Cansaço do iPod promove retorno à rádio terrestre?

São essas as conclusões do ultimo trimestre da Bridge Ratings:

«In 2006 Bridge Ratings' consumer analysis began to reflect a slow reversal of attrition by both groups. 12-21 year olds were less likely in these 2006 studies to abandon terrestrial radio as they were in the 2004 studies. This behavioral change hinged on two factors: 1) renewed interest in terrestrial radio and/or its Internet simulcast and 2) "iPod fatigue" among a significant number of 12-21 year olds who in 2004 consumed much less terrestrial radio because nearly 80% of their time-spent-listening to traditional AM/FM radio stations had transferred to MP3 player use. By 2006 our panel had greatly reduced their weekly use of their MP3 players returning to terrestrial radio listening patterns similar to those this group used in 2004.»

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings

Fortes ganhos da Apple

«Apple reported heavy profit gains during its recent, fiscal second quarter, a total powered in part by strong iPod gains.  The company disclosed revenues of $5.26 billion, up 21 percent from a total of $4.36 billion during the comparable period last year.  Profits landed at $770 million, or $.87 per diluted share, up nearly 88 percent from year-ago gains of $410 million, or $.47 per diluted share.  "We are very pleased to report the most profitable March quarter in Apple's history," said Apple CFO Peter Oppenheimer.  Overall iPod sales crossed 10.5 million during the period, a growth of 24 percent over sales levels last year.  The total was powered by strong sales of the low-cost shuffle, though a model breakdown was not provided.  "The iPod shuffle was especially popular, with the addition of four brilliant new colors beginning in late January," explained Oppenheimer during the Wednesday earnings call.»

fonte: «Apple Shows Quarterly Profit Boom, Continued iPod Strength», Digital Music News, 25/04/07

 

O primeiro programa para telemóveis

«Quinze é o primeiro programa criado de raiz para ser exibido em mobile TV. A iniciativa coube à Produções Fictícias (PF) que, em parceria com a RTP, assina a co-produção deste programa com estreia marcada para hoje no canal mobile da estação pública. "São 15 escolhas, notícias, sugestões de filmes, frases ou eventos que marcam a semana", explica Nuno Artur Silva, responsável das PF. O programa semanal, diz Carlos Vargas, dirige-se a um target "jovem, urbano e exigente e que, em termos de faixa etária, se situa entre os 14 e os 35 anos”. A apresentação foi entregue, depois de um casting, à estreante Sónia Balacó, e a realização e edição do programa à Daltonic Brothers. Quando questionado sobre o investimento que envolveu esta co-produção, sem precisar valores, Nuno Artur Silva fala de "orçamento à escala do próprio meio". Também Carlos Vargas não é muito eloquente neste assunto. "Esta é uma produção de baixo-custo, já que o orçamento da RTP Mobile tem de ser proporcional àquilo que actualmente o mercado (nesta área) representa", diz o responsável. "Este é um mercado emergente que tem vindo a crescer de forma sustentada, uma informação que nos é transmitida pelos três operadores móveis com quem colaboramos", afirma Carlos Vargas.

A RTP está na televisão móvel desde Agosto e, até finais de Fevereiro, tinham sido feitos meio milhão de acessos à RTP Mobile. "Esperamos que esta iniciativa, que é o lançamento de um programa especificamente criado para o meio mobile, funcione como um estímulo para os nossos parceiros tecnológicos, em particular os operadores móveis, para o reforço da divulgação do serviço", afirma Carlos Vargas. Relativamente a novas iniciativas com as mesmas características, o responsável da RTP Mobile adianta que tem uma série de projectos em análise, contando até ao Verão "poder apresentar um de grande impacto".»

fonte: «RTP e PF produzem programa para mobile TV», Ana Marcela, 27 de Abril de 2007

HD vence DAB no México

«La adopción en México del estándar digital estadounidense IBOC (In Band on Channel ), conocido comercialmente como HD Radio, en aquellas emisoras que se ubican en la franja de 100 kilómetros a lo largo de la frontera común con Estados Unidos, puede cumplir esa exigencia. Durante el acto organizado por la Comisión Federal de Telecomunicaciones (Cofetel) la semana pasada, el comisionado y ex senador priísta Ernesto Gil Elorduy anunció que las transmisiones de IBOC serán, por lo pronto, "voluntarias" y sólo las podrán llevar a cabo las emisoras fronterizas, tanto concesionadas como permisionadas. (...) El anuncio de la Cofetel se hace a más de una década que la Cámara Nacional de la Industria de Radio y Televisión (CIRT) entrara de lleno al tema y se pronunciara, desde entonces, a favor de otro de los estándares: el europeo Eureka 147, un sistema cuya característica más importante es la posibilidad de ofrecer una mayor cantidad de servicios adicionales convergentes, independientemente de transmitir con sonido calidad de disco compacto. No obstante los beneficios del estándar europeo, los radiodifusores de la frontera norte -algunos de ellos ligados estrechamente a los intereses de la radio estadounidense- se opusieron al estándar Eureka 147 porque consideran que con la adopción de una tecnología diferente a la del país vecino se pondría en riesgo la viabilidad económica de sus emisoras, que atienden a la población hispana y al cada vez más creciente número de empresas que dirigen su publicidad hacia ese sector de la población en Estados Unidos. »

fonte: «Refrendos automáticos en la radio », 24/04/07, Etecetera.com

Reduzir drasticamente a publicidade (um caso)

«Facing increasing competition from satellite radio and iPods, Clear Channel Communications is trying something radically different at a commercial radio station in Texas: getting rid of the commercials.
As of today, KZPS in Dallas — on the dial at 92.5 FM or online at lonestar925.com — will no longer run traditional 30- or 60-second advertisements. Instead, advertisers sponsor an hour of programming, during which a D.J. will promote its product conversationally in what the company calls integration.
For example, the D.J. will identify Southwest Airlines, one of the station’s first advertisers, as the sponsor at the beginning of the program. In a prototype provided by the station, the D.J. later discusses the South by Southwest music festival, a popular annual event held in Austin, and concludes, “You know, the best way to get down to Austin for South by Southwest is Southwest Airlines. They have tons of flights. It’s the way I travel.”
The product-themed chitchat will account for about two minutes peppered throughout the hour, in contrast to the 12 minutes to 16 minutes of commercials that most stations broadcast each hour.
(...) Clear Channel’s move is not unprecedented. In 2005, three stations on Long Island owned by the Morey Organization experimented with a similar model but eventually returned to conventional commercials.(...)
fonte: New York Times, «In Dallas, Commercial Radio Without Commercials», ANDREW ADAM NEWMAN, April 23, 2007

http://www.nytimes.com/2007/04/23/business/media/23radio.html?_r=1&oref=slogin

Sobre a questão da redução de publicidade diz Mark Ramsey: «My gut tells me this advice is related to feedback from PPM markets where listeners tend to want stations to be more of what they promise to be and less of anything else, but that's a guess on my part. How does this square with my frequent advice that the stuff between the records is where radio's great advantage is? It doesn't, strictly speaking. But my advice is not about how to compete against your radio competitors in a PPM world, it's about how to compete against ALL your competitors in a world of many audio entertainment options»

A rádio convencional tem de se reclassificar?

«NAB President/CEO David Rehr wants to re-brand radio and TV to reflect "the new digital industry that we are creating."

In the keynote address of the convention this week, he said, "A new vocabulary will make our industry and our issues even more understandable to policymakers and the public."

Using Ibiquity as an example, he said that once the term "IBOC" was replaced in people's minds by "HD Radio," it was as if a light bulb went on. "People got it. Because they already knew what HDTV meant." He credited the name change as one reason "HD Radio is taking off."»

fonte: «Rehr: Analog Radio, TV Needs Re-Branding, Radioworldnewsbites, 20/02/07

Repensar a rádio (desde a origem)

«Radio is a classic modernist invention in the futurist tradition of the 1910s and 1920s, as evidenced by the early proclamations of the radio fantasists, such as Velimir Khlebnikov, Nicholas Tesla, Howard Armstrong, and cultural critics Bertolt Brecht and Rudolf Arnheim (Strauss, 1993). In the 1920s, before radio's style of electronic writing was fixed in the technical and public imagination, radio theorists imagined drive-in radio (the soundtrack to images projected on walls); internet-like linkages across continents as radio clubs; radio auditoria for public programs in different parts of a country; and radio libraries (Khlebnikov, 1993 [1922]).

The exercise of' rethinking radio - once the task of such artists and cultural theorists - is today in the hands of specialists versed in structuralism and poststructuralism, such as the British radio theorists Andrew Crisell (1986), Peter Lewis (1989), and Paddy Scannell (1996).

Yet radio is still more of a mechanism for bridging or contradicting pre-modern notions of countries and borders; for establishing linkages across epochs and peoples; for introducing unexpected variety or dissonance into presumed harmony than it is a medium of reflexive deconstruction. 

At first glance, digital radio technology pulls radio inextricably toward a postmodern consciousness: the process of production involves a simulacrum, in Baudrillard's terms, of sound as digits without a precise, external referent. (...)»

DAVID KING DUNAWAY, Digital Radio Production, New Media & Society, Vol. 2, No. 1, 29-50 (2000)
© 2000 SAGE Publications
  

O impacto dos LAD nos carros

According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:

«iPod/Portable MP3 player usage has the greatest impact on over-the-air radio listening at home. Among those who report spending less time listening to over-the-air radio due to time spent with their iPod/portable MP3 player, nearly two-thirds (65 percent) report less radio listening specifically at home; nearly half are listening less in the car (49 percent). (pág. 17)

Podcasts e iPods nos jovens

According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:

«Podcasting attracts a youthful audience. One out of six who have ever listened to an audio podcast are 12-17 years old, and more than half ( 52 percent) are under the age of 35». (pág 10)

«More than half of teenagers own an iPod or other portable MP3 player. Fifty-four percent of respondents age 12-17, and nearly four in ten adults age 18-34 currently own an iPod or other portable MP3 player» (pág 14) 

«Contrary to commonly held beliefs, people who listen to digital radio platforms do not spend less time listening to AM/FM radio. Some industry insiders assume that people who use new digital platforms listen less to AM/FM radio. Once again, we find that people who use digital audio platforms do NOT listen less to AM/FM radio. Among respondents in our study, the average time spent listening per day to AM/FM radio was 2 hours, 37 minutes compared with 2 hours, 45 minutes a day among those who use radio's new digital platforms (listened to online radio in the last month, or subscribe to satellite radio, or have ever listened to an audio podcast). Despite the growth reported in alternatives, such as the iPod, online radio and satellite radio, the time spent listening to AM/FM radio by users of digital radio platforms has not changed versus a year ago.» (pag 13). «Radio sees the most impact on listening from iPod/digital audio player owners age 11-24. Among 12-17s and 18-24s, 18 percent in each age group say they are spending less time with over-the-air radio due to time spent with an iPodlportable MP3 player» (pág 16)

A relação dos jovens com a rádio (segundo McLuhan, em 1964)

«O poder que tem o rádio de envolver as pessoas em profundidade se manifesta no uso que os adolescentes fazem do aparelho de rádio, durante seus trabalhos de casa (...)» (Meditsch, 2005: 144)

«Hoje, o rádio propicia intimidade ao jovem (...)» (idem, 148) 

Os jovens e os leitores de audio digital (iPod)

According to the latest  study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:

«* iPod/Portable MP3 player ownership continues to rise. Thirty percent of Americans age 12 and older own an iPod or other brand of portable MP3 player; this figure has risen from 22 percent in 2006 and 14 percent in 2005. More than half (54 percent) of those age 12-17 own a digital audio player.

* Fewer than 10 percent report less time with over-the-air radio specifically due to time spent with their iPod/portable MP3 player. Seventy percent of Americans age 12 and older do not own an iPod/portable MP3 player, and an additional 15 percent report the device has had no impact on radio listening. Nine percent say they are listening less to over-the-air radio due to time spent with their iPod/portable MP3 player.

A rádio convencional não se ressente do consumo digital?

According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms, consumers are continuing to explore radio in all its digital platforms—Online Radio, Satellite Radio, HD Radio™,  and audio podcasting—while maintaining a broad use of AM/FM radio.

* AM/FM radio continues to have a big impact on people’s lives. The study asked consumers to rate the impact different digital audio platforms has on their lives. Nearly one in five (19 percent) consumers said radio has a big impact on their lives; ranking second only to mobile phones (35 percent) as the audio platform/device that has the biggest impact on the lives of its users.

* Those who listen to digital radio platforms do not spend less time listening to AM/FM radio. Among all persons 12 and older who participated in the study, the average time spent listening per day to AM/FM radio was 2 hours, 37 minutes compared with 2 hours, 45 minutes a day among those who use radio’s newer digital platforms (listened to online radio in the last month, or subscribe to satellite radio, or have ever listened to an audio podcast).

* The weekly Internet radio audience remains steady over the past year at an estimated 29 million. Eleven percent of the US population age 12 and older have listened to Internet radio in the past week; 16 percent of persons age 18-34 and 14 percent of persons 18-49 have done so.»

«Contrary to commonly held beliefs, people who listen to digital radio platforms do not spend less time listening to AM/FM radio. Some industry insiders assume that people who use new digital platforms listen less to AM/FM radio. Once again, we find that people who use digital audio platforms do NOT listen less to AM/FM radio. Among respondents in our study, the average time spent listening per day to AM/FM radio was 2 hours, 37 minutes compared with 2 hours, 45 minutes a day among those who use radio's new digital platforms (listened to online radio in the last month, or subscribe to satellite radio, or have ever listened to an audio podcast). Despite the growth reported in alternatives, such as the iPod, online radio and satellite radio, the time spent listening to AM/FM radio by users of digital radio platforms has not changed versus a year ago.» (pag 13). «Radio sees the most impact on listening from iPod/digital audio player owners age 11-24. Among 12-17s and 18-24s, 18 percent in each age group say they are spending less time with over-the-air radio due to time spent with an iPodlportable MP3 player»

Mark Ramsey diz o óbvio, mas explica-o bem:

«The fact is that time doesn't expand, folks. As listeners have more options for their audio entertainment time those new options will unquestionably crowd out listening to more established options. Isn't this exactly why time spent listening (an Arbitron measure, not an opinion survey one) has declined over the past few years - especially among younger demos where such audio entertainment options are most used? Don't believe everything you read. (...)Three things:

First, change always comes at the margin. So the conclusion that most folks DON'T do something obscures the obvious trend - that more folks DO do something. As the study notes: "Thirty percent of Americans age 12 and older own an iPod or other brand of portable MP3 player; this figure has risen from 22 percent in 2006 and 14 percent in 2005. More than half (54 percent) of those age 12-17 own a digital audio player." It is inconceivable that this statistic will not impact radio listening and Arbitron's own TSL data (along with my research data) indicate that these demos are the most at risk.

Second, listeners do not consciously consider trends in their listening so it is invalid to ask such questions and make sweeping conclusions about the impact - or lack thereof - of new audio options on radio listening. Let the results - the behaviors - speak for themselves. And those behaviors are clearly recorded in Arbitron diaries and via PPM.

Third, as I read these stats - and even if I believe in their veracity - for every two iPod owners who say they're not listening less to radio, about one says they ARE listening less.

When mp3 player owners comprise thirty percent of the audience, that should give us all pause.» («"Relax, iPods don't hurt Radio"», 20/04/07, Hear2.0)

A fidelidade a uma estação

«(...)a gradual change in who listens to the radio. People don't listen to a type of music because they like a particular station; they listen to a particular station because they like the type of music being played.

fonte: «Ipod, changing demographics changing future of radio», 01/04/07, Midland Reporter-Telegram

A solução passa pela aposta em musica nova?

«Fewer young people are listening to the radio these days. Why should they? They all have iPods now. Obviously, not everyone has an iPod or a similar device, but enough young people do that it is making an impact on way this culture listens to music. After all, why should someone subject themselves to seemingly endless commercials and songs they don't particularly care for when they can play all of their music on command wherever they are? Whether it is at school, at the mall, or even on the job, young people everywhere are taking advantage of this new technology. Thus we arrive at another conflict that killed 95X. It was attempting to serve up alternative music in a format that was quickly becoming more and more irrelevant to those who are most likely to be fans of alternative music -- young people. The iPod hasn't killed radio, and it won't for a very long time, because radio still serves a function. Twenty-three year-old Daniel Johnston, for example, says he listens to the radio, "Whenever, I get tired of listening to the songs on my iPod for the 1,000th time." Radio has always been an important way for listeners to discover new artists, and it will continue to do that far into the iPod age.»

fonte: «Ipod, changing demographics changing future of radio», 01/04/07, Midland Reporter-Telegram

 

Mais do Slacker

Mark Ramsey é taxativo:

«It's not radio, it's not satellite radio, and it's not Internet radio - it's all of the above, and it's personalized. That's the best way to describe Slacker.com, the transformational new radio experience that will rock the world of radio starting this summer (...) because it is going to change everything.»

fonte: «Slacker.com: The radio revolution arrives this summer», Hear2.0, 18/4/07

Atingir a geração iPod (com publicidade)

«(...) Stritch, like many colleges and universities, is targeting Generation Y, the collective term for the 71 million Americans born between 1980 and the late 1990s, that is notoriously difficult for advertisers to reach. They shun their parents' brand loyalties, consume traditional media in smaller amounts than previous generations and are skittish of being directly marketed to. But Stritch, which is in Fox Point, and some other Milwaukee-area advertisers have found several key strategies they say are reaching the iPod set. Tools like podcasts -- broadcasts for iPods and other MP3 players -- and Web logs -- better known as blogs -- are popular because they combine technology in which students are versed with a more subtle marketing message. (...) Katie Fleming, a search marketing specialist for Germantown Web site developer Trivera Interactive, said Generation Y doesn't appreciate gloss and filters. "They just want to know the truth," she said.

fonte: «Advertising for the iPod generation», October 13, 2006, The Business Journal

«Publicidade na net supera a da rádio» (2009)

«La inversión publicitaria en internet crecerá un 28,2 por ciento este año, mientras que en el resto del mercado lo hará un 3,7, y superará a la emitida por radio en 2008, según un informe presentado por la agencia ZenithOptimedia.

Internet representará cerca del 9 por ciento del total de la inversión publicitará en 2009, según vaticina el estudio de la agencia de medios, en el que se observa que en la actualidad alcanza más del 10 por ciento de la tarta publicitaria en los mercados de Noruega, Suecia y Reino Unido.
Los pronósticos indican que el medio alcanzará este mismo porcentaje en el plazo de dos años en países como Australia, Canadá, Dinamarca, Israel, Japón, Corea del Sur, Taiwán y Estados Unidos.
Actualmente obtiene su mayor índice de participación publicitaria en Reino Unido, donde representará el 16,6 por ciento del total en 2007 y se prevé que llegue al 22,6 en 2009.
(...) En los últimos diez años la inversión publicitaria ha aumentado a una tasa media anual del 5 por ciento, cifra que ascendió hasta el 6,2 por ciento en 2006, gracias a los Juegos Olímpicos de invierno y al Mundial de Fútbol, mientras que crecerá en torno al 5,2 por ciento en 2007. (...)»

fonte: «La publicidad en internet superará a la emitida en radio en 2008», 11/04/07, El Espectador

«Ondas Media», a Sirius/SM da Europa

«ONDAS Media es el nombre de un operador de telecomunicaciones que recientemente se ha establecido en España para suministrar servicios digitales integrales destinados a los consumidores finales y cuyo nuevo presidente es el antiguo consejero delegado de Hispasat, Jacinto García Palacios. La empresa difundirá sus servicios multilingües de radio, música, vídeo y datos directamente a los consumidores europeos en sus hogares, oficinas, vehículos, dispositivos móviles y ordenadores portátiles. De este modo, la compañía proporcionará entretenimiento digital con programas de radio de música, deportes, noticias, información meteorológica, del tráfico. Sus contenidos se presentarán en 150 canales de producción propia y ajena en todos los idiomas europeos.
La compañía se define como la primera empresa europea de medios de comunicación por satélite en Europa con sede en Madrid. No sólo ofrecerá radio y música, sino también vídeos y datos.
En Estados Unidos, existen servicios similares, como Sirius Satellite Radio y XM Satellite Radio»

fonte: «Llega a Europa la radio por satélite más importante», 12/04/07, Teledigital

PPM na Islândia, Noruega e... Cazaquistão! E Portugal?

«The Portable People Meter has been used for radio research in Norway and for television research in Kazakhstan»

Floribella estreia na net e no telemóvel

«A segunda temporada de ‘Floribella’ tem início no dia 19, um dia antes da estreia em televisão. E o arranque dá-se na internet – www.sic.sapo.pt –, e também nos ecrãs de telemóvel com capacidade para receber conteúdos audiovisuais. A iniciativa é inédita em Portugal, pelo menos no que respeita a telenovelas, e os responsáveis da SIC apenas mantêm uma dúvida: transmitir o primeiro episódio ou fazer um episódio ‘zero’ criado especialmente para a ocasião. O objectivo é, de acordo com o director da SIC On-line, Pedro Soares, “disponibilizar o conteúdo de forma a poder ser visualizado a qualquer momento e em qualquer lugar”.»