Mais uma ameaça (?) ao iPod?

A grande vantagem deste sistema é que não necessita de estar ligado a um computador para fazer a gestão do programa de música - como o iPod:

«"Today, a small New York City company called MusicGremlin Inc. is rolling out a fresh approach to denting the iPod hegemony: the wireless music player. Its new $299 Gremlin portable player has built-in Wi-Fi wireless networking, so it can download songs from an accompanying  subscription service directly, without requiring the use of a personal computer.

"Not only that, but Gremlin users can wirelessly exchange entire songs right from their players, legally, as long as both the sender and receiver are subscribers to the MusicGremlin Direct service, which costs $14.99 a month. This process, called 'beaming,' allows you to share songs with your Gremlin-toting pals, no matter where they are, without ever using a computer or a CD burner. You can even peer into other users' Gremlins to see what they're playing and what they've downloaded, and pluck any song you like from their devices, if they give you permission...»

fonte: http://www.kurthanson.com/archive/news/061506/index.asp, via Wall Street Journal Online.

 

Lei agrava penas por «indecência» verbal

É um problema típico dos EUA, e da rádio em particular - Howard Stern que o diga...

o governo acaba de aprovar uma lei que agrava dez vezes as penas por indecência verbal...

«President Bush yesterday signed into law legislation that raises fines on over-the-air radio and TV broadcasters that violate US decency standards by airing extensive profanity or sexual content.

The new law increases fines from $32,500 to as much as $325,000 per violation. Additional, it also caps any continuing violations from an incident at $3 million. »

fonte: «Indecency Just Got 10 Times More Expensive», Radio Ink, 17/6/06

Spots de um segundo!

A Clear Channel está a estudá-los (conhecidos como blinks):

«The Blinks could be used in a number of ways. Clear Channel's Creative Services Group crafted a demonstration spot using the McDonald's jingle, minus the "I'm lovin' it" language, and placed it between one hip-hop song and another. The group also created a Blink for BMW's Mini Cooper with a horn honking and man's voice saying "Mini," and placed it before miniaturized news reports. (Neither marketer has a deal with Clear Channel for Blinks.) Other audio mnemonics that could use Blinks are the Intel chime and the NBC bells»

Mas a reacção do mercado não é animadora e já foi testada:

«Omnicom Group's BBDO Oslo earlier this year produced a less-than-one-second radio spot for the Norwegian edition of "Guinness World Records 2006." The spot, recorded in Norwegian, says "Guinness rekordbok," according to one of the spot's creators, Alexander Gjersoe, and clocks in at 0.954 seconds. (In English, the spot runs a tad longer, 1.1 seconds, thanks to the whopping mouthful "Guinness Book of Records.")

The ad ran in March for two weeks on channel 24, a popular radio station in Norway, said "Guinness" spokesman Sam Knights. Then on May 17, "Guinness" awarded the world record for the shortest radio advertisement»

fonte: Advertising Age

http://www.adage.com/mediaworks/article.php?article_id=109939 e http://www.adage.com/mediaworks/article.php?article_id=109796

MAis: «By now most people are familiar with Clear Channel Radio's "Less Is More" initiative when it comes to commercials, but is a one-second spot taking the idea too far? Clear Channel is reportedly discussing the idea of one-second spots, dubbed "blinks," with marketers and media buyers. (...) "It really is to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising," Jim Cook, SVP/Creative for Clear Channel Radio, told AdAge»

fonte: «Clear Channel Advertising "Blinks"» FMQB, 12/6/06

HD opcional nos BMW

A recepção HD vai aparecer como opção nos novos BMW serie 5. É um sinal (a medo, é certo, mas um sinal)

fonte: HD-R Now on BMW 5 Series, 12/6/06,  Radio World

PPM em Houston já não começa em Julho

A Arbitron decidiu adiar o arranque da primeira experiência nos EUA de medição de audiências de rádio com recurso ao PPM:

«Arbitron stands by its commitment to not replace diary-based radio ratings in Houston with Portable People Meter radio ratings until the Houston PPM service receives Media Rating Council (MRC) accreditation. As a result, the July 2006 PPM data will not be the first release of "currency" ratings in Houston.

What the Houston market can expect:

Arbitron will continue to measure the Houston radio market using its current diary-based methodology. The Summer 2006 survey will begin as scheduled on Thursday, June 29, 2006.

The Spring 2006 quarterly survey diary ratings reports for Houston will begin releasing on July 25, 2006. The Arbitrends Phase 1 report of Summer 2006 survey will be released on its normal schedule.

Arbitron will continue to release monthly radio and television demonstration data from the 2,000 person PPM ratings panel in Houston. The July PPM demonstration data is scheduled to be released on August 17th. Subsequent monthly releases will continue as scheduled»

fonte: «Arbitron On PPM Launch: “Houston, We Have A Delay», 13/6/06, radio Ink

Primeiro na net e só depois no papel

«O jornal britânico The Guardian vai começar a disponibilizar na Internet as notícias mais importantes dos seus correspondentes no estrangeiro e dos seus jornalistas de economia antes de saírem na edição em papel.

Esta mudança de estratégia é vista como uma alteração significativa face à rotina estabelecida de publicação dos jornais impressos, em que as estórias são guardadas para publicação no dia seguinte.

O objectivo do jornal é não ficar refém de um ciclo de impressão uma vez por dia e evitar assim ser ultrapassado em notícias importantes por outros títulos impressos ou por concorrentes de novos meios.»

fonte: «The Guardian aposta mais na Internet», Fábrica de Conteúdos, 8/6/06

Mais: http://www.publico.clix.pt/shownews.asp?id=1260276

Publicidade na net ameaça meios convencionais

«WOOD and the 1,300 other commercial television stations in the U.S., much like newspapers and magazines, are under attack as new technologies roil the industry. The Internet, in particular, is sucking away both viewers and advertisers... "The picture has changed. Total local broadcast revenue fell 9% in 2005 to $16.8 billion, according to theTelevision Bureau of Advertising. The chief culprit: Big advertisers cutting back budgets or moving to the Web...

"Local stations are suffering a full-fledged identity crisis. Networks used to need them to broadcast shows. But 85% of U.S. households now receive TV via cable or satellite, and the Internet is a fast-emerging competitor. As TV companies allow people to watch shows whenever they want — on iPods, on-demand cable services and network Web sites — local stations are apt to endure even more losses...»

fonte: wall street journal, via http://www.kurthanson.com/archive/news/061206/index.asp

Fazer dos repetidores (FM) rádios autónomas...

Corre nos EUA uma petição para transformar os repetidores de FM (que se destinam a «gerar» emissão em locais de fraca ou nula cobertura) em rádios de FM, com emissão própria.

A entidade patronal norte-americana, a NAB,- receosa da perda de quota com o aparecimento de novos players no mercado - já disse que não aceita:

«NAB Opposes Original Content On FM Translators
In a Friday afternoon filing with the FCC, the NAB argued against a proposal that would allow FM translator stations to originate programming. Currently, translator stations are licensed only to fill in gaps in full service stations' coverage areas, but a petition currently pending before the FCC proposes to amend that rule.

Noting that translators have been licensed only as a secondary service since 1970, the NAB says, "the balance between broadcast stations as a primary service and translators as a secondary service has ensured the viability of the overall broadcast system. A change in the program orientation rule would turn FM translators into radio stations. While we agree that promoting localism is a laudable goal, amending the FM translator rules is not the best approach to achieving that goal. The detriments of such a change would outweigh any benefits."»

RadioInk, 12/6/06, http://www.radioink.com/headlineentry.asp?hid=133912&pt=inkheadlines 

Mais do planeta iPod

«How to make a vintage radio iPod: Step one: Find your radio. It might be helpful to bring your ipod with you, for sizing purposes. I got mine at a thrift store, but they can easily be found at swap meets and yard sales. This step is the most fun! keep your eyes out for other cool craft projects while you're there.» (dica Chão de Papel)

A consegração (quase) definitiva do PPM

«Arbitron announced yesterday that four leading radio groups – Bonneville International Corporation; Emmis Communications Corporation; Greater Media, Inc. and Lincoln Financial Media – have entered into multi-year agreements for Portable People Meter radio ratings when the new audience ratings technology is deployed in the 50 markets encompassed in Arbitron’s previously announced PPM rollout plan.

Arbitron plans to launch the Portable People Meter system as its radio ratings service to the top 50 markets, beginning with Houston in July 2006, pending Media Rating Council accreditation»

fonte: Four Leading Radio Groups Sign Agreements For Arbitron PPM, 9/6/06,

http://www.radioink.com/headlineentry.asp?hid=133896&pt=inkheadlines

Mais um esforço de ligar rádio e iPod

The DLO nanoTune. FM transmitter, radio and headphone amp in one cool little iPod nano package. Boosts your headphone sound by up to 25%, which is probably nosebleed country. £49.99.

 

 You can switch modes on the fly. When in iPod Mode, the nanoTune increases the nano’s volume output by over 25%. Tune the nanoTune’s FM radio or control your iPod nano using the nanoTune’s external controls. The nanoTune features buttons for next track and previous track, volume control with headphone amplifier, tuning in FM Radio Mode and FM Transmitter Mode, and Mode selection

 

»We thought the whole iPod experience was supposed to be an alternative to the wasteland radio is becoming. But given that the airwaves still have a few prizes to offer — NPR and summer baseball broadcasts among them — we could see why one might be interested in the DLO nanoTune. This tuner slips into the bottom of your nano, giving you FM radio and the ability to play your nano’s music via FM frequency on any stereo or portable radio. It also works as a headphone amplifier, with claims that it can boost volume output by 25 percent. Available now for $70.»

HD ainda pouco conhecido nos EUA

«A new survey from Mark Kassof & Co. finds that there is still low awareness and understanding of HD Radio among the general public. The phone study conducted during the last week in May found that only 38 percent of those surveyed had heard of HD Radio. Though seven percent have merely heard of the term, but did not know precisely what HD Radio is. Six percent knew it meant "high definition radio" but nothing more.

Therefore, 25 percent were familiar enough with HD Radio to have an understanding about it. Additionally, only one percent of 18-64 year-olds surveyed believe that HD Radio will bring more stations and programming options. And three percent believed it is the same as satellite radio»

fonte: «Study: Few Believe HD Radio Brings More Choices», FMQB, 8/6/06, http://www.fmqb.com/Article.asp?id=228026

iPod mais importante do que uma cerveja

«What could be better than a beer or three? According to one recent survey, the iPod is now more important to college students than beer drinking. The finding was published by college market research firm Student Monitor, which found that 73 percent of all students described the iPod as "in," compared to 71 percent for beer. Student Monitor, which regularly runs the survey, interviewed 1,200 students across 100 universities for the result. Beer has topped the ranking in almost every other poll, though the internet topped the list in 1997. Other favorites included using Facebook, text messaging, and drinking other types of alcohol. The result is comical, especially for those that have survived the heavy-drinking and animal house rituals of college. But underneath the result is an iPod that keeps gaining strength, despite heavy and continued competition from rival portable MP3 manufacturers. Just last year, the iPod received a nod from 59 percent of students, making the latest leap quite remarkable. And even among early-adopting college students, the stand-alone iPod player is holding quite strongly against mobile phones, many of which now offer MP3 playback capabilities.»

fonte: «iPods Trump Beer Drinking in Recent College Survey», http://www.digitalmusicnews.com/#060906beer

iRadio aumenta interactividade

«CBS Radio and Vibes Media have announced a nationwide partnership for Vibes’ iRadio Instant Response Text Messaging Platform. Effective immediately, the agreement provides 25 CBS Radio stations in New York, Los Angeles and 16 additional US markets the ability to personally engage their listeners in real time and create a wide variety of locally customized radio promotions.

Listeners can participate in promotions and contests from anywhere via the text messaging function on their cell phone without getting shut out by busy signals. Using iRadio, stations can customize these promotions and contests through Vibes’ OptimumAnalysis Tools, effectively tailoring them according to listener response in real time. Everyone who sends a message receives a response, regardless of service provider. Additionally, listeners can text requests, shout-outs and votes using the cell phone they already have in their hand.

“We were looking for a vehicle to easily interact with our audiences on a one-to-one basis, even during large-scale contests, and Vibes’ iRadio platform fits that bill perfectly,” said Joel Hollander, chairman and CEO, CBS Radio. “By delivering this new content we are able to build loyalty through direct contact with our listeners and add tremendous value for our advertisers.”

“CBS Radio is known in the business as a pioneer in the way it merges new and traditional media using creative programming and alternate delivery methods,” said Jack Philbin, president and co-founder of Vibes Media. “Using iRadio, CBS Radio can extend its franchise in new directions, creating ground-breaking promotions that connect with its audience and drive new channels of sponsorship revenue.”

fonte: Radio Ink, 8/6/06, CBS Radio & Vibes Media Announce Mobile Marketing Partnership»,

http://www.radioink.com/headlineentry.asp?hid=133877&pt=inkheadlines

Um milhão de portugueses faz downloads de música (legais?...)

«O Bareme Internet contabiliza 1 128 mil indíviduos que afirmam costumar fazer download de músicas na internet, um valor que representa 32.9% do universo composto pelos internautas com 15 e mais anos residentes no Continente.

Mas, entre os jovens dos 18 aos 24 anos, a percentagem sobe para os 52.1%, sendo os que observam maior taxa de respostas positivas a esta questão.

Da mesma forma, a maioria dos estudantes também afirma costumar fazer download de músicas, referência dada por 51.3%.»

 

fonte: «Um milhão de internautas faz download de músicas», 8/6/06, http://www.marktest.com/wap/a/n/id~b05.aspx

O on line já é um meio de comunicação social

«The unprecedented observational research tracked the real-time media use of 350 people, recording their actual activities every 15 seconds. The results show that the Web is now clearly a mass media -- ranking right alongside other major media when it comes to reach and duration of use. And when it comes to at-work media use, the study found that the Web clearly dominates (with 54.6% reach, compared to television's 21.1%), and is the only medium that ranks among the top two at both work and home»

fonte: «Online Publishers Association Media Usage Study Shows The Web Now Rivals TV In Reach And Extends The Impact Of All Media», Internet Ad sales, 6/6/06, http://www.internetadsales.com/modules/news/article.php?storyid=7706

Jornal Times planeia lançar canal de televisão na net

«The Times newspaper, aiming to increase its online audience by supplying video news clips, said on Tuesday it planned to launch an internet television service this week. Third-party providers will initially provide news clips for the new service, Times TV, which plans in the longer term to encourage its readers to contribute newsworthy videos, the British daily said.

Such providers were not disclosed, but the daily said it could include Reuters, the British news and financial information group.

(...) The service is part of a plan to "triple our page impressions in the next few years for Times Online," Les Hinton, executive chairperson of News International, the daily's British parent, said when announcing the initiative.»

fonte: «The Times plans to launch internet television service», 6/6/06, Mail & Guardian On line (dica Irreal Tv)

A internet nos aviões

«AirCell and a unit of JetBlue said Monday that they plan to turn airplanes into Wi-Fi hot spots as early as next year. If regulators approve, the services would let fliers use laptops to e-mail, tap corporate networks, surf the Web, play games and possibly even watch movies on domestic flights, all for about $10 a trip. They also might make cellphone calls, though that faces tougher regulatory hurdles and consumer resistance to chattering neighbors. (...) "You want to make it possible for people to do what they do in the office, in the hotel, at Starbucks and in the airport lounge," says Jack Blumenstein, CEO of AirCell, which provides wireless services for corporate jets via satellite. Service, he says, could roll out next summer. (...) LiveTV would not offer cellphone service, Frisco says. If Wi-Fi services are approved, passengers might be able to use new wireless phones that have voice-over-Internet technology.»

fonte: «If approved, planes could become Wi-Fi hot spots as early as next year» USA Today, 6/5/06, Paul Davidson, http://www.usatoday.com/tech/wireless/2006-06-05-inflight-broadband_x.htm?csp=34 

 

Sirius ultrapassa XM?

Parecia impossível, mas...

«Bridge Ratings projects that of just over one million retail sales of satellite radios sold since April 1, 2006, 51% (534,994) were XM radio systems. But this percentage in recent weeks has flipped in Sirius’ favor. Over the last three weeks of May, Bridge projects 57% of the 350,000 satellite systems sold were Sirius, with 58% of sales going to Sirius during the week ending May 29»

fonte: «Report: Sirius outpacing XM», 7/6/06, Radio Ink, http://www.radioink.com/headlineentry.asp?hid=133876&pt=inkheadlines

A rádio aproveita as potencialidades abertas pelos telemóveis?

«O desenvolvimento de parcerias com os operadores poderia resultar positivamente para os dois lados, aumentando a receita dos operadores e a audiência/ investimento publicitário para a rádio. Mesmo que os ouvintes da estação se transformassem mais em utilizadores do que ouvintes, a estação manteria a ligação ao ouvinte, acompanhando-o efectivamente ao longo das suas actividades diárias (ou não fosse o telemóvel o aparelho que hoje mais se aproxima da ideia de instrumento enquanto prótese humana) e aumentando tempo de contacto com os seus anunciantes, que estariam no ar e online. Neste caso, online de forma fixa (no computador) e móvel (no telemóvel). Aproximar ou ouvintes deste novo sistema não seria complexo. A receptividade aos serviços das redes móveis é bastante interessante, apesar dos elevados valores cobrados. Por outro lado, a participação exclusiva em passatempos com prémios relevantes para o alvo da estação seria uma excelente forma de adicionar utilizadores aos mais de 370 mil portugueses que já acedem à Internet através dos serviços da rede móvel»

fonte: netFM, 6/6/06Paula Cordeiro, http://netfm.blogspot.com/2006/06/oportunidades-para-rdio-se.html