Passamos cada vez mais tempo no carro
Virtually every car in America is a radio on wheels and as traffic increases there is more time spent with radio
Corey Deitz, The Radio Borg Assimilates New Technologies: "Resistance is Futile"24/02/08, Radio.about
«Dar aos ouvintes aquilo que eles querem»
Listeners expect more from their radio stations than ever before. How do we accommodate them?
Eric Rhoads Eric Rhodes, Radio Ink's publisher: Give them what they want. It's the principal of all successful business... reflect the needs of your customers. Radio has usually been pretty good at this by finding out what music, what content most listeners want. This is accomplished through research, through asking them what they want. If we reflect their needs they stay with us and that is all about community... staying tuned into the things they care about in their community and reflecting content taste, whether music, talk, etc.
Corey Deitz, The Radio Borg Assimilates New Technologies: "Resistance is Futile"24/02/08, Radio.about
Optimistas: aproveitar o potencial actual
Eric Rhodes, Radio Ink's publisher: «Radio is a powerful medium which reaches 95% of the American population for several hours every week. Virtually every car in America is a radio on wheels and as traffic increases there is more time spent with radio. Because of its reach radio has a huge opportunity to combine its reach and strength with internet driven digital media technologies, which will give it an opportunity to offer its advertisers new digital opportunities in addition to radio advertising. It's the direction all media is taking but many "old" media like newspapers and broadcast television are loosing significant shares due to the internet. Radio listening has not declined at the same rate and remains strong. » Corey Deitz, The Radio Borg Assimilates New Technologies: "Resistance is Futile"24/02/08, Radio.about
A rádio converge com os LAD (uma opinião)
A proposito da sentença de Kurt Hanson: "There are lots of ways that radio can get involved in the digital revolution. This particular angle{na relação da rádio com os leitores de audio digital], unfortunately, doesn’t seem to be a particularly promising one.”, um comentário no seu blogue de Kelly:
«Not promising? There’s a lot to suggest to the contrary. While some have said that younger, tech-savvy MP3 owners have no use for radio. Clearly that’s not the case. Take a close look at the copy on the two gadget blogs below, which both praise Apple for adding radio. Mind you these are blogs for early adopters, who some believe aren’t listening to radio.
http://www.engadget.com/2006/01/10/apple-ipod-radio-remote-adds-fm-to-ipods/
http://www.gadgets-weblog.com/50226711/ipod_radio_remote_ifm_and_garmin_navi_350_at_pcmag.php
And when you look at Apple Store site, you’ll see product under their “top rated” iPod accessories. I encourage you to look at some of the reviews: http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nnmm=browse&mco=4D4322C9&node=home/shop_ipod/ipod_accessories
In fact the iPod is one of the only MP3 players that doesn’t include radio as standard equipment. Of those that do, the Zune finds that radio goes very nicely, hand-in-hand with downloads. In fact Microsoft’s data shows that radio is the largest source for discovering music to download. So it’s good for download sales, good for radio and great for the consumer. Look at how many Amazon reviews of the Zune cite radio as a plus: http://www.amazon.com/gp/community-content-search/results/ref=cm_srch_q_rtr/?query=radio&search-alias=community-reviews&x=6&y=8&idx.asin=B000H0QDCC
Does radio need to accelerate it’s efforts to join the digital revolution? Absolutely! No argument there. But the progress being made with integration into devices like MP3 players is the kind of thing we should be encouraging.»
(fonte: Kurt Hanson, RAIN, Uh-oh -- the more popular iPod accessories are not FM receivers, but TRANSMITTERS! 29/02/08)
Receptores de rádio nos iPods ou (trans)emissores?
Recentemente foi anunciado que os receptores de rádio eram os acessórios mais requisitados para os leitores de audio digital, como iPods. Kurt Hanson descobriu a falácia:
«(...) while there was only one FM tuner in their list of top 100 best-selling iPod accessories, what appears on the list repeatedly is an assortment of a half-dozen different FM transmitters. (In case it’s not clear, these are little devices you plug into the bottom of your iPod to transmit its music to an unused frequency on your car radio, allowing you to listen to iPod music over your car stereo’s speakers.)
Amazon’s product description for Griffin Technology’s 9500-TRIPDA iTrip LCD/FM Transmitter with Dock Connector for iPod, for example, puts it this way: “It lets you avoid the hassle of bad reception and bad music on your car’s radio by transmitting your iPod’s music directly to your FM radio.” Yikes! That’s the opposite of the point they’re trying to make.
There are lots of ways that radio can get involved in the digital revolution. This particular angle, unfortunately, doesn’t seem to be a particularly promising one.» (fonte: Kurt Hanson, RAIN, Uh-oh -- the more popular iPod accessories are not FM receivers, but TRANSMITTERS! 29/02/08)
A erosão entre os jovens parou?
«"Overall listening among youth demographics has stabilized."Dear Lisa Chiljean: from your lips to God’s ear, as they used to say. That would be a lovely trend to see. The Clear Channel Katz Advantage VP/Director of Media Research says radio still plays a solid role with younger audiences: "This group connects with favorite personalities and formats, and radio is the place they go to learn about new music." But "they are also the technology generation, and as this group has spent more time with new technologies, their time with radio has lessened a bit over the years." But "for the first time in years, we noticed that this trend has slowed", as of the Fall Arbitron survey. Some evidence: urban is stable at 7%. Alternative/modern rock is even at 3.1%. CHR is steady at 6.8%. Rhythmic CHR stays at 4.2%. »
Taylor on radio info, 29/02/08 "Overall listening among youth demographics has stabilized
as principais desvantagens dos canais de streaming
«But there are some inherent disadvantages to these services. For starters, unless you want to take your whole computer with you, you can't take the services with you, because the playlists can't be offloaded to digital music players like iPods. “So in order for these websites to be considered web radio you can only skip a certain amount of songs, so if you don't like five songs in a row you can't just skip five songs,” said Monson. “Also, the playback order is going be randomized so you can order the songs in the order you want to play them back. You have to have at least 15 songs, so you can't just pick a playlist of five songs and play it over and over again.”
fonte: News 10 now, Make your own free online radio station 29/02/08 Adam Balkin
O modelo de comercialização dos canais de streaming
A net, a preferida - UMA OPORTUNIDADE que se abre
(passar 15 horas a ver televisão não abre oportunidade para mais nada; passar 15 horas na internet abre oportunidade para acumulação, para multitasking, para o audio)
A recent study by Harris Interactive, Rochester, N.Y. (www .harrisinteractive.com), and Teen Research Unlimited (TRU), Northbrook, Ill. (www.teenresearch .com), shows, in an average week, people between the ages of 13 and 24 spend 16.7 hours online (excluding e-mail), 13.6 hours watching television, 12.0 hours listening to the radio, 7.7 hours talking on the phone, and 6.0 hours reading books and magazines for personal enjoyment.
Another study, commissioned by the Carnegie Corp. of New York, New York, N.Y. (www.carnegie.org), shows 44 percent of young people visit a Web news portal every day, while only 19 percent read a newspaper daily. Twelve percent says they never read a newspaper.
fonte:Marketing to the future: reaching teens and young adults requires a radically different approach.By Kruger, Jennifer Barr, September 1 2005
Os jovens são consumidores importantes (a importância desta geração)
Why do you need to attract teens and young adults to your business? Aside from the fact today's kids are future parents and businesspeople, here are some statistics to consider:
* In 2003, teens spent $115 billion of their own money and an additional $60 billion of their parents' cash, giving the 33 million American teens spending power greater than the gross domestic product of countries such as Finland, Portugal, and Greece.
* Without the burden of a mortgage or rent, groceries and utilities, nearly all teen income is discretionary. But teens' influence doesn't stop with their own billions. With the rise of double-income families, as well as single-parent families, teens are increasingly responsible for family spending. They also influence family purchases and set societal trends.
* In 2004, teens spent an average of $91 per week in 2004, down from $103 in 2003. This weekly spending figure includes both teens' own money and the cash they receive as gifts, allowances, and other spending money from parents.
Statistics from Teen Research Unlimited (TRU), Northbrook, Ill. (www .teenresearch.com), and from the book "Getting Wiser to Teens: More Insights into Marketing to Teenagers," by Peter Zollo, co-founder and president of TRU»
fonte:Marketing to the future: reaching teens and young adults requires a radically different approach.By Kruger, Jennifer Barr, September 1 2005
Os pais tratam os seus filhos como adultos
«Parents are getting more and more time starved, and they treat their children more like adults than the previous generation of parents did." (Mike Gatti, executive vice president of the Retail Advertising & Marketing Association, a division of the National Retail Federation, Washington, D.C. (www .rama-nrf.org).
Marketers need to both recognize and take advantage of the fact technology is a huge part of young peoples' lives, Gatti notes (...) You need to talk to young people at their level, understanding they are very Internet savvy and they use all kinds of media simultaneously," Gatti says. "They might be instant messaging on their computer or text messaging on their phones while they're watching their favorite TV show. Mobile promotions are going to become a very significant marketing tool to reach the youth segment. »
fonte:Marketing to the future: reaching teens and young adults requires a radically different approach.By Kruger, Jennifer Barr, September 1 2005
A recessão publicitária na rádio (EUA)
«JP Morgan analysts think radio ad revenue will fall 3% this year.
John Blackledge and Aaron Chew issued their outlook saying cyclical and “secular” pressures will produce a down year.
“We estimate that radio industry advertising revenue should decline 3% in 2008, driven by continued secular pressure (with continued audience losses leading to loss of ad share) as well as cyclical pressure as the soft macro trends should lower demand for advertising on the medium,” they wrote.
“We believe the radio industry is already amidst an advertising recession,” given declines in the second half of last year. The radio industry has underperformed nominal GDP by 5% on average annually since 2004, they said, but in recent months it underperformed by about 9%.
“We believe the below average underperformance will likely persist for most of 2008, offset to some degree by political spending” in the second half.»
fonte:Radio Is in Ad Recession, JP Morgan Analysts Say RWOnline, 29/02/08
A internet já é um hábito diário nos EUA
«Internet usage is becoming a daily habit. US Internet users spent 15.3 hours a week online last year.
eMarketer projects that this year there will be 193.9 million US Internet users, two-thirds of the population. By 2012, 217 million Americans will be online, about 71% of the population.
Those are huge numbers. But by breaking the US Internet population down and focusing on demographics—size, gender, age, race and ethnicity, income and education—this report will help marketers make better targeting decisions.
~fonte: eMarketeer «US online population, fevereiro 08,
A rádio a afastar-se do carro
«Have you heard about what Ford Motor Company and Microsoft are partnering to do?
They’ve come up with a new factory installed fully-integrated, voice activated in-car communications and entertainment system for mobile phones and digital players. It’s called SYNC.
Users can access their mobile phones or digital music player including access to genres, album, artist, title, song all by voice commands. (SYNC is fluent in English, Spanish or French).
Names and phone numbers in mobile address books are wirelessly and automatically transferred to your car.
SYNC works with iPod, Zune (of course – it’s Microsoft), Play for Sure players and USB storage devices. The system can be updated for whatever becomes the rage next because all it requires is a software adjustment.
It’s hands-free thanks to Bluetooth. Contains a USB port for command and control and for charging digital music players. There’s audible text messaging from you mobile phone. Your contact list. Advanced calling features. It gets better and better.
While cars will still have radios and, increasingly, satellite radios, the traditional radio could become a relic of generations past. (...)
But auto manufacturers are also looking to install hard drives in their cars so drivers can download their own CDs, digital tunes or whatever and that entertainment remains in the car. Even exotic cars are adding distractions from radio. The new Maserati GranTurismo doesn’t have satellite radio. It doesn’t have Bluetooth. But it does have a hard drive for drivers to transfer their own content from CDs – those wild and crazy Italians (...).
The radio industry, still best equipped to produce content, must see this opportunity as a chance to adapt to the marriage of new technology and changing sociology. Radio companies can continue to run transmitters and towers, but now they must become content providers for new media – even entertainment systems in tomorrow’s cars.
fonte: Jerry Del Colliano, Inside Music Media, 27/02/08
Notas sobre mais um site de música, Jango (que eu ouço)
«If you're tired of tuning in to the same old music, try shaking things up with Jango. Similar to sites like Pandora and Last.fm, Jango streams custom Internet radio stations based on your favorite artists. But it goes way beyond playing DJ; the beta version I tested integrates a social aspect that makes it fun to discover new music by matching you with like-minded listeners.
When you enter the name of an artist, the site creates a radio station centered on that artist. (Unlike Pandora, it won't let you enter a song title.) Jango also adds other tunes it thinks you'll enjoy based on a number of criteria.(...) Jango saves an unlimited number of stations to your profile, and it allows you several ways to customize them. You can add multiple artists to a station (Jango provides suggestions, or you can plug in your own), ban certain musicians, or choose whether you want it to play popular songs, more obscure music, or something in between the two. You can also rate songs so the site knows whether or not to bother you with them.
Customizing stations certainly helped me shape the song selections more to my liking, though with only 15,000 artists and 200,000 songs in rotation, the service has limits to what it can play. (...) Since Jango follows restrictions defined by the Digital Millennium Copyright Act--and pays royalties to labels and artists--the site is perfectly legal. Jango makes money when you click on links to buy music through its partners (like the iTunes Store and Amazon.com) as well as through advertising.
Jango's real prowess lies in its social networking features, which help you hook up with people who have the same good (or bad) taste as you when you create a Jango profile. (...)Despite a few minor snarls like these, Jango is more than solid. If you dig the whole social networking scene--and want to see how it can expand your musical universe--then Jango is worth a spin.»
fonte: «Jango (Beta) Internet Radio Site» PCWorld, 27/02/08
Leitores de audio associados a serviços de streaming
«If you're not living in an Apple-centric musical world, the chances are good that you get your tunes from an online subscription music service. But what about when you're not at your PC? Slowly but surely, manufacturers are rolling out portable media players (PMPs) to work with these services so you can enjoy an on-the-go listening experience. Rhapsody and Slacker have recently released innovative PMP companions that are worth a look if you're a fan of either service. If you're not familiar with them, Rhapsody is subscription-based and you pay a monthly fee for tunes (instead of by the song). Slacker is a free Internet radio site that programs stations for you based on your musical tastes. For a $7.50 per month upgrade, you can get unlimited song skipping and avoid the occasional commercial you'll hear in between tunes with the free version. Regardless of which service you prefer, it's now possible to take your accounts on the road with you with these PMPs.
fonte: «The Best Subscription MP3 Players 02.28.08 Tim Gideon PC Magazine
Descobrir nova musica («discovery engines»)
«Why do we need more discovery engines? Time and trust. The NPR audience is characterized by curiosity, learning, and enrichment. They are busy people (we focus on the over-30 demographic) without as much time to freely discover music.
- We share our discoveries via social networks for self-actualization. It makes us feel smart to share stuff we've found.
- You could say the same thing about the newspaper industry. One of the issues is that the newspaper industry has to think of itself as a technology company as much as content company. Travel, banking, all of these industries were disrupted by internet. The customer is served -- what changes is who serves them.»
fonte: Maria C. Thomas, SVP, NPR Digital Media, Wired, Social Networks and Music Discovery: What It Means for Music Businesses By Eliot Van Buskirk February 26, 2008
Nokia chama rádios para o streaming
«Nokia is inviting radio stations around the world, and here in the UK to submit station details to make your stream available for their new Nokia Internet Radio service. People with S60 3rd edition mobile phones (N95, E90 etc) will be able to stream registered stations via wifi and GPRS. Nokia Internet Radio users will pick a station from the directory instead of manually entering links to streaming servers or browsing the web. That, Nokia say, is the main reason to be listed in order to let the audience discover and enjoy your station.
Fru Hazlitt, GCap Media chief executive recently announced details of their stations streaming via the iPhone although Apple does not encourage listening via a GPRS or EDGE connection. This service however is designed for listening via mobile phone signals, and with providers such as Nokia getting in on the action, it seems the future of radio could be online.
Any legal radio station can request a free invite, and registration takes less than five minutes. For more information click here.»
fonte: «Nokia wants to add your station Radio Today reported on Tuesday 26 February 2008
Além dos conteúdos, também o contexto
«"Content is still king, but now they’re saying, ‘Context is king,’” explains signage industry veteran Brad Gleeson, Planar Systems’ vice president of business development and CoolSign general manager. “How do you put your message out to an audience in a way that shows you clearly recognize where that audience is located?”
“[The obvious solution is to] push some of that generation of content down to the local user level,” Gleeson says. “But in the past, customers had to create a separate instance of the network controller at each local location to feed information into the central flow of data—and that gives people angst.” Moreover, this “angst” can grow with the scale of signage networks. According to Gleeson, “it’s a complex issue” for a large retail chain or a nationwide bank to efficiently localize content without compromising the overall network’s content standards and security. “We’ve gone past the complexity of network architecture to the complexity of the information flow now.”
fonte: Simplifying Local Content Control: ‘Now, Context Is King’ Feb 26, 2008 8:00 AM, By John W. DeWitt