2 billion this year. If social network marketing delivers on the promise of peer recommendations, however, this flow of advertising dollars will become a flood»

O site de musica das varias majors (Imeem.com)

«In a major increase in the availability of legal free music, the world's largest record label has agreed to let users of a fast-growing website listen to its entire catalog of digitized music files.
Universal Music Group struck the deal with Imeem.com, a music-oriented social networking site, in exchange for a cut of the revenue from advertising viewed while its songs are playing.
The deal by the label for artists including U2, Amy Winehouse and Black Eyed Peas brings the last of the four major record companies to Imeem, which lets users listen while on the site but not download their own copies.
Each play of a song will net Universal a guaranteed minimum of a fraction of a cent, even if no ads are viewed, a person familiar with the arrangement said Sunday. That clause is believed to be the first of its kind for any ad-driven deal with a label.
"We're embracing the ad-supported business model. These are our crown jewels: on-demand, full-length tracks," said Universal Executive Vice President Rio D. Caraeff. "Imeem is the largest deal we have struck to date."» fonte : «Universal Music Group, Imeem strike deal», By Joseph Menn, Los Angeles Times Staff Writer, December 10, 2007

A publicidade vai voltar à rádio (eu não acredito...)

«SNL Kagan predicts that U.S. radio advertising sales -- excluding nonspot sales -- will drop below $20 billion this year after hitting $20.1 billion last year. However, after that, revenue should grow 3.2% annually to $28.7 billion in 2016, the group said»

A rádio perdeu a batalha das ruas para os iPods

Do estudo Bedroom Project («No demographic presents more challenges—and more untapped opportunities—to broadcasters than 17- to 28-year-olds»:

«(...) one of the harder hitting findings in "The Bedroom Project" is the gnawing reality that radio may be losing the "location" battle to other media.  Among our 17-28 year-olds:

  1. Radio in the home has become tertiary to the array of other gadgets and media, from computers to video games to good old television.
  2. On the street, radio has all but lost the battle to iPods (and mobile phones).  The only people walking around with Sony Walkmans are radio programmers.
  3. In cars, radio still rules, but iPod connectivity will challenge its dominance.  And the automakers are quickly making it possible for most new car buyers to plug their mp3 players into their vehicles' sound systems.

(http://jacobsmedia.typepad.com/jacobs/2007/10/location-locati.html)

 

Para quê ter/comprar a música, se a posso ouvir?

«(...) changing consumer behavior is giving subscription advocates new hope. Members of the Facebook Generation are bombarded with music recommendations every day, and don't necessarily want to pay a buck to check each one out. And since people are used to getting e-mail, appointments, and news feeds streamed to smartphones and other devices, many industry watchers assume they'll want the same for music. "If I can access whatever I want whenever I want," says Ted Cohen, who led EMI's digital music efforts and now runs an entertainment consultancy called TAG Strategic, "why do I need to own it?"»

fonte: «Stars Are Aligning for Subscription Music», Business Week, 6/12/07 by Peter Burrows

Um estudo de 2000 com jovens dos 12 aos 24 anos (EUA)

«Why is this important when all anyone cares about is 25-54? These are the years when media habits and loyalties are formed; These are the years when music becomes so much more important to most; These are the years when radio usage typically increases dramatically; All will eventually turn 25

CONCLUSÕES:

-12-24 are the years when people dramatically increase their radio listening. The evidence suggests that this current cohort of 12-24s are not increasing by nearly as much as previous groups

fonte: Radio's Future:Today's 12 to 24 year-olds, Junho 2002;  How the survey was conducted:729 Total Interviews Ages 12-24 Interviews Conducted 5/26 - 6/8, 2000

«As pessoas querem ouvir exactamente o que querem, e quando querem»

«(...) I understand that there is a growing need for personalization in today's society. People want to hear what they want, exactly when they want it. FM radio cannot fulfill that desire. (...) This is something that needs to be considered when looking at the future of radio, and it is something that I still cannot answer, nor can anybody else. I like to compare radio's future to the internet about 15 years ago. Nobody knew where it was going, but they knew it was going to be something big

R de recessão (EUA)

«Wall Street uses the “R” word.

It's bracing for a local advertising slowdown. “Local advertising appears to be in the midst of recessionary trends” says Bank of America's Jonathan Jacoby, who believes that’s putting more pressure on an already weak marketplace. But it’s not just radio. All local media will be hit, says Wachovia's Marci Ryvicker, downgrading her radio, TV and outdoor estimates. She bases her read on economic and advertising woes, which she believes are “no longer temporary.”»