4.1 No carro

Audiência da rádio no carro continua a subir (EUA)

«The majority of radio listening throughout the week takes place out-of-home except in the evenings.  (...) : At-home and in-car lead in mornings, at-work dominates in middays, in-car takes over in afternoons and at-home wins again in the evenings. Between 2002 and 2006, in-car listening rose throughout each daypart and on weekends, primarily at the expense of at-work tune-in. Over those four years, in-car’s share of listening was up 2% overall, 3% in mornings, 6% in middays, 5% in afternoons and 4% in evenings, while at-work was down in each daypart at least 2% and as much as 8%. These figures reflect the reality of American workers’ gradually longer commutes and increasingly mobile lifestyles.»

fonte: Radio Today 2007, Arbitron, pag 96

A próxima grande batalha da rádio é pelo carro

«'New Cars  have iPod jacks. That will greatly impact in-car listening. No matter how few commercials a radio station run, iPods run fewer,' Cooke [Holland Cooke, news/talk specialist with McVay Media]. (...) Not an easy chore since satellite, Internet, Wifi, and iPod and their ilk are expected to make the battle for sahres in of in-car listening uncomfortably close for 2017 and beyond, experts said».

fonte: «Radio in 2017 explored», RADIO World, 5/12/07, Randy j. Stine. pag 10

O monopolio da rádio no carro está ameaçado

«Among the different listening locations, car radio listening seems to be the last bastion against the Time Spent Listening (TSL) onslaught new media poses.  But how certain can we be that radio will maintain its in-car primacy? When asked whether they listened to radio more or less than they did 1 to 3 years ago, Respondents to Paragon Media Strategies’ Youth Radio Survey had a negative Net 3% momentum (More minus Less).  The negative trend is most pronounced at Home and Work: down a net of 9% each.  Graph 1  That makes sense given the intrusion iPods, streaming, and CDs pose in those locations. Only in the privacy of the car does radio post a net increase of 11%.  But before we break out the champaign, let’s look which mediums 14 to 24 year olds listen to most while in their cars.   Graph 2  While radio enjoys a plurality over other mediums people listen to most in their cars at 48%, CDs (27%) and the iPods (19%) compete for the primary in-car audio medium. During Paragon’s focus groups last year, we heard many respondents naturally referring to iPods as what they go to first while in their car.  This trend may accelerate with more common use of iPod car adapters.  Therefore, the advantage radio has had for people in their cars may not be as safe as once thought.  14-24 year olds think of consumer-generated new media as much as or more as they think of radio when deciding what to listen to in their cars.»

fonte: Car Radio Listening: The Last Bastion Against TSL Erosion? Paragon Media Strategies 29/11/07

Internet nos carros; o futuro está aí... (2010)

«When Audi showed off the Cross Cabriolet Quattro concept car at the Los Angeles Motor Show, one of the key features was a prototype of streaming internet radio direct to the car. It's a glimpse into a future that's not too far away - a future that could come sooner than you think Prototypes are one thing, but when will such a system see the light of day? The answer is 2010, according to the Center For Automotive Research (CAR). CAR conducted supplier interviews that indicate 2010 - which is just over 2 years away - to be when customized and/or on-demand content will be streamed to vehicles»

O consumo de rádio ainda se faz (mais) em casa? (EUA)

«(...) Este hiato entre a percepção e o comportamento dos ouvintes, diz Kurtzman, "começa como a percepção de o grosso do consumo de rádio ocorre no carro, um local onde as pessoas têm um acesso muito fácil ao botão de mudança de estações", afirma. De facto, segundo a análise realizada, quando questionados sobre o local onde consideravam que ocorria o consumo de rádio, 53% elegeu o carro, seguido do trabalho (31%), casa (19%) e outros locais (7%). Os dados do PPM contrariam esta análise, pelo menos no que ao mercado norte-americano diz respeito, surgindo o consumo em casa, com 39% na liderança, seguido do carro com 35%.

"O consumo de rádio no carro não é tão dominante como as pessoas o percepcionam", sintetiza o vice-presidente da Coleman. É junto dos jovens que o abandono da emissão quando surgem os anúncios é maior, mas mesmo no cenário menos positivo, um volume de 80,6% deste target mantém-se, "o que é um número bem melhor do que a maioria pensaria".»

fonte: «NAB: Onde estão as audiências de rádio durante a publicidade?», 7/11/07 Meios & Publicidade,

Ainda não é o futuro, mas eis como é possível ouvir rádio no carro (via internet)

No futuro será bem mais fácil, quando os auto-rádios derem lugar a consolas multimédia.

Mas esta solução da Ford já é prática e barata (via bluetooth e telemóvel):

(clicar duas vezes se necessário)

(via Mark Ramsey, que avisa: This process will get dramatically easier and more widespread within the next 24 months, regardless of the development of WiMax (and that's another post, coming soon).

74% dos americanos ouvem rádio no carro

«A nationwide poll by American Media Services finds 63% of American adults listen to the radio one or more times a day. The car also remains king — with 74% of Americans saying they turn on the radio when they get into their car. Only 11% say they listen to satellite radio. What would get people to listen to more radio? The poll says more music and fewer commercials.»

fonte: «Despite naysayers, radio remains pretty popular», Inside Radio, 20/9/07

A concorrência (competição) com a rádio vai ser cada vez mais forte

«"Radio is going to face an increasingly broad competitive environment," says iBiquity CEO Bob Struble. "The days of radio having a monopoly position in the dashboard and at the beach are gone forever. Competition is only going to get more pronounced. It will continue and accelerate – that’s reality." points to new uses for mobile phones, broadband, WiFi and WiMax, plus ultra-mobile PCs that will blend the cell phone with the laptop.» fonte: SAXE, Frank, "Looking towards radio's long-term future", Inside Radio, NAB Radio Show, Setembro 07, pag 7

iPods e outros gadgets são perigosos para a condução?

Nos EUA há quem pense que sim:

«Lawmakers in a dozen states are trying to ban drivers from using video games, computers and fax machines in cars in a new wave of driver-distraction legislation. Since January, states including Texas, New York and Arizona have considered bills that would limit the use of car electronics that go far beyond cellphones, according to the National Conference of State Legislatures. Most bills would require violators to pay fines ranging from $50 to $600. So far, only one of this year's proposals has been enacted — in Tennessee. States also are trying to track how much of a threat electronic gadgets such as iPods and front-seat movie screens pose to safety. Statistics are scarce because it's difficult for police to determine whether an accident was caused by a distraction in the car, but legislators say electronics clearly are grabbing drivers' attention. "I got in a cab and the cabdriver was watching the fights on a TV he had in the front seat," says New York state Sen. Carl Marcellino, whose bill to prohibit drivers' use of display-generating electronics passed unanimously in the state Senate June 21. "Cars are becoming an extension of the workplace and an extension of the home."» (fonte: «New hazard: Driving while wired», By Christina Crapanzano, USA TODAY, 05/07/07)

Quem manda no carro

«In the car, monopoly is exercised by the driver, although sometimes he or she is willing to make concessions to the other people in the car» (Winocur, 2005: 323)

Esforços para levar a internet (móvel) aos carros

«"As the number of Wi-Fi hot spots grow, so too do the possibilities of where they can be placed. No longer do they have to be in fixed locations such as coffee shops or libraries; planes, trains and automobiles are turning into wireless Internet access points. New technology WiMAX is expected to further accelerate adoption...
"Autonet Mobile Inc. builds the Wi-Fi box Mr. Dyer uses and also makes them available through Avis Budget Group Inc. car rentals. Autonet wants to eventually put Wi-Fi into every car... Amtrak is looking to provide coverage to its trains. AMR Corp.'s American Airlines plans to provide its passengers with Wi-Fi access by next year...
"Seen speeding the adoption of Internet access in vehicles is wireless technology WiMAX, which is similar to Wi-Fi but with longer range. Sprint and Clearwire Corp. are partnering to build a nationwide network.
"Sprint recently held a technology summit in which partner Nokia Corp. demonstrated the applications of WiMAX in a Ford Motor Co. Mustang fitted with Nokia N800 tablets embedded in the back of the car's front-row headrests, with clips of 'Terminator 2' and 'Harry Potter and the Order of the Phoenix' wirelessly streaming from a remote personal computer. While the demonstration used a Wi-Fi signal, Nokia said WiMAX would fill the gap down the line.
"'It represents how the in-vehicle experience will look in a year,' said Claudine Goldsmith, head of marketing for Nokia's U.S. automotive group. She noted that even at 70 miles an hour, the car could maintain a steady connection to the Web."»

fonte: «Those on the Go Get to Go Online», WSJ, By Roger Cheng, 04,09/07

A rádio deixa de ser exclusiva no carro

«(...) the dream of turning cars into digital communication hubs didn't die. Now, car makers and technology suppliers are rallying to take another shot. Car makers and inventors have been trying to develop a safe way for drivers to manage their digital clutter and connectivity angst while on the road. Ford Motor Co., for example, hopes to generate some buzz with a system called "Sync," developed in collaboration with Microsoft and rolling out this fall on about a dozen Ford, Lincoln and Mercury models. Ford's effort to develop a new kind of onboard entertainment system grew out of the frustration of a small group of Ford engineers with the auto industry's tendency to lag behind personal electronics trends, says Gary Jablonski, manager of infotainment system engineering for Ford in Dearborn, Mich. "Customers want the same stuff in their cars that they see in Best Buy," Mr. Jablonski says. "We are generally a year behind." Their idea: Develop a system, using a variant of Microsoft's Windows CE software, that can link to various digital devices using either Bluetooth wireless technology or a USB port. Then, no matter what kind of device is involved, the system can operate it using a voice-recognition system or the buttons, knobs or touch screens provided for the car's basic audio system. If I had a Sync equipped car, my morning drive might go like this: I would plug the iPod into a USB port in the storage bin under the center armrest, and pair my BlackBerry with the car's audio system using Bluetooth (that is, if my phone has the right kind of Bluetooth.) To get the iPod to play, I could tell the system, "play genre jazz" and the iPod would start playing tunes in that category. (...) The marketing research firm J.D. Power and Associates earlier this month released an outline of its latest survey of consumer interest in new automotive technology, which offers some encouragement and some caution for products such as Sync. The good news is that half of the consumers polled for Power's 2007 emerging technologies study said they'd be interested in paying as much as $100 to get a USB interface in their next car. Asked if they'd pay $150 to get an iPod interface, about 43% of the respondents said yes. (...)»

fonte: «Eyes on the road», WSJ, JOSEPH B. WHITE, 27/08/07

Indústria automóvel puxa pela rádio na internet

«Welcome to the new generation of corporate radio, coming to you live from an auto dealership near you. Car manufacturers are racing to establish Internet radio stations and online playlisting tools as part of a new marketing strategy aimed at hip, tech-savvy young adults. The latest, and so far the biggest, effort comes from Toyota's Scion division, which in July added 17 Internet radio channels to its experimental Scion Broadband microsite. Each channel features three hours of music that is looped 24/7 and updated monthly. The company tapped Live365 for the Internet radio technology, and 15 DJs from such partners as Vice Records and Ninja Tune Records for programming. (...) If Scion's online experiment proves successful, it's likely that more consumer brands of all stripes, and not just automakers, will launch their own online entertainment sites. As yet, though, the jury's out. While the main Scion Web site averages around 750,000 hits per month, the Broadband microsite averages merely 10,000. But that's with almost no marketing to date. With the addition of the Internet radio element, the company plans to begin advertising the service in hopes of seeing traffic increase.»

fonte: «Auto manufacturers enter Internet radio race», Antony Bruno, Reuters, Aug 19, 2007

O site da Toyota: http://www.scion.com/broadband/

 

Quando os mais jovens comprarem carro

«The entire auto industry is getting ready for something called ITS-Intelligent Transportation Systems. This is the convergence of the highways with the Net. My car already has voice recognition for the phone system ("call home") and can log on to the Net. Some cars already have global positioning systems which tell you which turn to take. Toll booths scan your information and ensure collection of tolls at 70 milles per hour. And most N-Geners will travel in vehicles which sense the road, traffic, and other conditions, and drive themselves. This is not science fiction - it is already in prototyping and development» (Tapscott, 1997: 25) 

Auto-rádios fazem 80 anos

«No dia 5 de maio de 1922, pela primeira vez um automóvel – um Ford modelo T – foi equipado com um auto-rádio. O que a princípio parecia excêntrico, em cinco anos tornou-se produção em série. (...)A técnica do rádio, no entanto, ainda estava sendo desenvolvida quando, em 1922, George Frost sentou-se confortavelmente em seu modelo T, deu a partida e ligou o rádio. Um gesto que entrou para a história! Hoje, mal se pode imaginar um carro sem rádio. O jovem estudante de 18 anos e presidente de um radioclube pode, entretanto, não ter sido o primeiro na invenção, como conta um porta-voz da Ford em Colônia: "Como nesta época houve vários que adaptaram um receptor no seu carro, é difícil dizer quem foi o primeiro, mas oficialmente Frost é considerado seu inventor".

Dos gigantescos aos removíveis

Nos seus primórdios, o auto-rádio ocupava tanto espaço que, se o automóvel tivesse dois bancos, os de trás seriam tomados pelo rádio e a antena. Hoje, os modelos são cada vez mais compactos e versáteis. Além de música e informação, os modelos mais avançados já oferecem sistema de navegação, telefone e internet. Avanços que tornam o auto-rádio um objeto cada vez mais cobiçado pelos ladrões. Mas também este problema foi resolvido pela indústria, com auto-rádios cada vez menores, de painel removível. Um conforto, desde que não seja esquecido em casa!»

fonte: «1922: Primeiro auto-rádio», DW-world, 5/07/07 

Telemóvel começa a aparecer no carro

«Despite popular wisdom, in-car media use still heavily favors traditional radio with 93% of the sample indicating they use it on a regular basis followed closely by Cell phones and CD players. See chart below for device trending over time.

Despite popular wisdom, in-car media use still heavily favors traditional radio with three-quarters of the sample indicating that it is their preferred device in that environment. The next-closest device, the cell-phone continues to see a rise in preference with nearly 25% of the sample stating such. MP3 players continue to gain as well.

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings

O impacto dos LAD nos carros

According to the latest study by Arbitron and Edison Media Research, The Infinite Dial 2007: Radio’s Digital Platforms:

«iPod/Portable MP3 player usage has the greatest impact on over-the-air radio listening at home. Among those who report spending less time listening to over-the-air radio due to time spent with their iPod/portable MP3 player, nearly two-thirds (65 percent) report less radio listening specifically at home; nearly half are listening less in the car (49 percent). (pág. 17)

Televisão no carro

«Washington, 29 mar (EFE).- O Grupo Chrysler começará a oferecer televisão por satélite em seus monovolumes e outros veículos dos modelos de 2008 após chegar a um acordo com a empresa Sirius Satellite Radio. Inicialmente, o serviço, intitulado "Sirius Backseat", transmitirá apenas a programação dos canais Nickelodeon, Disney Channel e Cartoon Network, três canais especializados em conteúdos infantis e juvenis. Mike Kane, diretor de Inovação do Grupo Chrysler, afirmou hoje, através de comunicado, que considera "que o veículo está se transformando em outro cômodo da casa". "No caso do monovolume é óbvio", declarou. Kane acrescentou que os clientes do Grupo Chrysler estão solicitando inovação, e que "o próximo passo é a televisão no veículo". O serviço, que custará US$ 470 no primeiro ano, estará disponível nos monovolumes da Chrysler e da Dodge. O Grupo Chrysler será a única que contará com este serviço nos modelos de 2008, mas no ano seguinte a Sirius começará a oferecer o serviço a outros fabricantes de automóveis. O sistema, que será mostrado publicamente na semana que vem no Salão Internacional do Automóvel de Nova York, funciona através do equipamento de rádio por satélite da Sirius e do sistema de DVD instalado nos veículos.» fonte: «Chrysler se torna primeira fabricante a oferecer veículos com TV via satélite» 29/03 - 21:17 - EFE EFE

Hábitos a mudar na escuta radiofónica

«(...)entre 1997 e 2006 o consumo de rádio em casa decaiu cerca de 39%, enquanto que a escuta de rádio no carro subiu, no mesmo período, 65%. O automóvel é desde 2005 o local onde mais Portugueses ouvem rádio. Ou seja, a primeira evidência é a de que a Rádio tem deixado progressivamente o lar e passado para o automóvel. (...) Atendendo a que o carro é o local onde mais indivíduos ouvem rádio hoje em dia, é particularmente relevante que o tempo médio se tenha mantido próximo das 2h diárias ao longo destes 10 anos abordados. Por outro lado, o local de trabalho apresenta uma tendência de subida, reforçando valores já elevados, enquanto que em casa a ligeira descida verificada é bem menos significativa do que outros aspectos, nomeadamente o peso deste local no total da escuta de rádio, já abordado atrás»

fonte. Marktest, «Os Portugueses estão a mudar os seus hábitos de audiência de Rádio», 27/03/07

UM telemóvel com ligação wireless ao carro (fazer uma rádio pessoal...)

(em vez de um modulador/adaptador de FM, que se liga ao LAD, este telemóvel já emite FM para o receptor do carro - ou de casa:

«(...) along comes LG, the Korean giant that's making news in a variety of consumer electronics markets, with its 550 FUSIC phone. This is a fully featured cell phone that offers all the stuff to which we've become accustomed, plus you can use it as your own private radio station. It does this via a low-powered FM transmitter that sends signals from the phone to your car (or home) FM tuner, eliminating the need for a wireless connection between the devices. This makes it attractive to the millions of people who don't have iPod input jacks in their vehicles. It isn't a new concept, but this is the first time I've seen it applied to a cell phone; the other devices I've seen that transmit your tunes via FM are standalone device such as the AudioBug. The feature makes the FUSIC perfect for use in my personal cars, which are so old they didn't even come with CD players - but which do have tuners.

I downloaded a few tunes from Bell and spewed them through the ether to the stereos of a variety of cars I was driving. You can choose and set the frequency you use, which is handy since it's best to find a frequency that isn't already saddled with some lame local radio station's signal. In my area, 107.9 worked well. In practice, the FM transmitter also worked well, but its performance depended a great deal upon the vehicle I was in. This is because the signal is actually being transmitted from the phone to the car radio through the car's radio antenna - and where the antenna is located on the vehicle can have an effect. Remember, the signal isn't just going a couple of feet from phone to radio - it's going outside the car to the antenna, and then back in again to the tuner. For example, my old Infiniti Q45 has the antenna on its right rear corner and during my wintry test it was frozen with only about a third of its length extended. This led to a lot of problems with interference. On the other hand, when I enclosed the FUSIC into the cubbyhole at the top of the 2007 Nissan Sentra's dashboard, it worked like a hot darn!»

fonte: «Make Your Own Radio Station With LG's 550 FUSIC Phone/Music Player», The Post Chronicle, By Jim Bray, Mar 10, 2007