«MySpace Portugal capta 300 mil registos mesmo antes de existir»

«Desde meados de Março até ontem que o endereço www.myspace.com digitado a partir de um Internet Protocol nacional estava dirigido para uma versão experimental. O suficiente para captar 300 mil utilizadores portugueses registados e activos, garantem os responsáveis nacionais da comunidade "online".

Esta é uma gota de água num universo de 115 milhões de perfis registados a nível mundial mas, mesmo assim, um começo considerado "promissor", até porque também foi essa base de partida da versão espanhola da plataforma. "O nosso objectivo é ter conteúdos dirigidos a cada comunidade local e Portugal já regista um número de utilizadores que se justifica", afirma James Fabricant, "director of entertainment and video" para a Europa»

28-05-2008] [ Catarina Carneiro de Brito, Jornal de Negócios ]  MySpace Portugal capta 300 mil registos mesmo antes de existir

 

A máquina não substituirá a criatividade humana

«Skip Pizzi, in a Radio World Online article titled “Lead, Follow, or Get Out of the Way,” eloquently explains why the digital future needn’t mean certain demise for radio’s old guard, but rather is an opportunity for experts with “considerable experience and existing infrastructure to develop well-crafted new services that cannot be easily matched by less skilled operators or automated processes.” As technology allows consumers to “program” their own music via playlists, “scrobbling” (Last.fm), and user-feedback shaped programming like Pandora’s, some see human radio programmers becoming redundant. But Pizzi suggests that by combining the effectiveness of new tools with their expertise, broadcast professionals can do an even better job (he makes the parallel with electronic drum machines, which didn’t replace human drummers; it helped drummers do more).»

MALONEY, Paul, Clear Channel music portal review; Hanson reprises intern gig for "Big 89 Rewind "RAIN, 23/05/08

Clear Channel lança portal na net e oferece música!

«SIMPLE AND STRAIGHTFORWARD: CC LAUNCHES MUSIC PORTAL ‘IHEARTMUSIC’: Clear Channel beta-launched its new music portal last week, (interestingly) named IHeartMusic.com. It’s in the traditional of large media music portals (think AOL Music or Yahoo!Music), with photos, music news, lyrics, ringtones, and interviews (plus there’s a surprising amount of free “on-demand” music). The site also serves as a gateway to the streams of Clear Channel’s massive roster of broadcast stations, easily searchable by format or market (and there’s lots of links to CC’s eRockster too). Edison Media’s Sean Ross, in “The Infinite Dial,” correctly points out (here), that the simple navigation doesn’t convey significant differences among stations with similar formats (“Right now there’s no additional guidance on which Kiss is which, or whether somebody casually scrolling through the Classic Hits pages might want the older skewing WOKY Milwaukee or its newer leaning and very different sister WRIT.”). But IHeartRadio.com does make it easy to “get to the listening” quickly.» MALONEY, Paul, Clear Channel music portal review; Hanson reprises intern gig for "Big 89 Rewind "RAIN, 23/05/08

Ainda as taxas que a emissão na net tem de pagar (EUA)

de Tim Westergren (Pandora):

«Hi, it's Tim,
I hope this email finds you enjoying a relaxing Memorial Day weekend. I’m sorry to intrude on your holiday, but Pandora urgently needs your help.
As you may know, the future of Pandora and all of Internet radio is in jeopardy because of astonishingly unfair royalty rates that the RIAA has fought for in Washington. To fix this problem we urgently need the intervention of Congress.
I'm sending this specifically to you because your Senator, Charles Grassley, is on the critically important Senate Judiciary Committee, but has not yet become a sponsor of the Internet Radio Equality Act (S. 1353) which would set Internet radio royalties at the same level as satellite and cable radio. Over 150 members of Congress have already sponsored this bill but we really need your Senator's support.»

A procura da convergência

«Channel 4 is reportedly in talks with electronic manufacturers to create a small branded DAB digital radio plug-in for iPods and mobiles phones, and hopes to makes them available for no more than £20.
A similar device is already available for the iPod and iPhone from Roberts Radio for around £50, but a Channel 4 branded device, launched with the marketing power of national television stations, could help DAB secure a long term future».

 

sobre o futuro da rádio

Primeira nota: rádio é conteúdo, é o conteúdo que define a rádio (não é a tecnologia). Rádio é, portanto, um conteúdo sonoro programado de certa forma e transmitido num único fluxo (emissão síncrona ou linear).

Enquanto existir esse fluxo (de voz ou musica) transmitido linearmente estaremos a falar de rádio (não há, portanto, rádio personalizada, o Last.Fm não é rádio, o cotonete não é rádio); isto não significa que um operador clássico de rádio convencional não possa, além do seu ’core business’ que é o tal fluxo linear, ter outras ferramentas, assíncronas, que tanto podem resultar da emissão linear (hertziana ou streaming) como de novos conteúdos: podcasts, arquivos ou mesmo de ’smart radio’ (last.fm ou cotonete).

A partir do momento em que não haja um fluxo sonoro contínuo e único já não será correcto chamarmos rádio. Da mesma forma que ninguém diz que está a ver televisão quando vê videos no Youtube, tambem não fará sentido chamar rádio a conteudos de personalização ou assíncronos. Chamar-se-á o quê? Ninguém está em condições de responder.

Se a tendência de personalização se confirmar, é claro que as emissões de consumo passivo (a rádio convencional) serão cada vez mais minoritárias. Continuará a haver ouvintes interessados (por várias razões) mas se as receitas publicitárias são cada vez menores, a partir de um certo momento deixarão de ser rentáveis (suficientes). Não haverá uma massa crítica ao nivel da quantidade de ouvintes e das receitas suficientes para viabilizar o negócio.

A industria da rádio terá, portanto, de encontrar alternativas. Ao nível dos conteudos, proporcionados pela digitalização.

Existirá rádio enquanto o fluxo existir; deixará de existir rádio quando o fluxo de programação sonora for desactivado.

Um iPod com 500 mil músicas pode ser uma oportunidade?

Jerry del colliano acha que sim:

«But what if -- while technology is feeding the growth of the next super-iPods -- radio broadcasters increase their playlists on their terrestrial stations and streams.
What if -- instead of receiving only the iTunes Tuesday new music email, WXXX or KXXX sends me all the new music in their genre. I can click and listen. I can buy (it might be so convenient I'd actually pay). I can get lots of info about the band, the singer, the inside story.
What if -- instead of trying to get young people to listen to streaming radio on their cell phones (isn't going to happen), they get in the business of -- dare I say it -- Helping young consumers to load their content on Apple's 500,000 song iPod when it arrives.
There's no time to waste.
Instead of cursing the dark. Light a fire.
The best thing that can happen for the radio industry -- the greatest entertainment content providers in the world -- is to have a new MP3 player on the market that stores a half million songs or 3,500 movies.
See what I mean?
This is an opportunity to form another stream of income. A good one.» The 500,000 Song iPod 15/04/08

O que deve fazer a indústria? (intro)

(este não é nem pode ser um espaço de recomendações ou mesmo de análise do que pode fazer a industria; há muitas coisas que escapam ao âmbito deste estudo; um exemplo:)

«What Should You Be Doing Now?
1. Create a new level of client intimacy. Be generous with your time and your ideas. Show clients step-by-step plans to grow market share.
2. Increase internal sales training. Teach critical principals to your sales team until they can do them in their sleep.
3. Focus on the creative message of the client. Increased frequency won't make as much difference as a strong message.
4. Practice what you preach. Increase your station visibility in the marketplace to your audience AND your advertisers. Give clients good reason to have you on their short list of places to advertise.
5. Create more product offerings. Seek new and fresh products to create interest from clients previously not engaged.
6. Set up client training retreats. Bring in outside experts to teach them how to grow their business now.
7. Be different. What can you do to be undeniable?
8. Do the math. More sales calls equal more sales. Increase activity.
9. Increase the size of your sales organization. More sellers make more sales.
10. Increase management involvement. Get out from behind the desk and out on sales calls. Your expertise is valuable to clients.
11. Increase learning. Read more, study more, train more.»
Eric Rhoads, Expecting The Unexpected: Recession Strategies For Radio Radio Ink, April 15, 2008

 

Grooveshark, «Listen to any song, anywhere in the world»

«Grooveshark was founded in 2006 by three University of Florida students determined to accomplish what the music industry couldn't - make purchasing music online easy, enjoyable and worthwhile. Grooveshark is the ability to find and listen to any song, share and receive personalized recommendations and purchase music at a fair price with the knowledge that the copyright holder will be paid. Today, Grooveshark has grown to a team of 40 passionate employees dedicated to creating the best online music experience possible - a goal that doesn't end, but instead will allow us to grow and evolve with our users.»

 

Geração iPod quer controlo

«Millennials are hungry for more control over when and where they access rich content. The ability to time-shift with DVRs and have access to HD programming were both highly desirable features: (...) "Millennials are now looking to make their connectivity more personalized and take experiences from 'primetime' to 'my time.'" (...) Millennials further expressed their "on demand" mind-set, indicating they prefer to watch programming or access content on their own terms and timeline, regardless of where that content originated: »

Os riscos de inquirir sobre coisas novas (e as mudanças)

«(...) when I see a research conclusion stating this: "Those who listen to digital radio platforms do not spend less time listening to AM/FM radio," I question whether we're reading the truth or reading a sentence which is intended to promote comfort. (...) First, change always comes at the margin. So the conclusion that most folks DON'T do something obscures the obvious trend - that more folks DO do something. As the study notes: "Thirty percent of Americans age 12 and older own an iPod or other brand of portable MP3 player; this figure has risen from 22 percent in 2006 and 14 percent in 2005. More than half (54 percent) of those age 12-17 own a digital audio player." It is inconceivable that this statistic will not impact radio listening and Arbitron's own TSL data (along with my research data) indicate that these demos are the most at risk. Second, listeners do not consciously consider trends in their listening so it is invalid to ask such questions and make sweeping conclusions about the impact - or lack thereof - of new audio options on radio listening. Let the results - the behaviors - speak for themselves. And those behaviors are clearly recorded in Arbitron diaries and via PPM.» Mar Ramsey, "Relax, iPods don't hurt Radio" 20/04/07

Sete milhões de receptores DAB vendidos até agora

May 22: The latest digital radio sales figures are in - and they show that after 10 years there are now seven million DAB sets sold in the UK. After a very slow start, the DAB digital radio sets are now being bought at a rate of two million per year, thanks to a growth over the Christmas period of 28 per cent.

Mark RAmsey espanta-se com o conservadorismo dos EUA (streaming)

«Terrestrial stations are (rather amazingly) still asking whether or not they should stream. When in fact the real question is how do you propose to make your stream easy and convenient to find and dramatically different from millions of alternatives?» More Internet Radio coming to a portable device near you 23/05/08

UM receptor (protótipo) que faz tudo...

«The BBC has commissioned a new internet radio set that would allow listeners to see when their friends are online and what they are listening to. Olinda, a prototype design, could also be customised allowing listeners to make VoIP (Voice-over Internet Protocol) calls and send audio clips to their profiles on sites such as MySpace or Facebook.
The interactive radio is part of a drive to integrate social-networking tools with digital radio sets Olinda features a panel of six lights which notify listeners when a friend is tuned in, using Radio Pop, a BBC website set up for sharing listening information. Listeners simply press a button to tune in and listen to their friend's station. Other features proposed for the new radio include a 'Push to talk' button for Skyping friends and a 'Klippit' button for recording audio files.» BBC commisions 'interactive' radio Web User May 23, 2008 JJ O'Donoghue

«Celestial Jukebox»

«

In 2008, this is all going to change.  We are now starting to see the next generation of music apps hit the web that no longer are beholden to the rules of Internet radio. These  music apps allow you to play any song you want, at anytime for free. Some notable next generation music apps that offer play on demand are Finetune, Jango, The Hype Machine, Grooveshark, and  seeqpod.  Spotify (in private beta) is extremely nice.  Over the next 6 months, we will see even more music apps released that let you listen to any song you want.

In the book ‘The future of music', authors Kusek and Leonhard write about a future where music 'flows like water'.  Where all songs are playable, on demand, anytime.  This is the Celestial Jukebox - the great jukebox in the sky that is ready to play any song you want.  2008 will be the year of the Celestial Jukebox - at least if you are sitting at your computer, You will be able to listen to virtually any song that you want, on demand.  The only time you will need to pay for music is if you want to listen to it on your iPod or your living room stereo.  And of course, in the not too distant future,  all of our devices will be connected to the net - when this happens, the Celestial Jukebox will really exist.  We will be able to listen to any song, at any time, at any place, on any device. » (ALBINIAK, Matt, The Celestial Jukebox is here May 24, 2008)

Rádio, o quinto media mais importante; iPod 9º

«Além de questionar sobre os tempos livres, perguntei especificamente quais os media actualmente mais importantes na vida dos jovens. Nos dois primeiros lugares surgiram os mesmos que se destacavam na ocupação dos tempos livres a seguir a sair com amigos: televisão (76,8%) e Internet (72,7%).
O telemóvel surge em terceiro lugar (39%). A identidade e a sociabilidade de uma parte dos jovens passa pelo telemóvel. É mais nomeado do que os jornais (30,7%), a rádio (27,0%) e os outros media incluídos na pergunta. Os livros (11,6%) aparecem acima das revistas (10,8%) e do cinema (8,8%). Este aparecera como algum destaque nas escolhas dos tempos livres (23,7%) e como um dos géneros preferidos da TV (54,1%). Verifica-se assim uma versatilidade social semelhante à da TV, pois "ir ao cinema", um fenómeno juvenil inscrito com muita força na vida social dos jovens há mais de meio século, é em boa parte mais importante do que o próprio "cinema", que se pode ver na televisão em directo ou pelo DVD. Os media só de leitura (livros, jornais, revistas) somam 53,1% das escolhas, menos de metade dos 122,6% de media exclusivamente áudio e audiovisuais (TV, rádio, cinema, iPod, consola, DVD, CD).

Os media mais
Em 1.º, 2.º importantes e 3.º lugar para mim (%)
Televisão 76,8
Internet 72,7
Telemóvel 39,0
Jornais 30,7
Rádio 27,0
Livros 11,6
Revistas 10,8
Cinema 8,8
iPod 8,5
Consola 4,2
DVD 4,1
CD 2,0

Ainda quanto à televisão e à Internet: outras respostas apontam para uma curva descendente da TV e uma curva ascendente da web enquanto se é jovem. Dois terços (64,9%) dos jovens concordaram totalmente ou bastante que estão mais tempo na Internet do que à frente do televisor. Noutra questão, 67,2% concordaram totalmente ou bastante que vêem hoje menos TV do que há alguns anos. Este valor é consistente com um resultado dum estudo da Fundación BBVA divulgado esta semana em Espanha: 27% dos espanhóis disseram que vêem menos TV desde que usa a Internet. Mas, de novo, é preciso considerar quão resistente é a televisão: no meu inquérito, 81,3% dos jovens concordaram pouco ou nada que a TV esteja ultrapassada, que seja, uma perda de tempo. Acontece que os jovens a usam como querem, acham-se no comando: 84,4% disseram ser totalmente ou bastante selectivos nos programas que vêem. »

(resultados do inquérito realizado em Março com os  alunos de Eduardo Cintra Torres na Universidade Católica por amostra de conveniência junto de 1086 jovens dos 15 aos 34 anos, 2008)

TORRES, Eduardo Cintra Torres, «O uso versátil dos media pelos jovens portugueses», Público/P2, 10/05/08, pág 14, in «O uso versátil dos media pelos jovens portugueses», Netprof, 2008 [http://www.netprof.pt/netprof/servlet/getDocumento?id_versao=19219]

 

Porque é que esta geração é importante

«(...) Stritch, like many colleges and universities, is targeting Generation Y, the collective term for the 71 million Americans born between 1980 and the late 1990s, that is notoriously difficult for advertisers to reach. They shun their parents' brand loyalties, consume traditional media in smaller amounts than previous generations and are skittish of being directly marketed to. But Stritch, which is in Fox Point, and some other Milwaukee-area advertisers have found several key strategies they say are reaching the iPod set. Tools like podcasts -- broadcasts for iPods and other MP3 players -- and Web logs -- better known as blogs -- are popular because they combine technology in which students are versed with a more subtle marketing message. (...) Katie Fleming, a search marketing specialist for Germantown Web site developer Trivera Interactive, said Generation Y doesn't appreciate gloss and filters. "They just want to know the truth," she said.

fonte: «Advertising for the iPod generation», October 13, 2006, The Business Journal

Se os jovens são criativos, os conteúdos terão de ser diferentes

«Reaching this mobil generation through marketing has become a challenge and building relationships with them is the key whether the product is an energy drink or media. Some of the keys to unlocking access to this generation are: Creativity - New generations are considered "digital natives"; text and graphics are a bigger part of their digital world than even audio and video content. Marketing/Advertising will need to evolve so that it can deliver dozens of targeted creatives instead of a few "one size fits all" commercials.

Language - Gen-Y uses instant messaging (IMing) as their primary communication choice. Email is no longer a factor for this life group - it's just too impersonal and not immediate enough. Language of abbreviations and slang fill their text messages. Marketers must learn this language and use it to communicate.

Content - Developers of media content are ignoring the interests of this generation and they cannot understand why. News, for example, is commonly believed to be of little or no interest to Gen Y, but to hear members of this life group tell it, there is nothing further from the truth. More realistically, Gen Y is bored with the same old presentation and news stories that don't cater to their tastes.»

«’Gen-Y’ Media Use & Attrition», Bridge Ratings, 14/03/07 

«’Gen-Y’ Media Use & Attrition», Bridge Ratings, 14/03/07

«’Gen-Y’ Media Use & Attrition», Bridge Ratings, 14/03/07

A rádio não consegue competir com a oferta musical nos LAD?

Curiosa a forma como o presidente da UBC Simon Cole apresentou (ontem) o seu projecto Cliq: «não se destina à geração iPod», mas há (na GB) 30 milhões que não têm leitores de mp3, que são ouvintes de rádio; este projecto é para eles. Ou seja, com os outrros já não há nada a fazer, a ideiá é tentar evitar que estes fujam antes que...