Pode proteger a palavra «Pod»

«A Apple quer proibir que outras empresas usem a terminologia Pod nos seus produtos. A empresa quer proteger a marca iPod e para isso está a desencadear processos contra fabricantes que incluam o termo Pod nos seus produtos, segundo notícia o Financial Times. Designações como a TightPod, uma linha de capas para sistemas Mp3 e portáteis, e a ProfitPod, um scanner de infravermelhos utilizado em consolas, estão entre os alvos da Apple.»

fonte: Meios e Publicidade, Apple quer proteger marca Pod, Ana Cavaco, 17 de Agosto de 2006

Decisivo: o Ipod nos carros

«NOVA YORK (Reuters) - A Apple Computer anunciou na quinta-feira que havia formado parcerias com três grandes montadoras de automóveis para conectar seu popular player de música iPod a aparelhos de som automotivos, o que representa um desafio para o fragmentado setor de rádio. A Ford Motor, a General Motors e a japonesa Mazda Motor oferecerão conexão fácil com o iPod na maioria de suas marcas, permitindo que os motoristas recarreguem o aparelho no carro e o armazenem no porta-luvas, enquanto ouvem as canções. Os usuários poderão usar os controles do som de seus carros para selecionar músicas do iPod. Isso é um avanço para os motoristas que, no momento, podem ouvir música de seus iPods através de um adaptador encaixado ao toca-fitas de um carro. "Mais de 70 por cento dos modelos 2007 para o mercado dos Estados Unidos oferecerão integração com o iPod", disse Greg Joswiak, vice-presidente de marketing de produto do iPod. A GM oferecerá conexões com o iPod em todos os seus 56 modelos, o que representa milhões de automóveis e utilitários, segundo a Apple. Os acordos abrem novas portas para o iPod, player dominante no mercado, cujas vendas já ultrapassam os 58 milhões de unidades, e para a iTunes, a loja online da Apple para donwload de música em formato digital. O consumo de música em veículos continua a ser um dos baluartes do setor de rádio, ainda que muitas montadoras estejam fornecendo carros equipados com aparelhos de som compatíveis com serviços de rádio por satélite, como o XM Satellite Holdings e o Sirius Satellite Radio . Mas uma conexão fácil com o iPod poderá acelerar o uso do aparelho em automóveis, permitindo que se torne tão popular quanto entre os pedestres ou usuários de transporte coletivo. "As pessoas passam um número determinado de horas a bordo de seus carros, de modo que a competição para atrair a atenção dos motoristas sempre vai envolver desvantagem para alguém quando um concorrente avança", disse Craig Moffett, analista da Sanford Bernstein»

fonte: «Apple fecha acordos para conectar iPod a novos modelos de carro», Reuters Brasil, Quinta-feira 3 de Agosto, 2006 4:49 GMT-

Mais: «No caso da GM, prevê-se que os 56 modelos que a marca pretende lançar, em 2007, nos EUA já estejam equipados para a conexão com o famoso leitor de MP3 da Apple. Na Mazda, o acordo prevê que todos os modelos lançados pela companhia no mundo já disponham de uma conexão para o iPod. O iPod pode conectar-se aos sistemas de som dos automóveis através de um pequeno compartimento específico. Além da tradicional escuta, a conexão vai permitir carregar e descarregar músicas entre iPod e o “auto-rádio” do automóvel.»

Mais: «Apple Computer announced at its 2005 Macworld Expo on Tuesday that this year, legendary sports car maker Ferrari and four other automobile manufacturers plan to offer kits that meld its iPod music player with their car stereo systems. Mercedes-Benz USA and Volvo, the first two companies to detail their plans for the U.S. market, will offer iPod adapters for several of their models. The adapters will allow drivers to access songs stored on their iPods via their car stereo controls, including steering-wheel-mounted buttons. Alfa Romeo, Ferrari and Nissan will announce their respective iPod adapter plans later in the year, Apple said in a statement. Mercedes, Volvo and the others are following a trend started by BMW in 2004. BMW now builds several car models whose steering wheels incorporate iPod controls; it also offers a $149 iPod-stereo adapter for several of its car models. Several car stereo manufacturers have also begun offering adapters that connect iPods directly to their respective car stereo models. Alpine offers the KCA-420i adapter, which costs about $100 and can connect iPod and iPod Mini players to several Alpine-brand stereos.» Cnet News 

Kazaa legaliza-se e dá uma ajuda ao negócio digital

«Serviço P2P anuncia acordo de US$ 100 milhões com indústrias fonográfica e cinematográfica para comercializar conteúdo legal.

Em um dramático desfecho para uma batalha legal entre o software de compartilhamento P2P Kazaa e a indústria fonográfica, a Sharman Networks, desenvolvedora do aplicativo, revelou nesta quinta-feira (27/07) que fechou acordos em dois processos que sofria.

O Kazaa afirmou que não revelaria o tamanho do acordo com a Federação Internacional da indústria Fonográfica, grupo que representa a indústria de gravação, classificou a quantia como "substancial". Segundo a agência Reuters, a soma chega a 100 milhões de dólares.

Como parte do acordo, o Kazaa disse que implantaria novamente suas tecnologias de filtragem que impediram que usuários usassem seu software para compartilhar conteúdo cujos direitos autorais eram protegidos.

A Sharman e a indústria cinematográfica também disseram que trabalhariam juntas para desenvolver um modelo legal de distribuição de músicas e filmes.

O acordo põe um fim às batalhas legais nos Estados Unidos e na Austrália iniciadas por grandes gravadoras, incluindo Universal Music, Sony BMG e EMI, em uma tentativa de parar as infrações de patente dentro da rede de compartilhamento Kazaa. As ações legais foram iniciadas contra a Sharman Networks, responsável pelo software.»

fonte: IDG Now, Kazaa fecha acordo com indústria fonográfica para se legalizar, Nancy Gohring, 27 de julho de 2006 às 10h28

Um primeiro canal de TV só para telemóveis

«Está desde ontem a emitir o novo canal da RTP exclusivamente destinado a equipamentos móveis com funcionalidades 3G. Chama-se RTP Mobile e pode ser acedido através das três operadoras nacionais – Optimus, Vodafone e TMN. O RTP Mobile disponibilizará conteúdos próprios ou adaptados a este tipo de plataforma e o seu acesso implica uma subscrição mensal fixa de 7,50 euros ou, em alternativa, a adesão a um sistema pay-per-view, em que o utilizador só paga o que quiser ver, podendo aceder apenas a conteúdos específicos como, por exemplo, aos episódios das séries Gato Fedorento e Contra-Informação.»

fonte: Exame Informatica

Mais aqui

A rádio renasceu na net e no satélite?

«Internet and satellite radio have capitalized on broadcast radio's inability to give listeners what they truly seem to want - variety, voices of knowledge and authority, some sense of excitement, and the ability to hear what they want, whenever they want. Radio, as we know it, has been reborn. "The new radio formats are all about choice," says Spin magazine Executive Editor Doug Brod. "In a sense, this very choice may eventually bring about the end of the album as we know it. No longer do listeners have to buy entire albums when they can just pick and choose particular songs to download. This very efficiency is already having a tremendous impact on the art of the album-making. Artists can now release only a few songs at a time." Though its methods of delivery are changing, radio has once again become a key player, not just in shaping the way that we hear music, but in shaping the way that it is being made. If that's not a revolution, then it's certainly the seed of one.»

fonte: The Buffalo News, «The REBIRTH of RADIO», By JEFF MIERS, 7/23/2006

Indústria EUA quer senado a legislar sobre streaming

excerto da carta:

«Broadcasters are concerned with the future and viability of Internet streaming of free over-the-air radio broadcasts. Internet streaming offers listeners an innovative and convenient way of accessing radio broadcasts, and it will be a significant source of entertainment, news, and information for our listeners as we move into the digital age. We are committed to securing the future of this new and growing platform for the distribution of free, locally oriented radio.»

fonte: Radio Ink, «Rehr Writes Senators Regarding Internet Streaming Of Terrestrial Radio», 25/7/06

Uma evolução técnica no HD para melhorar o FM?

Uma alteração que «will "allow the introduction of a more efficient digital emission mask facilitating the successful introduction of HD Radio»

Mais resultados do PPM

«A report by Arbitron shows their Portable People Meter measures large listening increases during major sporting events especially those with afternoon and early evening start times. These big increases in sports radio listening were recorded during major sporting events such as World Cup Soccer, the NFL Football Draft and regular local team games»

fonte: «PPM Indicates Large Listening Increases During Major Sporting Events», radio Ink, 25/7/06

O podcasting é inimigo da rádio porque retira tempo de audição

A propósito deste texto do Radio Inside («Does podcasting cut into radio time? A new report finds the answer is yes. 38% of active podcast downloaders say they’re listening to radio less often (according to a report by Nielsen). The survey of 1,700 people also finds that more than 6% of adults — or about nine million web users — have downloaded a podcast in the past 30 days. The average time spent listening to podcasts is 44 minutes. Many stations have begun offering ad-supported podcasts but the challenge is to get folks to listen to the ads. 60% of those in the Nielsen study say they always fast forward past commercials. Women (67%) are more likely to skip ads. The other gender factor — 75% of those who described themselves as regular podcast downloaders were male.), Mark Ramsey afirma:

«Podcast listeners skip past commercials? Duh. Ever heard of TiVo? Of course they skip past commercials. But why would you have commercials on a podcast when you could have the entire podcast sponsored by a client and thus elminate the need for annoying commercials? Or use "sponsored by" messages the way public radio does. You only skip what drags on, what's annoying enough and long enough to skip. You don't skip what flashes by. Fast spots or sponsorship messages are far more trouble to skip than they are to listen through. It's HOW advertisers use podcasts - not whether thair traditional ads will be listened to - that is key. And that doesn't even begin to touch on the relevance of those ads to the listeners of the podcast. Indeed, the problem with advertising in general is a preference for tonnage over relevance - but that's another post for another time.»

O Zune - para acabar com a supremacia do iPod?

«A Microsoft confirmou que está a trabalhar numa série de gadgets para consumo de música e outras propostas de entretenimento, um dos quais deverá ser lançado ainda este ano, certamente a tempo do Natal. Chamar-se-á Zune, é um leitor de mp3 e já é naturalmente apontado como um potencial rival do iPod da Apple. A imagem que ao lado publicamos, e que desde ontem circula pela Internet, apresenta o que se supõe ser o Zune, um protótipo em design que se crê próximo do definitivo. Não sendo uma imagem "oficial", resta todavia saber se corresponderá, de facto ao aparelho. Ou se representa, até uma simples manobra de diversão.

Não será todavia fácil combater o iPod (que detém hoje 50 por cento do mercado de leitores portáteis), assim como será difícil combater o sucesso global da loja iTunes (que detém 70 por cento das vendas mundiais de música por download).

Os especialistas que já se pronunciaram na Internet afirmam que as possibilidades de sucesso do Zune dependerão da sua capacidade em permitir downloads de música e vídeo sem fios… Por enquanto sabe-se que, pelo menos numa primeira geração, o Zune não terá menu de jogos. Que deverá surgir no mercado em, pelo menos, três cores: branco, preto e castanho. E que Paul Oakenfold poderá ser um dos nomes ligados ao seu lançamento.»

fonte: Diário de Notícias, «Microsoft lança rival para i Pod este ano», 24/7/06

Mais:

Já tem um site na net!

Por que vai falhar

A Clear Channel desenvolve a sua estratégia na net

Agora com a Coca Cola...

«Coca-Cola and Clear Channel Radio have recently announced a partnership that will focus on branded venues and streaming concerts. The action begins in Dallas, where two venues - the Tab Energy Lounge and Full Throttle Garage – have opened their doors. Each location, which accommodates a small crowd, takes its name from a high-energy drink from Coca-Cola. Dallas area Clear Channel Radio stations will offer giveaways to various mini-concerts, and the action will also be streamed on station websites. Similar rollouts are expected in other cities across the United States»

fonte: Digital music News. Coca-Cola, Clear Channel Radio Partner on Streaming Concerts, 25/7/06

As potencialidades da rádio na net

«IF RADIO WANTS LISTENERS, IT may find them on a sister medium. According to a new research report released by CreditSuisse (CS), radio Web sites can attract larger online audiences. "We view the Internet as the primary 'new' distribution platform that radio operators could utilize to attract substantial incremental listeners," says CS analyst Michael Klim. Between June 2005 and June 2006, 12 leading radio Web sites posted total unique audience growth of 33.5 percent, says Klim. In June 2006, an average site visit lasted about 13 minutes--a four-minute increase over the previous year. CS also noted that the online audience tends to be both young and male: 65.5 percent falls between the ages of 18 and 49, and 57.9 percent are men.»

fonte: «Radio Gains Listeners With Web Presence», by Erik Sass, Thursday, Jul 20, 2006 8:41 AM ET

A guerra Arbitron-Media Audit (pela medição electrónica)

«Media Audit has released the results of what they’re calling "landmark" study of 1,000 adults in which they gave consumers a choice: cellphone or pager. Media Audit says consumers would be far more likely to participate in a research study using a cell phone rather than a pager-like device. Not surprisingly, Arbitron disagrees with Media Audit’s findings.

“This is a landmark study," said Bob Jordan, president of The Media Audit. "The research shows adults are 3.5 times more likely to agree to participate in a panel study using a cell phone (66%) versus 18% who would agree to carry a pager. These findings coincide with common sense and put a dimension to what most people already believe. The cell phone is an integral part of people's lives today. The less disruptive the monitoring device, the more inclined people are to cooperate. Greater cooperation leads to more reliable and accurate research. Of the monitoring devices that are being used today, cell phones are the least intrusive to our life styles. This is why we say the cell phone is the simple, common sense solution for media measurement today and for tomorrow."

Arbitron VP/Communications Thom Mocarsky responded, saying “landmark” is “an awfully big word to describe a telephone survey that asked a single question among only 1,000 people. That's exactly half the size of the number of people who have been carrying PPMs in Houston for the past year.”

Mocarsky continued, “Arbitron never describes the PPM as a ‘pager’ to consumers. We call it a ‘Personal Meter.’” And, he added, “Arbitron has shown in real field trials in a real radio market that people really do carry the PPM.”

Mocarsky concluded, “Never forget that the PPM system measures compliance every day. We know when and for how long people participate. We are way past ‘if you were to agree.’"»

fonte: «Arbitron Disputes Media Audit Study», radio Ink, 21/7/07

A aposta da Clear Channel na revolução digital

«

Clear Channel, which has more than 300 stations broadcasting digitally, is busily developing niche formats — a package of everything from audio cues to programming and playlists — that stations can use to create extra HD channels. The 80 already devised, with 50 more planned, include The Pride (for gay listeners), Workout (for exercisers) and Kisspanic (Spanish language Top 40). All also are available for purchase by radio companies.

Some consumer advocates say that's the wrong approach. HD Radio is becoming "a mirror image of what Sirius and XM have done," says Michael Bracy, policy director for the Future of Music Coalition. "There's no shortage of national platforms. The way to compete is to be live (as opposed to pre-recorded) and local."

Though he sees profit in the long term, Hogan expects to lose money on HD until about 2009. It costs a station about $100,000 to add the technology, and stations in the Alliance have agreed to keep the new channels ad-free until 2007.

Hogan's also excited about developing digital profit potential beyond radio. Clear Channel's 1,145 websites attract about 8 million unique visitors each month. Some provide videos of live performances, interviews with emerging artists and podcasts. In January, most Clear Channel Radio sites began offering on-demand viewings of music videos from Universal, Warner Music, and EMI.

The company also provides sports and music programming to cellphones. And it plans a news, traffic and weather service.

While some of the online and cellular ventures make money, Hogan still considers them investments in his plan to make the radio business cool again.»

fonte: USA TODAY, CEO Hogan may be hero to Clear Channel Radio, 19/7/06

Podcasts a crescer

«6,6 por cento dos americanos decarregaram recentemente um podcast e 4,4 por cento um videocast, revelam os mais recentes números da Nielsen»

fonte: Pontomedia

Um novo blogue para a revolução audio

Chama-se «The Infinite Dial» e destina-se a «Constructive Dialogue On The Future Of Audio Entertainment»

Uma rede nacional de Wimax?

«CHICAGO -- News Corp.'s zealous embrace of interactivity soon will reach way beyond the runaway success of the social networking Web site MySpace when its majority-owned DirecTV decides on a path and partners for creating a national WiMax network.

Approval is imminent for the project that could take at least two years and $2 billion, providing News Corp. and DirecTV a valuable wireless interactive broadband loop with consumers to directly sell content, advertising, goods and services. WiMax is a wireless a broadband technology often referred to as "WiFi on steroids" with a much wider 30-mile range than the more limited access offered by WiFi services. WiMax, which is short for World Interoperability for Microwave Access, also promises to provide more security and speed than traditional wireless connections.»

fonte: «News Corp., DirecTV take broadband to the Max», Hollywood ReporterJuly 18, 2006

 

News Corp., DirecTV take broadband to the Max

GB insiste no DAB

A GB é um caso único, a nível mundial, na aposta no DAB.

A tecnologia não pegou nos EUA e na Europa Continental é olhada com grande desconfiança. O que é que faz a GB? Indiferente às dúvidas e alternativas, avança para impor esta tecnologia como dominante.

Nos próximos três anos, diz a Ofcom, haverá mais uma rede nacional e vários frequências locais.

Um conversor HD para os carros

«iBiquity director of broadcast marketing Don Kelly reported that there will be an HD Radio car converter on the market by Thanksgiving for standard analog radios. Though not digital, he said the converters will also be available for home radios. He also said there will be a transportable unit with a car kit on the market by later this summer»

fonte: HD Radio Update From Conclave, BRMonitor, July 14, 2006, By Mike Boyle

comentário: «So in other words, we have a product called "HD Radio" where the very name of the product implies superior audio quality. And yet we sell an adapter that is designed to broadcast that digital radio on the analog radios in every car - to subtract the "HD" from HD Radio (and before you draw an analogy to satellite radio, the term "satellite" does not imply "high definition" the way "HD" does). While it is not wrong that all these channels should be available on conventional radios, it does yet again raise the spectre of a central marketing and communication issue: "HD Radio" is a bad and confusing label that promises something the audience does not want and does not even understand. Forgive me for asking this question so bluntly, but is there anyone in the HD radio daisy chain of decision-makers who is thinking through a product strategy, a consumer strategy, or a marketing strategy? Or is it just "damn the torpedoes, full speed ahead"?» (http://www.hear2.com/2006/07/hd_radio_dumps_.html)

LAD com FM?

Alguém me pode explicar o que é que isto significa (ou o que é que, tecnicamente, isto quer dizer - que eu não percebi)?

«Gadgets which transmit MP3 players' output so they can be heard on FM radios may become legal in the UK. Communications regulator Ofcom is holding a public consultation over the issue until September. Using iTrips and other "low-power FM transmitters" is banned in Europe as their low-power transmissions can, in theory, interfere with legal stations. The devices and other similar MP3 player accessories are popular abroad and widely available online. The Wireless Telegraphy Act of 1949 forbids the use of radio equipment without a licence or an exemption. But the gadgets are now expected to become legal to use - without a licence - by 2007»