Hábitos da geração iPod
«(...) To youth-market researcher Max Valiquette, this combination of smallness and technological muscle is part of an accelerating cultural shift away from home-based entertainment toward a brave new world of portability, allowing consumers vastly greater control over what they listen to and view.
"One, you don't have to wait for what you want to hear," says Valiquette, 30, an iPod user and president of Youthography, a research firm based in Toronto. "Two, it's not the volume of songs but the navigation -- by mood, genre, popularity, artist, et cetera -- that's the real genius here."
Valiquette also notes that the ability to control one's listening habits has steadily expanded since the Sony Walkman debuted in 1979, making headphones a commonplace accessory. From mix tapes to custom-made CDs, the "know-me-by-my-music" mentality of older music lovers is being taken to new heights by the iPod generation, he says.
"You don't sit around a coffee shop anymore saying, `If you dig that tune, you'll dig this, too,' " Valiquette says. "You pull out your iPod instead and say, `Hey, listen to this.' "»
fonte«All shook up», Boston Globe, Joseph P. Kahn, April 5, 2004
