«En un mundo en construcción como el que nos ha tocado vivir, no debemos darle a estas referencias más que un valor relativo de situación. Pero tampoco podemos despojarlos de todo valor. Incluso para la postmodernidad son fragmentos, restos supervivientes en las culturas fluidas y pluriformes que compartimos.» (Daniel Marti, "comunicología iberoaméricana: tradiciones y postmodernidad")
Este trabalho tem como objectivo ajudar a tentar conhecer e - já agora - explicar o que se passa com os novos hábitos (com a atitude) dos ouvintes mais novos relativamente ao que hoje ainda conhecemos por rádio: desde o seu desinteresse, constatado em diversos estudos, até aos seus comportamentos. Passa-se alguma coisa de diferente. «Analfabetos, a pesar de tanta tecnologia, seriamos si desconocemos los modos de conocer y explicar la comunicación» (Daniel Marti). É, pois, um contributo para tentar compreender o que se passa; teremos todos a ganhar - utilizadores e industria - se percebermos o que se passa, porquê e como.
«You also write that “people are the message.”
Absolutely, people are the message. People deliver the message, and they are the message as well. I use the example in the book where I listen to Daily Source Code with Adam Curry, and he kept talking about his great experience flying Virgin Atlantic. He was talking about Virgin because, you know, he’s a human being and he loved the experience. Well, guess what? When I was flying to the UK and thinking about which airline I wanted to fly, I ended up flying Virgin - all because of one person - one person’s not even overt recommendation, but endorsement. I’ve never met this person before, but I trusted him. I just felt like I trusted him. I trusted them because I listen to him regularly. Gee, that sounds pretty familiar. It sounds like the radio business. We trust these people we listen to because of the power of asynchronous intimacy. We build a relationship and rapport with them over time. And that trust almost goes out the window in the radio business when I hear, for example, these Dan Patrick live reads, you know: ”Hey, I’m Dan Patrick and when there’s a snowfall in the …. (Laughter) I use some brand of gloves, or whatever.” And I’m like, “Come on!” It’s ridiculous. People are the message. They’re carriers of the message, but they’re also originators of the message as well. So, you know, there's no ad campaign any more. There’s no start. There’s no end. It's a very fluid picture. There are no more sellers. There’s just life, you know? Life happens. Life is around us. Humanity is around us. Passion and engagement are natural. It doesn’t belong to the media companies, and it doesn’t belong to the brand marketers. It belongs to us, and I think that’s the opportunity.»
fonte: Mark Ramsey, «"Radio, get your head out of the sand" - an interview with marketing guru Joseph Jaffe (Part 2)», Hear2-0, 16/01/08
«NEW YORK -- January 17, 2008: "Can a different revenue stream start and sustain a radio rebound?" asks CL King & Associates analyst Jim Boyle in a note released Thursday. Yes, he says, if radio starts "monetizing the P1 listener."
King notes that radio groups are now making 2 percent-3 percent of their revenues from the Internet, but says, "that hasn't stopped 2007 from being a down year."
He goes on, "So what else is out there? We would strongly recommend that radio look to the second of its two constituencies. Not just its advertiser, its audience!" Boyle says he'd like to see radio offer "small local content and branded items" to P1 fans. "Consumers have become highly trained by eBay, iTunes, Amazon, and others to frequently purchase impulse or planned items via the ease of well-established micropayments," he writes.
He writes, "Radio should establish a second revenue stream or resign itself to being the 'new newspapers.'"»
fonte: «Analyst: Radio Should Look To Listeners To Solve Revenue Woes», Radio ink, 18/1/08
Jango (www.jango.com), the fast-growing new social music site, today announced that more than 1 million listeners have created over 3 million custom Internet radio stations – within just two months of its public launch. This rapid growth separates Jango from the crowded field of emerging social music companies – putting it on a clear path towards the first tier market leaders. According to Compete.com, Jango already had 423,000 unique US visitors in December, compared to 990,000 for Last.fm and 1,596,000 for Pandora. (fonte: Jango Reaches 1 Million Listeners within 2 Months of Launch , 15/01/08)
«(...) Delivery systems change. Content adapts.
Just because radio companies paid billions to consolidate radio stations does not mean that future generations will want to listen to content on radios.
There will be no more radio.
No more TV.
No more newspaper.
Just audio, video and text -- adapted for the delivery systems that consumers crave.
Stand back and see it happening before our eyes even now»
fonte: Jerry Del Colliano, «Radio vs Laptops», 16/1/08
«The Pew study also captured demographics for active video-sharing site users. As might be expected, they skewed younger.
"The fact that younger Internet users are far more likely to be regular visitors to video-sharing sites points to a fork in the road,” said David Hallerman, senior analyst at eMarketer. "On the one hand, marketers looking to target the under-30 demographic can more reliably find them on these video sites. "On the other hand, the door is open for big content providers—mainly the TV networks, both broadcast and cable—to bulk up their online offerings, both in quantity and quality," Hallerman said. He also said that such counter programming could help attract the over-30 audience, which is accustomed to traditional TV content. Such content could draw ad dollars from marketers who want online-video ad inventory that is consistently appropriate for marketing, as opposed to a lot of user-generated content found on video-sharing sites. »
fonte: «Young Adults Hit Online Video Sites», eMarketeer, JANUARY 15, 2008
«2. The next generation -- and by extension older Internet users -- prefers to get their news on their terms -- when they want it, where they want it. They don't need someone to broadcast to them any longer. They seek out what they want to read, watch or hear. So instead of waiting for CNN or Fox News Channel to report to them, they research the things that interest them. Therefore, they see many sides of a story not just how news organizations see it. The Fox adage "we report, you decide" could arguably be replaced by "we research, we decide" among Gen Y.
3. Radio owners think that listeners want stations to entertain them. Increasingly young people want to participate in their own entertainment. Mash-ups. User generated content and what I think will be all the rage next -- collaborative user generated content that can be passed around social networks and altered as if it were a Wiki. If I'm right, this sure puts another nail in the radio coffin. Radio stations think they are playing the hits. What fools. Their future listeners want to make their own hits -- with each other.
(...)
6. The Internet business thinks that the holy grail is streaming 24/7. But what if I told them that the next generation can't and won't sit for streams the way older listeners enjoyed, say -- radio. What if the future of the Internet goes way beyond being a radio frequency on steroids. More of a delivery system that everyone has access to -- no FCC, no censorship, no gatekeepers -- and content could be five minutes or 45 minutes. Every day or once a month. Only your imagination would limit you. The next generation demands change because they want to listen when they want to listen -- to what they want to listen to -- for however long they will pay attention. Oh, and they want to be part of it.»
fonte: «Ch-ch-changes», Jerry del Coliano, 10/1/08, Inside Music Media
Cada vez mais o Pandora - e outros serviços semelhantes - se constituem como alternativa à rádio (convencional) musical. Esta noticia de que o Pandora vai passar a ser recebido em receptores on line é prova disso.
«“Why didn’t anyone think of that before?” – It’s a Tivo-like device for radio that can record and playback multiple streams of radio bands. The radio will have multiple antennas which record AM, FM, Satellite and HD radio signals. It will also be able to record audio on any upcoming Wi-Max and 700 Mhz radio stations. Like Tivo, the unit digitizes content and stores it for later playback. Songs, talk shows and other content can be paused and replayed. You can even skip those annoying ads. 3DRadio doesn’t actually have a booth at the Consumer Electronics show and company rep Alan Kaplan actually pitched us the product as we were walking to a press conference. The company is looking for a hardware manufacturer to churn out the multi-channel radio, but Kaplan says the software portion is basically done. He has offered to show us a demo later in the show and we’ll update this article if that happens. 3DRadio will start selling units for in-vehicle use and then branch out to portable and home markets. He expects consumer units to be available by Christmas of this year.»
fonte: «CES 2008: 3DRadio, Tivo for radio», 7/1/08, Tom's Hardware
Continua a haver quem pense que basta olhar para o passado para a rádio sobreviver, que a rádio se reinventará por si própria. Como?
Vale a pena citar Mark Ramsey: «the absurdity of relating the present state of the radio (yes, radio) industry to any time in its ancient history. For example, the birth of FM back in the late 60's to 70's lived in a technological environment which this chart clearly shows has completely disappeared»
«A rádio é também o espaço que mais facilmente, num contexto nacional, pode competir com redes sociais como o myspace.com na descoberta de novos talentos musicais e também é o espaço, por excelência, para a partilha de receitas com os artistas que seguem o modelo “livre de editora”. È claro que nem todas as rádios estarão preparadas para este novo modelo ou, se quisermos, vida. As rádios que nas suas emissões mais apostam na intimidade com os seus ouvintes são, porventura, as que melhor podem passar à criação de comunidades online. O sucesso está em conseguir criar redes alargadas, ou seja, chamar os seus ouvintes até esses espaços, num processo lento e de respeito para com essa relação e ao mesmo tempo diversificar para outros espaços falantes de português ou onde portugueses se encontrem, pois os espaços virtuais tais como os outros espaços precisam de diversidade para atraírem novos elementos e consolidarem as redes.»
fonte: CARDOSO, Gustavo, «A terceira vida da rádio», Editorial Obercom, s/d (2007?)
«A terceira vida da rádio foi antecipada pela chegada de uma nova tecnologia: a Internet. A Internet tal como a Rádio foi algo de um discurso similar sobre as suas capacidades libertadoras da criatividade e da comunicação humana. E em grande medida foi capaz de viver, até hoje ao nível das expectativas criadas pelo seu discurso. Embora tecnologicamente diferentes no seu âmago, as duas tecnologias de massa mais similares nas suas características de proximidade e criação de laços sociais são de facto a Internet e a Rádio. Daí que a resposta às diferentes variantes sobre “O fim da rádio” só possam ter como resposta que a “Internet não matou a rádio mas deu-lhe uma terceira vida”. Uma vida diferente das anteriores, é claro. Mas uma nova vida sem dúvida. Uma vida alicerçada no facto de a rádio ser o media que mais facilmente se adapta à Web 2.0.»
fonte: CARDOSO, Gustavo, «A terceira vida da rádio», Editorial Obercom, s/d (2007?)