Sobre o telemóvel (e as oportunidades...)

«First, cell phones are becoming ubiquitous.  Our poll shows ownership at 92%. 

Secondly, texting [SMS] is major league.  One of the fastest growing tech activities, and the leading feature on cell phones (second only to talking).  (...)  The percentage of young people texting on an hourly basis in our study is stunning.  And it's going to do nothing but grow.

Third, there are huge opportunities to capitalize on text messaging relationships with listeners.  The vast majority of those who text are open to this type of communication - whether it means receiving texts from stations about contests and concerts OR texting stations to vote, enter contests, etc.  And of course, that leads to revenue-generating activities, too.

Fourth, while listening to mp3s and streams on phones is not as common an activity as texting or using the calculator, you can see the potential. And for radio, television, and every other content generator, making your product available so that listeners can stream it is important.  Obviously, the convergence of the iPod and cell phone is what the Apple iPhone is all about.  (...).Tech Poll III is loaded with great information, designed to help radio better understand the larger media environment.  Competing with it and against it, and realizing opportunities and threats, can only be accomplished with knowledge and information.  Check out the newest cell phone findings, as well as archived sections on satellite radio, iPods, and social networking sites.

fonte: JAcobs Media, Hold The Phone, 30/04/07

As novas tecnologias estão a mudar a forma como se ouve rádio

««One in three people now listen to radio via the internet, according to new research from Sony. Not only are millions listening to radio in new ways, but new technology is changing what people listen to. Some 15 per cent of people now use the internet to listen to shows and stations outside their terrestrial broadcast areas. Another 18 per cent of people have used the internet to listen to a radio show after it was broadcast by downloading from a radio station website.»

fonte: «One in three listen to radio via Internet». UTalk.Marketing.com, 01/05/07

Um terço dos jovens (GB) ouve rádio através do telemóvel

«One in three people now listen to radio via the internet, according to new research from Sony. Not only are millions listening to radio in new ways, but new technology is changing what people listen to. Some 15 per cent of people now use the internet to listen to shows and stations outside their terrestrial broadcast areas. Another 18 per cent of people have used the internet to listen to a radio show after it was broadcast by downloading from a radio station website. Internet listening is most popular in the 35-44 age group (41 per cent of whom listen this way), and in the 24-34 age group (40 per cent). The ICM poll also found that internet listening is more popular among men (36 per cent of whom listen via internet) than women (25 per cent). (...) 21 per cent listen via an MP3 or other digital music player, despite many consumers' devices not having an integrated radio tuner; - 12 per cent listen via a mobile phone with built-in tuner, as more and more have this facility; - 82 per cent listen via a conventional analogue radio set.

Studies of young people found they now listen to radio via television sets, and via DAB digital radio sets. The research also found that a third of young people now listen to radio via mobile phones. Additional key findings include:

- 33 per cent of young people 18-24 listen to radio via their mobile phone - far more than other age groups. Just 12 per cent of those aged 25-34 listen via mobile, and 15 per cent of those 35 to 44

- Young people are more likely than any other age group to listen to radio via television sets (57 per cent), and DAB digital radio sets (52 per cent).

- Listening via MP3 and other music players is also less popular among those 18 to 24 (26 per cent) than those 25 to 34 (27 per cent).

The research also found that young people really value radio quality. When researchers asked people if they would pay more for specialist radio sets in order to enjoy high-definition radio, with higher sound quality, young people were most enthusiastic.

Some 31 per cent of 18 to 24-year-olds said that they would pay more if the service were available, compared with a figure of 16 per cent for the population as a whole.
Steve Dowdle, MD, Sony UK, says: "This research shows just how different the radio listening habits of young people are, and also suggests where the future of radio is likely to be. “We can see that young people are keen on new technology, though internet radio seems to appeal to them less than some other age groups."»

fonte: «One in three listen to radio via Internet». UTalk.Marketing.com, 01/05/07

Audiencias da rádio via net (um em três ouvem)

«One in three people now listen to radio via the internet, according to new research from Sony. Not only are millions listening to radio in new ways, but new technology is changing what people listen to. Some 15 per cent of people now use the internet to listen to shows and stations outside their terrestrial broadcast areas. Another 18 per cent of people have used the internet to listen to a radio show after it was broadcast by downloading from a radio station website.Internet listening is most popular in the 35-44 age group (41 per cent of whom listen this way), and in the 24-34 age group (40 per cent). The ICM poll also found that internet listening is more popular among men (36 per cent of whom listen via internet) than women (25 per cent).

Other findings include:

- 42 per cent of people listen via their television reflecting the growth of digital TV - 36 per cent of people listen via a digital radio (DAB) radio set, meaning more people use a TV than this service - 21 per cent listen via an MP3 or other digital music player, despite many consumers' devices not having an integrated radio tuner - 12 per cent listen via a mobile phone with built-in tuner, as more and more have this facility - 82 per cent listen via a conventional analogue radio set; Steve Dowdle, MD, Sony UK, said: "Internet radio is no longer the preserve of technology enthusiasts. This research shows that it is hugely popular among millions of people from a wide range of ages. “We can see just what an impact the internet is having on radio, changing how millions of us listen, and even changing what we listen to and when. He added, “This trend will surely continue, meaning great news for the millions who love radio, and further opportunities for the many talented people who work in it."Studies of young people found they now listen to radio via television sets, and via DAB digital radio sets. The research also found that a third of young people now listen to radio via mobile phones. (...) The research was released to coincide with the Sony Radio Awards which took place in Central London last night.»

fonte: «One in three listen to radio via Internet». UTalk.Marketing.com, 01/05/07

Desilusão com o satélite (EUA)

«The biggest problem for satellite radio is that it is morphing into terrestrial radio, albeit without the commercials. Let me list some of the reasons I see satellite radio failing.

• Limited playlists.
• Annoying DJs.
• Lousy reception.

You would think most of those would apply to any terrestrial radio station run by Clear Channel Communications (NYSE: CCU), but they're symptoms of the problem with satellite radio.

Play it again, Sam. And again and again.
I definitely don't miss the insipid commercials I used to find on regular radio, but with 24 hours of airtime to fill up, you'd think the satellite companies could maybe mix up the playlists once in a while. How many times can Sirius' rock station Octane play Hinder's "Lips of an Angel"? And I think there's some Carpenters song played every 12 minutes on its Moving Easy band.

I listen to just a handful of stations on Sirius, and believe me: You can just about set your watch to when a particular song is going to come on. Can't they play some of the lesser-known songs by the artists, just for variety? While I have a Sirius radio, the same failings apply to XM. Repetitive songs seem to be an industry-wide issue that I thought satellite radio would resolve. (...)»

fonte: the Motley Fool, Why Satellite Radio Will Fail, By Rich Duprey, May 2, 2007

Auto-rádios fazem 80 anos

«No dia 5 de maio de 1922, pela primeira vez um automóvel – um Ford modelo T – foi equipado com um auto-rádio. O que a princípio parecia excêntrico, em cinco anos tornou-se produção em série. (...)A técnica do rádio, no entanto, ainda estava sendo desenvolvida quando, em 1922, George Frost sentou-se confortavelmente em seu modelo T, deu a partida e ligou o rádio. Um gesto que entrou para a história! Hoje, mal se pode imaginar um carro sem rádio. O jovem estudante de 18 anos e presidente de um radioclube pode, entretanto, não ter sido o primeiro na invenção, como conta um porta-voz da Ford em Colônia: "Como nesta época houve vários que adaptaram um receptor no seu carro, é difícil dizer quem foi o primeiro, mas oficialmente Frost é considerado seu inventor".

Dos gigantescos aos removíveis

Nos seus primórdios, o auto-rádio ocupava tanto espaço que, se o automóvel tivesse dois bancos, os de trás seriam tomados pelo rádio e a antena. Hoje, os modelos são cada vez mais compactos e versáteis. Além de música e informação, os modelos mais avançados já oferecem sistema de navegação, telefone e internet. Avanços que tornam o auto-rádio um objeto cada vez mais cobiçado pelos ladrões. Mas também este problema foi resolvido pela indústria, com auto-rádios cada vez menores, de painel removível. Um conforto, desde que não seja esquecido em casa!»

fonte: «1922: Primeiro auto-rádio», DW-world, 5/07/07 

Tapscott, Don (1997). Growing up Digital; the Rise of the Net Generation. Nova Iorque. McGraw-Hill

Creative tenta apanhar iPod

«Creative Technology is now tossing a $40 portable MP3 player into the ring, an aggressive pricing play aimed at lower-end buyers.  The player, dubbed the Creative Zen Stone, offers 1GB of storage and a fairly small size.  The length is just over 2 inches, the width is 1.5 inches, and the thickness is a mere 0.5 inches, dimensions that seem more like a pebble than a stone.  Regardless, the sizing puts the Stone is a class of very small players, a space that includes the recently-updated iRiver Clix and the heavy-selling iPod shuffle.  That segment has already produced strong gains for Apple, and most recently powered a substantial portion of iPod sales during the first quarter.  That has Creative taking notice, and pushing a potential consumer sweet spot.  "The Creative Zen Stone, at just $39.99, opens up a huge new market for MP3 players," said Sim Wong Hoo, chairman and CEO of Creative during a product unveiling.  "Whether it's your only player or a second player to take with you anywhere, the low price lets you think of MP3 players in a whole new way."»

fonte Digital Music News, «Creative Plays Pricing Game, Tosses $40 Stone at Apple», 3/05/07

Acabou-se-me o Pandora...

«(...) Due to international licensing constraints, we are deeply, deeply sorry to say that we must begin proactively preventing access to Pandora's streaming service for most countries outside of the U.S. It is difficult to convey just how disappointing this is for us. Our vision remains to eventually make Pandora a truly global service, but for the time being, we can no longer continue as we have been. As a small company, the best chance we have of realizing our dream of Pandora all around the world is to grow as the licensing landscape allows. We show your IP address is (...). Delivery of Pandora is based on proper licensing from the people who created the music - we have always believed in honoring the guidelines as determined by legislators and regulators, artists and songwriters, and the labels and publishers they work with. In the U.S. there is a federal statute that provides this license for all the music streamed on Pandora. Unfortunately, there is no equivalent license outside the U.S. and there is no global licensing organization to enable us to legitimately offer Pandora around the world. Other than in the U.K., we have not yet been able to make significant progress in our efforts to obtain a sufficient number of international licenses at terms that would enable us to run a viable business. The volume of listening on Pandora makes it a very expensive service to run. Streaming costs are very high, and since our inception, we have been making publishing and performance royalty payments for every song we play»

Mais e melhor escuta de rádio (PPM)

«(...) The first official radio ratings from Arbitron’s long-in-the-works PPM are out for the Philadelphia market, and those initial ratings suggest very different radio listening behavior than what the old diary system reported. More people are listening to radio than previously thought. They're also listening to more stations, and they’re doing so for longer periods of time. And, most significant, ratings for specific demographics are dipping on some top stations. Much as with Nielsen's old TV diary system, it appears Arbitron's diary households were wont to fill in fewer stations than they actually listened to and to fill in the best-known or biggest stations. The diary says the average listener listens to two or three radio stations but the PPM says the average listener is exposed to five or six stations,” says Thom Mocarsky from Arbitron. In the end, once the PPM system is fully rolled out, that means media buyers will be booking many more spots on a longer list of stations to reach the same number of people as current schedules. Buyers will have to buy more units to achieve current reach and frequency goals to reflect the fact that listeners are splitting their time among more stations. That will tighten up inventory and will give stations some leverage to raise prices.»

fonte: «Radio buyers can expect deeper buys», Media Life Magazine, By Kevin Downey, May 1, 2007
 

O HD falha em convergir no carro (EUA)

«(...) HD Radio has so far failed to win over U.S. carmakers. Only Hyundai, BMW, and Jaguar plan to offer HD Radio, and officials from GM and Chrysler Group said they were not rushing to commit to the devices, which would cost the struggling Big Three U.S. automakers as much as an estimated $600 million annually to install.  "We're investigating HD radio and we'll probably make a decision in six months. When you add up the cost, it's a lot of money," said Michael Kane, director of technology strategy for Chrysler, told Reuters.  The radios are estimated to cost each of the three carmakers about $150 million to $200 million annually.  HD Radio promises to deliver better sound quality than traditional analog radio and enables stations to broadcast multiple channels. More than a tenth of the estimated 12,000-plus U.S. radio stations have upgraded to the technology, including many in the country's top 100 markets. "I don't think there are too many American carmakers jumping on this. It's a fairly expensive proposition to put that technology in a vehicle and there's no certainty around the revenues associated with it," said Rick Lee, executive director of competeing satellite radio services for GM unit OnStar. (...)»

fonte: «Automakers Still Not Tuned-in To HD Radio» The AutoChannel, 27/04/07

Nomeados para os Webbys 2007 - melhor site de rádio

(os vencedores são conhecidos na terça-feira)

Nominees	Agency/Credited Organization
BBC Radio 1 http://www.bbc.co.uk/radio1	BBC
CBC Radio 3 http://radio3.cbc.ca/	CBC
iCat fm http://www.icatfm.com	CCRTV Interactiva
NPR.org http://www.npr.org/	NPR
Virgin Radio http://www.virginradio.co.uk/?pid...	Virgin Radio

Informações sobre o DAB em Portugal

«Em Portugal o panorama não tem evoluído muito nos últimos anos. Foi dada à RDP a função de gestão da rede Nacional de DAB em Portugal tendo sido atribuída uma frequência nacional, no canal 12B de VHF, nos 225,648 MHz. Actualmente está coberta toda a zona litoral do país, emitindo os três canais da RDP, a rádio Renascença e RFM. Estas duas enviam o sinal para o centro de produção da RDP por linha X.21. O bit rate utilizado, para os canais da RDP são 196kb/s para a Antena 1 e Antena 3 e 224kb/s para a Antena 2, que transmite música clássica. Quanto a conteúdos multimédia ainda não houve experiências e dado o atraso na atribuição a Portugal das frequências da banda L para a emissão de estações locais, não se prevê para breve os primeiros testes.»

A legislação respectiva

«Um momento excitante na história da rádio» (GB)

«Radio is at an exciting point in its history. Total listening in the UK reached a record high of 45 million listeners in the final quarter of 2006, with 90% of the population tuned-in every week. At the same time, the number of households which have DAB reached 16% (up 44% on the previous year), while listening via other platforms is also increasing. Listener choice has increased considerably as new stations, offering new Formats, have been launched over the past few years by both commercial radio (e.g. rock, jazz, chill-out, speech) and the BBC.» (The Future of Radio, Ofcom, 17/04/07)

Mais podcasting mas menos podcasts?

«Há muita gente desiludida com o podcasting, como que dando razão aos que, mal a técnica surgiu, prenunciaram a sua morte. Os que estão desiludidos convocam estudos, relatórios e a própria experiência para dizer que o podcasting não descola e que continua minoritário, que não encontrou uma forma de se viabilizar comercialmente, que a qualidade dos programas não aumentou e não se registaram significativas evoluções técnicas.
A desilusão será provavelmente proporcional ao entusiasmo inicial, o que só mostra que quando falamos de novas técnicas e de novas tecnologias é prudente alguma ponderação e que alguma reserva nas previsões é uma regra de bom senso.
De qualquer forma, a existir desilusão será quando muito com os podcasts e não ao podcasting.
(...)
Em contrapartida o podcasting é uma técnica claramente de futuro. O podcasting como técnica de redistribuição de conteúdos (áudio ou vídeo) que não podemos ou não temos de ouvir no momento em que são disponibilizados. E rádios e televisões já começaram a perceber isso mesmo.
(...)
E então teremos podcasting não apenas de programas mas também de notícias, de modo a que se concretizará o sonho de Bertold Brecht: o receptor não será mais o sujeito passivo da comunicação, mas aquele que escolhe o que quer ver e ouvir, o que constrói o seu próprio noticiário, o que intervém.
Com o podcasting, com este ou outro nome, com esta ou outra forma de eu poder escolher o que quero ver e ouvir»

Excertos do texto «Podcasting sem podcasts?», do catálogo do Festival Black & White, Porto, Abril 2007 (excertos on line aqui).

Do debate que lá se realizou algumas ideias, sistematizadas por Francisco Mateus (e desenvolvidas no seu blogue):

« 01. Regularidade

02. Facilidade
03. Quantidade
04. Qualidade
05. Conhecimento
06. Reconhecimento
07. Financiamento
08. Acesso
09. Concorrência
10. Futuro

O primeiro sucesso da mobiletv em Portugal (Floribella)?

«Foi anunciado como um projecto inovador: "O primeiro episódio de uma novela de massas é exibido on-line e no telemóvel, na véspera da sua estreia em televisão". O primeiro episódio da segunda temporada de Floribella foi visto 55 mil vezes na Internet e é apresentado como um dos maiores êxitos da Mobile TV desde a sua criação. João Pedro Galveias, director da SIC Multimédia, não tem dúvidas: "É uma vitória para o on-line. Há um produto de televisão generalista que estreou na Internet e teve um "estádio de futebol cheio de pessoas" a vê-lo".
O episódio foi posto em exibição às duas horas do dia 19 de Abril e foi retirado às 19 horas do dia seguinte (hora de estreia na SIC). A acção bateu todos os recordes de audiências. Em apenas 18 horas, o primeiro episódio da nova série da Floribella foi visto mais de 30 mil vezes e, como antecipa Pedro Soares, director da SIC on-line, "alcançará o número um do top de vídeos mais vistos antes da estreia oficial, em Portugal".
Para a rede móvel, o resultado desta iniciativa é também muito positivo. Os operadores são unânimes em garantir que esta operação foi um sucesso para o implemento da Mobile TV e da Terceira Geração (3G) em Portugal. João Ochoa, responsável pelo departamento de conteúdos da TMN, explicou que "a transmissão obteve um share de 22% no dia 19 de Abril". As outras operadoras não conseguiram, para já, avançar números sobre a antestreia da Floribella no Mobile TV, mas não deixam de reafirmar o seu êxito. Trata-se do início de uma longa caminhada que parece ter um objectivo bem traçado. "Pretendemos dar a conhecer o serviço, evidenciando as suas qualidades, benefícios e promovendo a experimentação", diz Joana Ribeiro da Silva, directora dos serviços de dados para particulares da Optimus.
Quem quis ver Floribella em antestreia no telemóvel pôde fazê-lo de maneira totalmente grátis, através do serviço Mobile TV, acessível com qualquer telemóvel 3G. "É um serviço tecnologicamente inovador e tem vindo a registar uma adesão acima de todas as expectativas", diz João Ochoa. Com este serviço, podemos ver televisão no telemóvel com as funcionalidades mais avançadas da TV tradicional. António Carriço, director de Produtos Globais e Inovação da Vodafone, explica: "Até Janeiro do ano presente, já tínhamos registado mais de três milhões de acessos a canais de televisão no telemóvel".
O acesso ao serviço é efectuado através da homepage do portal das operadoras móveis ou pela lista de canais. Qualquer pessoa pode aceder ao serviço a partir da subscrição de tarifários distintos para as três operadoras, que, de uma maneira geral, variam entre os 0,90? e os 1,90? para quem o queira utilizar por um dia e 7,50? para quem queira fazer um contrato mensal, havendo, naturalmente, pacotes especiais.
O futuro passa por aqui?
"É preciso ter uma dose de risco, mas, pelo sucesso desta iniciativa, acho que fica claro que se vai acreditar mais nestas plataformas e nestes formatos", diz João Pedro Galveias, director da SIC Multimédia.
O caso das operadoras móveis é mais complexo, pois envolve custos, tarifários e condições de acesso. "Acreditamos que irá haver um crescimento elevado deste serviço, que é já visível de mês para mês. O crescimento da base de terminais 3G será um factor fundamental para o seu sucesso", explica Joana Ribeiro da Silva.
O serviço, com lançamento e evolução que varia entre as redes móveis, está ainda no início do seu ciclo de vida, mas, para as operadoras, representa um forte potencial de crescimento. Para esta directora da Optimus, não há dúvidas de que, "nesta área, existirão grandes evoluções".
E conclui: "Trata-se de um conceito disruptivo, onde a caixa que mudou o mundo não está na nossa casa, mas anda connosco
para todo o lado". »

fonte: «On-line triunfa com estreia de Floribella», Público, 26.04.2007, Inês Caridade

Por que é que o DAB não é o sucesso (esperado?) na GB

Se:

«(...) Rajar believes digital radio listening made up 12.5% by the end of last year, and may have stalled slightly given that it was 11% the year before and 6% in 2004 (...). Ken Garner, a radio expert from Glasgow Caledonian University, is more unequivocal. "The forecasts are totally delusional and probably driven by wishful thinking by the government about what it would like to do with the analogue frequencies. The numbers are based on hoped-for take up and not on evidence."»

O que está a correr menos bem (ou mal...): (excertos)

- digital radio sets have never become cheap enough.

- Car manufacturers have been slow to put digital radios in their products. With digital radio even slower to take off in Europe, many manufacturers have taken the view that it was not worth catering for the UK alone. FOR those with second-hand cars, meanwhile, upgrading to digital radio has meant getting sets specially fitted and in some cases has not been possible at all.

- Another issue has been quality. As Mark Mulligan, a vice-president of Jupiter Research, says: "The sound quality is significantly inferior to that of FM. For example, Radio 3 listeners have complained vociferously about it You are never going to attract the audio buffs."

- Not everyone agrees that quality is a problem, but it is harder to argue with complaints about weak signals. This does not just lead to the background noise of FM radio, but means that the station cuts out altogether. There are also those that point out that the UK's digital audio broadcast (DAB) standard of digital radio has been overlooked in many countries in favour of more recent formats, and that buyers risk being saddled with outdated technology.

- Then there is a debate about whether the stations have been enticing enough. While the likes of BBC6 Music and OneWord, which includes a show with newsreader Jon Snow, have attracted their followers, there has arguably been nothing to compare with Freeview's Film Four or E4 as essential extras. Ken Garner says: "There are very few totally new formats. Most of the stations offered around the country are just imports of successful brands already operating in FM."

- Beyond this there has clearly been a problem with marketing. The Digital Radio Development Bureau (DRDB), which markets on behalf of all digital broadcasters, only spends £2 million a year, which is a fraction of what a blue-chip company would spend on a major marketing campaign.

fonte: «Analogue radio could be history by 2020 … if Ofcom wins the day», Sunday Herald, 22/04/07 By Steven Vass,

O relatorio

Desligar o analógico para forçar o digital (GB)

«THE DAYS of analogue radio could finally be numbered, at least if you believe the report published by Ofcom last week. After years of tip-toeing around the subject, the regulator gave the strongest sign yet that it would switch off the FM and medium wave signals and make old radios obsolete. With plans to review medium wave and FM in 2009 and 2012 respectively, medium wave could go in the latter year and FM is unlikely to be around beyond the end of that decade. This will be possible because by that time, Ofcom believes, digital radio will finally have come of age. It expects about half of all radio listening to be digital by 2012 and about 90% by 2017. These numbers had many radio observers swallowing hard. While Freeview took off like a rocket on the back of cheap set-top boxes promising attractive new television channels, digital radio is still a minority interest. According to Ofcom's numbers it now makes up 20% of radio listening through a combination of digital radio, television and the internet, compared to 16% late last summer. And while this compares woefully with the over four-fifths of households that have digital television, figures by radio measurement body Rajar suggest the real number might be even lower. Rajar believes digital radio listening made up 12.5% by the end of last year, and may have stalled slightly given that it was 11% the year before and 6% in 2004. Whatever the truth, it clearly still has a steep mountain to climb to become an essential accessory in the majority of homes. Patrick Hannon, a manager at Spectrum Strategy Consultants, says: "The numbers do seem high. You would probably need to have switched off medium wave and announced that FM is going to be switched off to get to 90% digital radio listening by 2017."

fonte: «Analogue radio could be history by 2020 … if Ofcom wins the day», Sunday Herald, 22/04/07 By Steven Vass,

O relatorio

Telemóvel começa a aparecer no carro

«Despite popular wisdom, in-car media use still heavily favors traditional radio with 93% of the sample indicating they use it on a regular basis followed closely by Cell phones and CD players. See chart below for device trending over time.

Despite popular wisdom, in-car media use still heavily favors traditional radio with three-quarters of the sample indicating that it is their preferred device in that environment. The next-closest device, the cell-phone continues to see a rise in preference with nearly 25% of the sample stating such. MP3 players continue to gain as well.

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings

Bons resultados para o podcasting

(as respostas demonstram um grau de fidelização ao podcasting muito interessante)

«Among our podcasting panelists who have downloaded audio or video content to listen to at a later time, 62% indicated in this study that they had listened to or viewed a podcast in the 30 days prior to the survey. This is up slightly from the February study with the same panel.

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings