A TVI e a mobile TV

«A TVI só avança para a Mobile Tv 'quando encontrar um modelo de negócio que seja vantajoso', afirmou ao Jornal de Negócios José Louro, responsável pela área Multimédia da estação da Media Capital, numa altura em que a RTP já arrancou com o RTP Mobile e a SIC anunciou que vai avançar até ao final do ano. (...) admitem que ainda não conseguiram chegar a acordo com as operadores de telecomunicações - TMN, Vodafone e Optimus - acerca dos valores a pagar pelos conteúdos que a estação pode fornecer. (...) 'Não gostaríamos de entrar agora num negócio com valores muito baixos porque, daqui a seis meses, o mercado pode crescer em tal ordem que esses valores se tornam completamente ridículos. (...) Em Portugal é difícil avaliar este mercado. O serviço é recente e faltam dados que permitam quantificar o numero de utilizadores de serviços 3G ou 3,5G (...) e as próprias televisões avançam para os modelos de negócio sem números concretos, como já admitiram a RTP e a SIC»

fonte: »Modelo de Negócio do Mobile TV ainda não atrai a TVI», Jornal de Negocios, 24/8/06, Catarina Carneiro de Brito (pag 39)

«Rádio é o único meio com menos investimento publicitário até Julho»

Isto significa o quê?

Coincidência?

Um excerto:

«A rádio foi o único dos cinco meios a registar uma queda do investimento publicitário nos primeiros sete meses deste ano, comparativamente ao mesmo período do ano passado, revelam os dados ontem divulgados pela MediaMonitor. Todos os outros meios aumentaram a sua captação de investimento, com a televisão – que já recebe a fatia de leão dos gastos do sector – a registar a maior subida. Os ‘outdoors’ também registam um crescimento, enquanto a imprensa se ficou por um aumento muito ligeiro. O cinema, que capta valores irrisórios quando comparados com os dos restantes meios em análise, consegue também uma pequena subida. No total, o investimento em publicidade aumentou 11% de Janeiro a Julho, em relação ao mesmo período de 2005, embora estejamos a falar de preços de tabela, que servem de referência para o mercado, mas estão muito acima dos valores reais praticados, uma vez que a aplicação de descontos é habitual nos media»

fonte: Diário Económico, Carla Castro, 2006-08-24, «Rádio é o único meio com menos investimento publicitário até Julho»

Cenários sobre o futuro da rádio

feitos pelo «guru» norte-americano em marketing, Seth Godin:

«I see three or four alternative futures and they depend on some technology and marketing bets.

Scenario A: Everyone has Wi-Fi or WiMAX in their car. Once that happens, we're not talking about 200 XM radio stations, we're talking about 2 million, and all bets are off.

Scenario B: The aftermarket people get very focused on putting hard drives and iPod docks in cars. If that happens, again, radio is in trouble, because people are gonna bring their own pre- recorded content with them.

Scenario C: We end up in the satellite world, they figure out how to get a little bit more content through those pipes and we end up with 300 or 400 channels in the car. I had XM radio for a year to check it out. What's interesting is it doesn't matter how many stations there are, sooner or later you end up with four. And so the thing is, what do you have to do to be one of the four, and how do you live in a world where you've got hundreds of competitors a click away, but if you spend all your time not offending anybody, you'll never get anybody.

Scenario D: A hybrid of what we've got now: Traditional analog radio combined with HD combined with satellite. This scenario will, I think, not make anybody particularly happy, because the advertisers are going to be faced with an increasingly splintered audience that's hard to address, and as a result, it will be hard for that local car dealership or that politician to do a sensible radio buy»

fonte: «Seth Godin on Radio's Future», Hear2.com, por Mark Ramsey, 23/8/06

Um receptor que recebe HD e satélite

A convergência chegou ao mundo da rádio:

«I-Sonic entertainment system, the first product to include an HD Radio tuner, a DVD/CD player and XM Satellite Radio receiver in a single unit. The system sells for $599 in the U.S. and $719 in Canada. The I-Sonic is a small unit -- measuring only 14.5" x 9.75" x 4.75" -- for use anywhere in the home or office. The single disc DVD/CD player also plays MP3s, as well as many other formats, and the unit has two sets of auxiliary inputs to allow the hook up of any stereo audio device. The I-Sonic also features a headphone jack, 30 radio presets and a wireless remote control»

fonte: FMQB, Polk Ships Combined HD Radio/XM Satellite System, August 21, 2006

 

8 milhões de iPods no terceiro trimestre

«The company said Wednesday that it sold 8.1 million iPods in the third quarter, while analysts were expecting about 8 million. (...) Apple's share of the digital audio player market is stronger than ever, according to NPD Group, which says Apple's May market share was 76.9%. At the end of 2005, Apple's share was 72.7%.»

fonte: Forbes.com, «Apple's Profit Soars On iPod Sales», Rachel Rosmarin, 07.19.06, 6:45 PM ET

Jovens querem rádios FM nos iPods

Um estudo (EUA...) diz que o extra mais desejado pelos jovens num LDA (como um iPod) é um rádio FM. O estudo: http://www.ipsos-na.com/news/client/act_dsp_pdf.cfm?name=mr060629-1tb3.pdf&id=3124

Um excerto: «Even more than video content, however, radio listening is one of the most desired additional uses for portable MP3 players. Nearly half (46%) of teens and college-aged downloaders are interested in portable FM radio and 39% express interest being able to access satellite radio on their portable device. Older American downloaders are also interested in using their MP3 players to listen to radio broadcasts, with roughly one-third of 25 to 54 year old downloaders interested in FM and Satellite Radio capabilities (37% and 32%, respectively)»

Nem todos acreditam: «But FM radios?  For teens?  If only the radio industry could convince the visionaries at Apple that their device would be enhanced with a built-in FM radio.  Last year, we conducted 18-34 focus groups for Arbitron, and discovered that many of these younger consumers think of radios as being tethered in cars or on nightstands.That's right - they don't perceive radio as a take-anywhere medium.  That's what iPods are all about.  Imagine a combo iPod and FM radio - that's made by Apple.  That's a future we can get excited about.» (JacobsMedia)

lembra Mark Ramsey: «such gadgets are indeed on the market [LDA que incorporam rádio, por exemplo]. But they aren't manufactured by Apple and they don't have 75% of the mp3 player market, the way the iPod does.The simplicity and elegance of the iPod - in conjunction with its functionality, Apple cred, and stylish design - are the key things it has going for it. It does what it does very well. It is not a swiss army knife»

 

Mais sobre o impacto dos carros com iPod

Para a industria do rádio via satélite nos EUA e Canadá:

«In a potentially devastating blow for satellite radio operators, drivers will be able to plug iPods directly into the stereo systems of a majority of 2007 models of Ford, GM and Mazda vehicles in the United States. Satellite radio operators XM and Sirius have developed their subscription businesses largely through people who buy cars with factory-installed equipment. Carl Bayard, an analyst at Desjardins Securities in Toronto who tracks the satellite radio business, called the development of "seamless" integration of the popular portable iPod device and car stereos "a major negative blow for the entire satellite radio industry." In February, Mr. Bayard highlighted the iPod as the "most worrisome" substitute to satellite radio because, he says, "it offers users better control over music selection."»

E o contra-ataque:

«In an attempt to adapt to the iPod world, the satellite radio services are building MP3 music players into their receiver equipment, and have begun to avoid the hardware altogether by selling their unique sports, talk and music packages to cellphone and cable operators. XM Canada, for example, recently forged a deal with Telus Corp. Still, Mr. Bayard told clients he sees "no upside" for the parent company's stock, "given the overwhelmingly negative recent news flowing from the U.S."»

Fonte: «Will iPod kill satellite radio?», National Post, Barbara Shecter, August 05, 2006

A resposta de Mark Ramsey: «(...) Besides, much of the most popular programming on satellite is non-music programming - and some of it is exclusive to satellite. And little to none of this will be available on even the most packed-full iPod. (...) So will easy and attractive hook-ups for iPods affect radio and satellite radio? Absolutely. But it won't kill either. It will, howevever, be another speed-bump out of the starting gate for HD. And another nail in the coffin for CD's».

O formato «Jack» imita o iPod? (programar como um...)

«Mp3 files, iPods, Satellite Radio, SmartPhones, PDAs, and other technology is forcing commercial Radio to take a long, hard look at what it has become and how it can stay relevant. If a station pops up in your city named “JACK” or “DOUG” or any other number of names don’t be surprised. This past October 7, 2004, the former KFME-FM (105.1) in Kansas City became JACK-FM. Their slogan? “Playing What We Want”. The Susquehanna owned radio station has taken a cue from the changing challenges of what listeners really want: a library of music that offers real variety and an irreverant but fun attitude. That’s what you get from JACK. (...) The JACK stations are using the iPod “shuffle” metaphor. In other words: don’t expect the same 150 songs over and over again (...)» (fonte: Corey Deitz, (”Maybe Commercial Radio Didn’t Know JACK All These Years“, 20/7/05)

«ll it "whatever" radio, because the programming philosophy is to play hits from the 1970s, '80s and "whatever we feel like." It's part of the latest wave to hit broadcasting in the era of the iPod.  (...) "Take that and contrast it with the amazing success of the iPod. A lot of folks, myself included, have a diverse selection of music on the iPod and put it on shuffle." Put that format on radio and you have a new phenomenon. (...) The variety format is seen, in part, as a way to appeal to listeners used to loading their own iPods with music from different genres or to keep the loyalties of those thinking about switching to satellite. More than that, it's a mea culpa to music lovers who started tuning out as their favorite stations shrank their playlists in the 1990s, playing the same old songs hour after hour. The stations tell listeners "we play what we want" or "we play anything." But they're really carefully crafted to keep advertisers happy, observers say. Song choices target a lucrative but musically hard-to-define demographic, 25- to 54-year-olds who want to hear new music but not rap and bubblegum pop and who declare themselves too young to listen to the oldies (...)» («Random format comes to radio Stations try varied approach to please iPod generation«, San Francisco Chronicle, 31/05/05)

«A empresa Paragon Medias Strategies estudou o impacto do formato JACK nos ouvintes de seis mercados norte-americanos (Denver, Dallas ou Kansas City, entre outros três).
Foram analisadas 12 rádios que aderiram a esse formato e estas são algumas das conclusões:
- 63 % têm entre 25-44 anos;
- mas os 35-44 prevalecem (36%) sobre os 25-34 (27%)
- comparando com outros formatos, a sua fatia de 25-44 é a mais elevada;
- 54% são homens e 46 mulheres
- 8% são ouvintes com idades entre 18 e 24 anos;
- 45-54 anos: 20 por cento;
Conclusões aqui: http://www.paragonmediastrategies.com/rfax/111.pdf»

Mais aqui

A minha rádio é o iPod; a rádio é o iPod de todos...

Interessante reflexão de Mark Ramsey sobre os méritos do iPod (que permite a personalização total) versus a rádio que é a soma de muitos gostos médios:

«That’s the attraction to the iPod. The very filling of it turns it into myPod, not yourPod. And when ourPods are different from theirPods, what does it mean to be “average”?»

O futuro é já aqui

Um condomínio nos EUA que oferece, como equipamento-base, rádio via satélite (isto é importante porque mostra que esta rádio se está a implantar):

«Alchemy Properties has become the first real estate developer in the state to install SIRIUS satellite radios into a multifamily complex -- the 47-unit Lookout Hill Condominium in Brooklyn.

In order to complete the project, Alchemy partnered with Applied Media Technologies Corp., the exclusive business service provider of SIRIUS. Residents of the complex, located on State Street in Brooklyn Heights, will not be charged for their first year of service»

via Hear2)

A capacidade de penetração do iPod nos ouvintes de rádio

Trata-se de um estudo que inquiriu apenas ouvintes de rádio do formato AAA (“Adult Album Alternative”), mas os resultados são elucidativos:

«- Ownership of a portable MP3 player (iPod or other brand) has jumped from 13% to 48% in two years.
- Listening to an iPod/MP3 player as the primary music choice is up over 400% in two years.
- IPod/MP3 users (48% of total) and Downloaders (33% of total) spend far less time listening to music on FM radio than the total.
- iPod/MP3 Users and Downloaders are more likely to buy CDs than the total.
- CDs purchases as the primary way to obtain music has decreased significantly.
- Satellite listenership has grown 166% in two years but total audience still pales compared to audiences of other music choices like FM, internet, iPods, etc.»

O estudo está aqui.

Podcast e rádio - a pergunta que ainda se faz

«will folks listen to the podcast AND the station or the podcast INSTEAD OF the station?»

Mark Ramsey dá a resposta:

«Good question. And the answer is... It depends.

If the podcast is FREE and your show is LONG (e.g., a few hours long) and DAILY (or so)...

If you podcast highlights or bits or interviews of your show as online bonuses or delay the podcast for a reasonable time, I believe this will ADD to your on-air audience, i.e., "I can listen to the podcast, but to hear the REST of the content I need to listen to the station." If you podcast your entire show online on the same day it runs live, I believe you will SUBTRACT from your audience, i.e., "I can listen to the podcast, I don't need to listen to the station." And for those who don't already listen to the station, they may be reluctant to sample such a large slice of your show's pie. Tidbits, that's what they need.

If the podcast is FREE and your content is SHORT, ALWAYS REPEATING and UPDATING (e.g., newscasts)...

If you podcast the entire newscast you have the ability to sell other elements of your station. Meanwhile the news always changes and is stale as soon as the mp3 player leaves its computer. Thus you will ADD to your on-air audience.

If the podcast is FREE and your show is SHORT (e.g., a public radio show) and WEEKLY (or so)...

If you podcast the whole show you will certainly substitute the online audience for an iPod one. That's because finding one half-hour or one hour during an entire broadcast week is infinitely harder than synching your iPod to your computer on a daily basis. The more your station is about programs than about audiences, the worse off you are in podcasting those programs in their entirety in near-real time (assuming your goal is to increase listenership to the station). In the Public Radio world, for example, many of the weekly programs are podcast in their entirety. As much as I appreciate this, it absolutely reduces the listening for many would-be listeners.

Yet what is not podcast (so far as I know) is a daily sampling of Morning Edition or ATC or Fresh Air - just a sample, not the whole show. And this type of podcasting would absolutely send more listeners to their radio stations because of what's NOT on the podcast and what IS on the radio on a regular, daily basis.

This is what we mean by the term "tease." But tease with substance.

There are lots of other cases and scenarios. But they have to do with combinations of TIME, CURRENCY, BREVITY, PROGRAM POPULARITY, COST, and SCHEDULING.»

Portugueses passam muito tempo na net

Um estudo da Comscore World Metrix diz que os portugueses são, a nível mundial, os nonos que mais tempo passam na net (via Expresso/Economia/19-08-06):

Top 15 Countries by Average Monthly Hours Online per Unique Visitor Among Visitors Age 15+*March 2006  Total Worldwide – All Locations Source: comScore World Metrix
	Avg. Hours per Visitor March-06
Worldwide	31.3
Israel	57.5
Finland	49.3
South Korea	47.2
Netherlands	43.5
Taiwan	43.2
Sweden	41.4
Brazil	41.2
Hong Kong	41.2
Portugal	39.8
Canada	38.4
Germany	37.2
Denmark	36.8
France	36.8
Norway	35.4
Venezuela	35.3

 

 

 

 

 

 

 

 

 

 

 

 

* Excludes traffic from public computers such as internet cafes

or access from mobile phones or PDAs.

 

A Apple também estuda sistema para ouvir no carro

«Listening to an iPod over a car stereo may be easier in the future, judging by an invention Apple Computer is trying to patent. Apple's patent application (No. 20050286481), which the U.S. Patent and Trademark Office made public recently, describes "a method, apparatus, and system" that wirelessly plays iPod audio files over an FM radio receiver, such as a car radio. The invention, described as a "method for data transmission utilizing a portable multimedia device," also taps an FM radio technology known as the Radio Data System (RDS) to wirelessly transmit data, such as artist and song title, to a receiver. Several gadget blogs have speculated that Apple will build the technology into future versions of the iPod, putting pressure on companies that sell iPod add-ons that deliver similar capabilities, such as the popular iTrip from Griffin Technologies (...)»

fonte: «iPod to get built-in iTrip?», By Alorie Gilbert, CNET News.com, January 10, 2006, 3:54 PM PST

Um software que grava da net e faz ficheiros de mp3

«RadioTracker operates under to allow users to stream practically any Internet radio station and automatically grab the music and write it to mp3 files for your iPod or any other digital player.

RadioTracker “rips” the music as it “listens” to the stations you choose either by: Genre, Favorites, or your “Wishlist”.

Finalized cuts are placed in separate folders by genre, artist, station if you choose or all in your main music directory.

RadioTracker has a built-in database of over 13,000 Internet radio stations (updatable) you can select from. You create your own Favorites list from the stations you’d like the software to rip from.» (Corey Deitz)

O software aqui (a pagar...)

Usar o iPod no carro (via FM)

«Devices that play music held on iPods over FM radios are set to become legal in the UK, as a law that bans such devices is about to be overturned. Communications regulator Ofcom has announced that it wishes to lift Britain's ban on the use of such devices.

By "such devices", we are referring to gadgets such as Griffin Technology's iTrip, which allows users to listen to digital music in cars or around the home. They are very popular in the US and Europe, but are illegal in the UK. They work by allowing car radios or household stereos to tune in to iPod signals and play music, and were outlawed because it was feared that they would interfere with commercial radio, despite the fact that their range is only a few metres. Even once the ban was in place, thousands of people continued to use their iTrip or Belkin's TuneCast wireless transmitter to listen to their music whilst out and about.»

Fonte: Techspot, «iPod radio transmitters to become legal in the UK», By Derek Sooman, TechSpot.com, Published: July 16, 2006, 5:27 AM EST

Mais:

«Under current legislation it is legal to sell the devices in the UK, but they cannot be used without a radio broadcasting licence.Ofcom said in a statement: "Low-power FM radio transmitters for MP3 players are currently unauthorised for use in the UK and Europe because of the potential to cause interference to broadcast services."Ofcom is responding to growing consumer demand for the use of these devices and has led negotiations in Europe to develop a harmonised approach to their use by late autumn 2006."The communications watchdog was criticised earlier this year by Kensington, which makes accessories for Apple's iPod music player, for dragging its heels in approving the devices» (fonte: http://www.vnunet.com/vnunet/news/2160423/ofcom-legalise-low-power-fm).

sobre o iTrip: http://www.griffintechnology.com/products/itrip/

sobre o TuneCast (Belkin): http://catalog.belkin.com/IWCatProductPage.process?Merchant_Id=1&Section_Id=&pcount=&Product_Id=140984

Sobre o Sonnet (da Podfreq): http://www.podfreq.com/ipod/index.html

Sobre os aparelhos da Clear FM (nomeadamente o Pico): http://us.kensington.com/html/6402.html

Sobre o Airplay da XtremeMac: http://news.com.com/Device+brings+your+iPod+music+to+any+radio/2100-1041_3-5533310.html?tag=nl

Sobre o novo iCast: http://www.digitalmusicnews.com/#082306istuff

Já agora: «In the United States, FM transmission technology is legal, though satellite radio companies have run into trouble with several products. The Federal Communications Commission is now examining various devices that apparently pose interference threats to terrestrial stations»

(EUA) Canais de música nos telemóveis

«Alltel Wireless announced Thursday that it had inked a deal with XM Satellite Radio to make some of the radio company's music channels available to its customers. Using software developed by mobile media content provider MobiTV, Alltel subscribers will be able to listen to streaming content from 20 of XM's more popular channels--among them are '80s music, indie rock, country and Latin pop.

The service will cost Alltel subscribers $7.99 per month; a subscription to XM's regular satellite radio service is not required. This is not Alltel's first move toward making its service more media-rich. Recently, the wireless provider entered an agreement with podcasting site Melodeo to make podcasts searchable and streamable via Alltel's Axcess media platform.»

fonte: C.Net.news.com, «Alltel launches satellite radio service with XM», By Caroline McCarthy
Staff writer, CNET News.com, Published: August 10, 2006, 7:48 AM PDT

mais sobre os telemóveis e os canais de rádio:

«Today, we can get our Radio via satellite, the Internet, through cable, even in our PDAs and cell phones. Oh yeah and even through those old "AM/FM Radio things".So, where is all this going? My gut tells me your cell phone is vehicle of natural portability - and the heir to the transistor radio which revolutionized Radio’s portability in the 1960’s. The convergence of wireless technology, content and size make the cell phone the perfect host for taking your favorite sounds to the beach, a doctor’s waiting room or the park near your home. Many higher-end cell phones have already incorporated the ability to receive FM signals. This ability will only continue to increase as new generations of lower-end phones become even less expensive to manufacture and providers strive to offer more options to new users.» (Corey Deitz)

XM engana ouvintes e põe publicidade nos canais musicais

«on XM's Music Channels There is Still Controversy:
Some XM subscribers have been hearing commercials on some music channels despite what they thought they were promised - and they don't know why. This explains it:
Anger and Confusion Over XM Satellite Radio's Commercial-Free Music Policy

Am I Crazy or Didn't XM Promises Commercial-Free Music?
No, you're not nuts. As a matter of fact, on February 4, 2004 that's exactly what XM stated. Have a look at this article:
XM Satellite Radio Drops Commercials On All Music Streams »

fonte: http://radio.about.com/b/a/257731.htm?nl=1

Publicidade do Google na XM (nos canais sem música)

«Google and XM Satellite Radio are teaming up for a new advertising venture which will take the concept of Google's contextual "AdWords" and expand it into radio advertising. Google says these commercials will be placed on XM’s non-music channels. Google advertisers will have an automated way to reach XM’s millions of subscribers and in return, XM will have access to Google’s large and small advertisers to offer targeted messages to their subscribers. (...) Google AdWords’ customers will be able to place terrestrial and satellite radio commercials. The methodology for this automated ad placement will be done through the dMarc platform which was acquired by Google in January 2006. The dMarc technology simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns on terrestrial radio, and now on XM Satellite Radio.

For XM, Google's technology automatically schedules and inserts advertising across XM’s non-music commercial channels, helping to increase revenue with new advertisers, while decreasing the costs previously associated with processing advertisements.(...)»

fonte: »Google Will Provide Commercials to XM Satellite Radio's Non-Music Channels», Corey Deitz, 07/08/06

Um telejornal transmitido em simultaneo na net

«CBS will become the first network to offer a live simulcast of its evening news broadcast on the Internet, the network announced Thursday.

Live simulcasts of the CBS Evening News with Katie Couric will begin on CBSNews.com on Tuesday, Sept. 5.

"This is a groundbreaking development in making the program available to the largest possible audience," said Sean McManus, President, CBS News and Sports. "For people who can’t be in front of their televisions when the CBS Evening News is on, they can now watch the program live on their computers."

CBS is also making the CBS Evening News available as an on-demand program accessible after the simulcast, and will continue to let viewers build their own broadcast online by choosing individual reports from each program. The live simulcast and on-demand versions of the broadcast are advertiser-supported and will be available for free.

"Technology has become an integral part of everyday life for most people, and it’s dramatically changed the way they consume news, so this is a fantastic development," said Katie Couric, anchor and managing editor of the broadcast. Viewers will have access to "great reporting by all the CBS Evening News correspondents, literally, anytime they want," Couric said. "It’s another example of how we intend to use our website to complement our broadcast – and, most importantly, to benefit our viewers," Couric said.

The network also announced a number of other new broadcast features that will be available online and on other platforms, including:

"Couric & Company" – a blog exploring the day's news through links to exclusive, free video, and contributions from CBS News correspondents around the world.

"Eye to Eye" – a daily, on-demand web-exclusive feature hosted by Couric offering extended interviews with top newsmakers. The segment will be posted on CBSNews.com by mid-afternoon and will be available for audio and video podcast and on iTunes.

"CBS News First Look with Katie Couric" - a web-exclusive rundown, available early each weekday afternoon, of the stories being considered for coverage on that night's broadcast.

"Katie Couric’s Notebook" – a one-minute look at top story or issue by Couric, available as an audio and video podcast and on iTunes.

"As we learned from our simulcast of March Madness on Demand, there is a huge appetite for real time content on the Internet," said Larry Kramer, President, CBS Digital Media. "Viewers increasingly want access to programming when it’s fresh, and the Internet allows us to bring our content to them wherever they are and whenever that content is broadcast." »

fonte: Showbuzz, «CBS To Air Evening News Live On Web». NEW YORK, Aug. 17, 2006