PPM português parado

A proposito desta notícia, um responsável pela Marktest em Portugal, José Manuel Oliveira, «considera a decisão da Rajar "muito importante, porque vão começar a sair resultados semanais para televisão e rádio". O responsável frisa: "todos devemos estar muito atentos porque daqui a alguns meses ou anos, este pode ser o sistema a adoptar", uma vez que permite medir rádio e a televisão do futuro: no telemóvel, na Internet,...

Em Portugal, as negociações que a Marktest encetou há dois anos estão "paradas". Segundo José Manuel Oliveira, a empresa apresentou a todos os operadores de rádio e televisão uma proposta para estender o actual painel de 100 audímetros com mil PPM (300 lares) - operação que ascende aos 800 mil euros anuais. Esta passaria a constituir uma sub-amostra de televisão e uma amostra para as rádios. A rádio é medida com base num extenso um questionário baseado na memória, divulgado de três em três meses».

fonte: «Audímetros portáteis em 2007», DN, 23/5,06

Fusão entre Sirius e XM?

O problema é da Autoridade local da Concorrência:

«When asked yesterday, at the Lehman Worldwide Wireless, Wireline and Media Conference about a potential merger between his company and XM, Sirius EVP/CFO David Frear said he thought it would “make sense from an economic standpoint.” He added, however, that he couldn’t predict what government regulators would have to say to the hypothetical merger»

fonte: radio ink, 24/5/06, http://www.radioink.com/headlineentry.asp?hid=133679&pt=inkheadlines

Sobre a hipotética fusão:

«NEW YORK (MarketWatch) -- Sirius Satellite Radio Inc. (SIRI) thinks it could make sense to merge with rival XM Satellite Radio Inc. (XMSR) but isn't so sure regulators would approve such a deal.

Speaking at an investor conference organized by Morgan Stanley Wednesday, Chief Financial Officer David Frear said putting the two satellite radio companies together would create better a return for shareholders. It makes economic sense, but "whether or not that's feasible from a public policy perspective" is unclear, he said, according a transcript of his comments.

Chatter about possible talks between the two companies has circulated for months. Sirius and XM are currently the only two satellite radio providers in the U.S. In order for regulators to approve such a deal, the two would have to be considered part of a broader industry with other competitors»

fonte: «Sirius CFO: likes XM merger, but regulators may not agree», Market Watch.com Ellen Sheng, Last Update: 1:12 AM ET May 25, 2006

Rádios on line nos quartos do Península

«A young Cambridge company developing modules for internet radios has signed a breakthrough deal which will see its technology included in the suites of some of the most luxurious hotels in the world. Reciva has entered into an agreement with The Hong Kong and Shanghai Hotels, owner and operator of The Peninsula Hotels, to introduce Reciva internet radio products into the company’s hotels. Installation of customised radios will begin with selected suites in The Peninsula New York and The Peninsula Chicago, followed by all guestrooms and suites at The Peninsula Tokyo, which is scheduled to open in 2007. Reciva’s technology uses Wi-Fi to connect to the thousands of radio stations broadcasting over the internet. A content browser on Reciva radios allows users to navigate live and on-demand broadcast radio by country and genre to select radio stations from anywhere in the world»
fonte: «Luxury hotel chain picks up Reciva», Business Weekly UK, Ben Fountain, 17 May 2006

Mais um trunfo para o PPM

A cadeia gigante CBS anunciou que vai passar a trabalhar com o PPM para medição de audiências nos EUA.

Isto motiva um comentário na RBR:

«RBR observation: Is it all over? Has PPM won? Not necessarily. CBS is a big fish, but Clear Channel is even bigger in radio. Should the remaining members of the Next-Gen group disagree with CBS and select the Media Audit/Ipsos entry for radio ratings, CBS would eventually have to go along. Arbitron's PPM is dependent on broadcasters encoding, leaving gaps where stations refuse to do so - as Cox and Radio One have demonstrated in Houston. One of the attractions of the Media Audit/Ipsos system is that it prefers encoding, but still produces ratings via sound-matching for stations that refuse to encode. We hear that a handful of other significant group owners, including some Next-Gen members, are considering signing PPM agreements as CBS has done. But the opera ain't over until the fat lady sings - and the fat lady lives in San Antonio.»

Ouvintes decidem formato de rádio nos EUA...

«We appreciate your help and interest in building this new radio station. This radio station is ALL ABOUT YOU, the listener, so we need YOU to tell us how it should be!

To participate now, create a 1067needshelp.com creator account and you can begin giving us your input. Thanks in advance for your help and creative feedback! It's all about you... take control.... It's your station!!!!»

Industria discografica processa XM

por causa dos novos aparelhos da XM (e da Sirius) que gravam a emissão e a transformam de imediato em ficheiros mp3 - com a oferta musical do satelite, estes aparelhos tornam-se melhores do que um iPod...

«"As has been widely reported, the four major record labels have filed a copyright infringement suit against XM Radio, based on the recording capabilities included in certain recently-introduced XM receivers, such as the Pioneer Inno and Samsung Helix. [Read previous RAIN coverage here.]

"The complaint [PDF] makes it clear that the RIAAcompanies are gunning not just for XM, but for all innovators. [A] summary of the claims, many of which reach well beyond the borders of established copyright jurisprudence.»

fonte RAIN, 19/5/06, http://www.kurthanson.com/archive/news/051906/index.asp

PPM vai medir audiências em Londres

«Arbitron on Monday announced that global market information group TNS has inked a two-year deal to use Arbitron's Portable People Meter to collect both radio and television audience data in London. TNS already uses the PPM to collect audience data in several markets worldwide.

The United Kingdom's radio ratings provider RAJAR has partnered with BARB – the UK's official television measurement body - in commissioning the joint study.

The study will measure over 50 national and local television and radio stations across four platforms: analog, digital radio and television, and the Internet. The TNS panel will operate in parallel to RAJAR's current ratings system, but will not be integrated into those results.»

fonte: «Arbitron's PPM Set For London Panel», 22/05/06 Radio Ink

Mais: «As audiências de rádio e televisão na zona de Londres vão ser medidas com audímetros portáteis a partir de Janeiro de 2007. A Rajar (consórcio britânico que mede as audiências do mercado radiofónico no Reino Unido) anunciou ontem a escolha do PPM, o audímetro da norte-americana Arbitron - dispositivo que a Marktest testou com rádios e televisões portuguesas em 2004. A operação ascende aos 4,4 milhões de euros.

A decisão era aguardada com expectativa. O mercado britânico de rádio é composto por mais de 300 estações a emitir em analógico, digital e na Internet - o que dificulta a medição. Para além do PPM, a Rajar testou o Smart Phone da Ipsos e, numa última fase, a proposta da Eurisko.

Os audímetros portáteis permitem medir o consumo fora do lar. O PPM é um aparelho que capta os sinais específicos embebidos em emissões de rádio ou televisão.

De acordo com a Rajar, nos dois primeiros anos serão disponibilizadas semanalmente as audiências de 50 rádios e das televisões aderentes na região de Londres - um mercado de mais de seis milhões de pessoas.

No entanto, as medições das televisões servem, numa primeira fase, para testar a tecnologia. É que a Rajar associou a esta empreitada não só a empresa que mede as audiências de rádio no Reino Unido, Ipsos Mori, como a sua homóloga para a televisão RSMB, que faz os estudos de audiência da BARB [Broadcasters Audience Research Board].» DN 23/5/06, http://dn.sapo.pt/2006/05/23/media/audimetros_portateis_2007.html

Podcasting significa o fim da rádio?

«Does podcasting therefore spell the end of radio? “I don't really buy into that per se; what we're really seeing is a big mash-up of stuff,” says Mr Curry, the podfather. Podcasting, terrestrial radio and another newcomer, paid-for (ie, mostly advertising-free) satellite radio, are all carving out their niches in people's crowded media lives. The limiting factor of podcasting, says Mr Curry, is that it is “inherently asynchronous” (ie, not live). “If they find Osama bin Laden, don't go running to your iPod,” he adds. Breaking news, call-in shows (an old-fashioned form of participatory media) and other live programming will still work on terrestrial radio».

fonte: «Heard on the street», Economist, Apr 20th 2006, http://economist.com/surveys/displaystory.cfm?story_id=6794210

Sobre o futuro da rádio - fornecedor de conteúdos audio

«In his monthly Internet column, Greater Media CEO Peter Smyth urged the radio industry to stop fighting the onslaught of new media devices that are capturing consumers' attention, and instead utilize radio's strengths to capitalize on the changing landscape.

"As an industry, we need to stop playing defense with this technology, and use it to our advantage," said Smyth in his "From The Corner Office" column. "We are moving in the right direction with streaming, podcasting, digital music stores, e-commerce and database marketing, but we still have a ways to go."

Smyth continued, "In the future, I see radio as the premiere content provider and us emerging as the leader in the audio entertainment business. Our role will be to provide compelling content- whether it’s coming from our towers, our streams, our multicast channels, or our podcasts. I see a convergence of all of these services with radio as the ultimate source and the primary content provider."

He added, "Radio’s biggest strength is its ability to provide local, entertaining and compelling content to consumers- that’s where radio will stand out. With iPods, the Internet, satellite and the many other types of new technology available to consumers, radio can truly distinguish itself from the pack by doing what it does best- taking care of the communities it serves on a local level."»

fonte: Smyth Urges Radio To 'Stop Playing Defense' (4/5/06), http://www.radioink.com/headlineentry.asp?hid=133413&pt=inkheadlines 

FM Extra - mais uma inovação?

«Milpitas, CA - Apr 14, 2006 - The Idea Bank consortium of broadcasters has selected DRE's FM Extra digital subcarrier system as part of its digital radio strategy. The Idea Bank consortium represents nearly 500 radio stations across the United States and meets twice a year to discuss issues that affect the future of radio. At the group's Atlanta meeting in April, it announced that the group plans to initially convert 80 stations to FM Extra this year. Over-the-air FM Extra broadcasting was displayed at the meeting from WREC-FM 91.1 in Atlanta with two digital channels of stereo audio simultaneously with the primary stereo analog channel and RBDS.

DRE states that FM Extra can be used with HD Radio transmissions to provide even more digital channels to listeners. DRE also states that DRE-capable production receivers will be available by the end of June 2006.»

fonte: 80 Stations Plan Conversion to FM Extra, Radio Magazine, 2/5/06, http://beradio.com/currents/nab_insider_05022006/#fm,

A ráido na net pode gerar novos modelos de negócio?

«The panel also featured audience participation that displayed the type of innovation typical of the Internet radio ad landscape. Spacial Audio's Rockie Thomas, a moderator from an earlier panel, argued that Webcasters have "basically been approaching [advertising] too much like a terrestrial product" with ad spots that are too long for the Net radio audience»

fonte: http://www.kurthanson.com/archive/news/050306/index.asp

RDP chega ao podcast

«Através de streaming ou podcast, [alguns] os conteúdos das três principais rádios do grupo RDP - Antena 1, Antena 2 e Antena 3 - estão desde ontem disponíveis na Internet para todos aqueles que os queiram ouvir fora do horário normal de programação. Arranca assim o "novo ciclo" da rádio pública, apresentado ontem em conferência de imprensa, com o qual estreia também a Rádio Mozart, emitida exclusivamente pela Internet para celebrar os 250 anos do nascimento do compositor austríaco.
Os novos projectos surgem numa altura em que, segundo o director de programas Rui Pêgo, "a rádio pública enfrenta novos desafios e responsabilidades". A melhor maneira de superar esses desafios passa por "aumentar os novos conteúdos, flexibilizar a escuta, criar novos serviços e novas experiências", descreveu o director. No fundo, "uma tentativa de proteger a rádio, expandindo-a", resumiu.
O novo site, alojado em http://multimedia.rtp.pt/, disponibiliza até 60 programas diferentes para ouvir à la carte em streaming ou podcast, num total de 70 horas por semana de produção radiofónica on-line. A nova plataforma estreada ontem "permite conteúdos mais orientados, maior interactividade e escolha", explicou Rui Pêgo.
De todos os conteúdos apenas 15 por cento estão disponíveis para download em formato mp3 ou para assinar como podcast. Isto porque só os programas como os de entrevista, debate ou humor podem ser descarregados para o computador devido aos problemas legais que existem à volta dos downloads de música. Ainda assim, a "deslocação" dos conteúdos das três rádios da emissora estatal para a Internet é tida como tardia. Para Jorge Alexandre Lopes, responsável pelos novos conteúdos, "o lançamento de hoje [ontem] é algo que já devia ter acontecido há mais tempo", confessou.»

fonte: «RDP aposta em rádio on-line e site multimédia» Publico, 17/5/06 Luís Leal Miranda
 

 

 

LISTA DE PODCASTS RTP DISPONÍVEIS (hoje) ANTENA 1 O Amor É... http://195.245.179.232/web/podcast/gera_podcast.php?prog=1032 Ciência e Inovação http://195.245.179.232/web/podcast/gera_podcast.php?prog=2143 História DeVida http://195.245.179.232/web/podcast/gera_podcast.php?prog=2145 Dias do Avesso http://195.245.179.232/web/podcast/gera_podcast.php?prog=1651 Escrita em Dia http://195.245.179.232/web/podcast/gera_podcast.php?prog=1002 Janela Indiscreta http://195.245.179.232/web/podcast/gera_podcast.php?prog=2361 Portugalex http://195.245.179.232/web/podcast/gera_podcast.php?prog=2341 Cinemax http://195.245.179.232/web/podcast/gera_podcast.php?prog=2088 Conselho Superior http://195.245.179.232/web/podcast/gera_podcast.php?prog=2320 Maria Flor Pedroso (Entrevista) http://195.245.179.232/web/podcast/gera_podcast.php?prog=1010 ANTENA 3 Há vida em Markl http://195.245.179.232/web/podcast/gera_podcast.php?prog=1684 Perdidos no Éter (BREVEMENTE!!!) http://195.245.179.232/web/podcast/gera_podcast.php?prog=2347 Bolas com Creme http://195.245.179.232/web/podcast/gera_podcast.php?prog=1685 Linha Avançada http://195.245.179.232/web/podcast/gera_podcast.php?prog=1697 Entrevistas (BREVEMENTE!!!) http://195.245.179.232/web/podcast/gera_podcast.php?prog=2346

 

»O fim da rádio»

A canadiana CBC está a produzir uma série de programas sobre o fim dos meios tradicionais.

«O fim da rádio» está aqui (o programa pode ser visto on line - já não digo o mesmo quanto a ouvir...)

Tópicos para o guião do programa:

Internet radio (Podcasts, satellite radio, mashups and downloads, mp3, p2p, wma, burning, ripping, streaming. So many busy new music activities and listening methods, and none of it coming from the good old fashioned radio. What's a poor broadcaster to do?  If radio is dying, what do we need to know about what's replacing it? "Soma FM started because I couldn't find a station that played music that I liked," claims Rusty Hodge, the program director of internet radio station Soma FM. One of the most popular of the thousands of internet stations broadcasting online, Soma FM offers listeners a choice of seven unique radio stations)

Podcasting (Other musicians are finding ways to reach out to their fans directly. Michael Butler started sending out his band's music to fans across the world in a podcast. (see glossary) It evolved into The Rock and Roll Geek Show, a weekly podcast all about the latest rock/metal music from independent artists)

Satellite radio (Canada's newest satellite radio project, XM Satellite Radio is hoping to find listeners who will actually pay for their service.  Satellite radio offers one hundred channels of digital quality music, sports, entertainment, news and information that's completely mobile. You can listen to it in your home, your car or at the park)

Digital radio (CHUM FM thinks the future is in digital radio. "DAB Radio is the next level of radio. It delivers CD quality sound and it also gives radio the opportunity to stream information back and forth," says Farina. And he points out that CHUM FM is still the most listened to fm radio station in Canada)

Music to the masses (Ralph Simon, Chairman of the Mobile Entertainment Forum says people's listening habits have changed. "People don't want to be tethered in front of a computer to get their music download. They want immediacy. They want it now. They want to be able to experience something because a part of this whole new music world is, it's called a "show me" culture.")

KCRW: Trying it all (KCRW is a traditional radio station, 89.9 on the dial in Los Angeles, that offers all the alternatives - podcasting, streaming, downloading, simulcasts, video, music sales - as well. And it's working. Subscribers are paying to listen from every U.S. state and around the world)

O HD continua a despertar dúvidas

Este texto faz um ponto da situação: «Durante quanto tempo a janela de oportunidade se manterá aberta para a rádio IBOC/HD?»

«Silicon Valley has the highest percentage of high-tech gadgetheads in the United States, and they have oodles of disposable income.  But there seems to be absolutely no consumer interest in IBOC/HD radio among those gadgetheads.

The linked article above repeats a common mistake made by IBOC/HD boosters; it assumes the lack of IBOC/HD receivers in retail stores is somehow the fault of the stores. The possibility that IBOC/HD is simply not attractive to consumers, and therefore retailers,  is never considered-----the ramifications of that possibility are just too awful for IBOC/HD supporters to contemplate. 

Even Radio World, long a reliable booster of IBOC/HD, is starting to panic a little bit.  There is a forced attempt to be hip by describing IBOC/HD radio as "the bling of terrestrial radio," but the article once again treats IBOC/HD as a technical issue instead of grasping it is compelling content----or lack of it----that will determine the fate of IBOC/HD.

People are also starting to recognize the interference problems caused by IBOC/HD might be greater than previously supposed; the Corporation for Public broadcasting is seeking participants for a study of IBOC/HD interference (thanks to Glenn Hauser and his World of Radio site for this info).»

fonte: «How Much Longer Will The Window Of Opportunity Be Open For IBOC/HD Radio?», 8/5/06, Harry Helms

O PPM vai alterar as programações?

Parece que não...

«"We've heard a lot of discussion about how stations should do things differently to succeed in 'a PPM world,'" said Coleman. "Our belief, based on both years of experience and extensive analysis of PPM data, is that the things that have always made great stations successful will continue to do so when PPM data becomes the ratings currency."

Dunkin added, "If radio programmers can view their stations from the outside like listeners do - and understand that listeners do not care, are not paying attention, have extremely simplistic perceptions and attitudes about radio and listen for instantaneous need fulfillment - and program and brand their stations accordingly, their chances of achieving ratings success under the PPM system will be bolstered significantly."

Rádios portuguesas inovam

«Rádios temáticas e ‘downloads’ para iPod abrem novos caminhos
Na convergência para novos meios e formatos, a RTP vai apresentar em breve novos projectos: rádios temáticas e disponibilização de conteúdos para iPod. A RTP não quer perder o barco multimédia, na medida que estes serviços já existem em outros órgãos de comunicação. Nas rádios temáticas, estão em preparação a “Rádio Mozart”, cujo pano de fundo é a celebração dos 250 anos do nascimento do compositor austríaco;  e ainda a “Rádio Mundial”, que irá estar disponível online durante o campeonato do mundo da Alemanha. Quanto aos conteúdos para iPod, deverão ser entrevistas, rubricas ou programas das rádios do grupo, mas estão também previstos conteúdos exclusivos para aquele formato.»

No Jornal de Negócios: «Media Capital lança rádio para acompanhar Mundial. A mediacapital rádios lança segunda-feira a Rádio Portugal, uma emissora que pretende acompanhar, minuto a minuto, as selecções portuguesas de futeol no Europeu sub-21 e no Mundial 2006. A rádio vai utilizar os suportes internet, podcast e «mobile» e terá emissões em onda média e no serviço de rádio digital da Tv Cabo»

Modus Creative - música e condução

Mais uma marca automóvel a promover-se com uma associação de um leitor de mp3, neste caso o Modus Creative.

(só não percebi se o leitor de mp3 liga directamente ao carro ou se são duas coisas diferentes e independentes)

O que é aquilo a que chamamos rádio?

Um excelente artigo da Billboard Radio Monitor sobre o que é a rádio hoje («decifrar o significado da rádio») e começa assim:

«Era tão fácil. Rádio: AM ou FM. But today, with high definition, podcasting, online streaming, hand-held devices and the word "digital" attached to so many platforms, defining the radio medium has become an arduous task. And with a technological roller coaster constantly reinventing the way consumers hear music, news and entertainment, determining where radio is going is an even tougher call»

Algumas citações:

«No matter how shiny and hip the new audio platforms, broadcasters must hold content above all else, our pundits stressed»

«"The best appliance ever created for dispensing music to date is the iPod, but the best appliance for delivering companionship and fun remains the radio»

«"we need to start thinking of radio as audio entertainment. We're at a crossroads where the delivery system is going to change, whether that means a cell phone, some other wireless device or something that hasn't even been invented yet. The future of radio is going to be more about the product than how it is delivered»

«we have to give the listener opportunities to feel that they have some control over what we do. Listeners need to know they make a difference."»

fonte: «Where Is It Going?» Billboard Radio Monitor April 28, 2006 By Paul Heine and Chuck Taylor

Honda vende um milhão de carros com XM

«XM Satellite Radio is rapidly expanding its dashboard footprint, thanks to a steady tide of new, satellite-ready automobiles. On Wednesday, American Honda Motor Co. announced the sale of its one-millionth, XM-enabled vehicle, part of a growing partnership between the two companies (...)

Looking ahead, American Honda expects sales of 550,000 XM-enabled vehicles by the end of this year. The company offers factory-installed XM receivers on a wide range of models, including the Honda Pilot, Accord, Accord Hybrid, Odyssey, and Element, and the Acura RL, TL, TSX and MDX. Meanwhile, XM carries a heavyweight roster of automotive partners, which includes General Motors, Toyota, Hyundai, Nissan, Porsche, Suzuki, Subaru, Volkswagen, and Audi. Overall, buyers of 130 different models will have access to an XM receiver, generating a larger pool of lifetime subscribers.»

fonte: «Honda Delivers One-Millionth XM Factory Installation», Digital Music News, http://www.digitalmusicnews.com/#051106

 

Os ouvintes de Howard Stern

Continua a ser um dos mais temas mais interessantes - o que é que aconteceu aos ouvintes hertzianos de Howard Stern?

Mais um estudo:

«"Our latest estimate is that a total of 1.1 million (8.4 percent) of Stern's terrestrial fan base has migrated to Sirius," the research group noted. "As Bridge Ratings continues to interview former Stern listeners, there is an apparent apathy regarding future Sirius subscriptions." The company surveyed a total of 3,200 terrestrial Stern listeners, and found that many were simply not motivated enough to make the switch from the free, terrestrial dial»

fonte: «New Report Projects Stalling Howard Stern Conversions», Digital Music News, 12/05/06