3.0.1 Tendências do segundo choque

Sobre o futuro da rádio - fornecedor de conteúdos audio

«In his monthly Internet column, Greater Media CEO Peter Smyth urged the radio industry to stop fighting the onslaught of new media devices that are capturing consumers' attention, and instead utilize radio's strengths to capitalize on the changing landscape.

"As an industry, we need to stop playing defense with this technology, and use it to our advantage," said Smyth in his "From The Corner Office" column. "We are moving in the right direction with streaming, podcasting, digital music stores, e-commerce and database marketing, but we still have a ways to go."

Smyth continued, "In the future, I see radio as the premiere content provider and us emerging as the leader in the audio entertainment business. Our role will be to provide compelling content- whether it’s coming from our towers, our streams, our multicast channels, or our podcasts. I see a convergence of all of these services with radio as the ultimate source and the primary content provider."

He added, "Radio’s biggest strength is its ability to provide local, entertaining and compelling content to consumers- that’s where radio will stand out. With iPods, the Internet, satellite and the many other types of new technology available to consumers, radio can truly distinguish itself from the pack by doing what it does best- taking care of the communities it serves on a local level."»

fonte: Smyth Urges Radio To 'Stop Playing Defense' (4/5/06), http://www.radioink.com/headlineentry.asp?hid=133413&pt=inkheadlines 

Que papel para os animadores na nova difusão de música

Operadores com o Pandora, Launchcast ou o Cotonete identificam as músicas que estão a passar no visor; na rádio retransmitida por Cabo há a possibilidade de identificarmos a música olhando para o visor; nos EUA, os visores dos receptores via satélite trazem o nome da música e o intérprete.

A pergunta é: para que serve o animador, se já nem a música tem de apresentar? Mais, os serviços de difusão audio (tipo Pandora) não têm voz.

Se o animador se limita às tretas do costume (sendo que muitas vezes nem as músicas anunciam), então podem ajustar contas com o futuro!

«An Arbitron survey from 2004 found that 85% of listeners actually look at the TV when a new song comes on, to check who the artist is. This suggests that we still want to learn about the music we’re hearing-- at least to get artist and title, and through the news and trivia, a little context on the music. But we don’t need a voice. "Now that there are DJ-free alternatives, if the DJ doesn’t actually add to the experience, there’s no reason to have one. The bar is set higher," says Kurt Hanson, the CEO of Internet radio service AccuRadio and publisher of the Radio and Internet Newsletter. The satellite radio services, XM and Sirius, display the artists and titles on the receiver, and Internet radio stations almost never bother with a DJ; in fact, more and more of them-- including AccuRadio-- give users the power to skip songs or to filter what they’re hearing, a feature that some of Sredzienski’s listeners might appreciate.»

(fonte: Who Needs the DJ? Mon:03-20-06, Story by Chris Dahlen)

A hipertextualidade na rádio

«Está siendo utilizada actualmente por otros soportes como el teléfono móvil. Algunos contenidos de tipo radiofónico podrán ser producidos por agentes diferentes a los tradicionales del sector».

Marti y Marti, Martinéz-Costa, 2001: 188 

Ser passivo ou activo

"Right now the radio conglomerates are not asking listeners what they need. They’re asking what they can get people to listen to. And that’s a very different question. If you really care about radio, if you really care about what this medium can offer the world then you should ask yourself: “What need can I answer with this medium? What can I do today to actually make someone else’s life better? What unmet needs are there, and how can radio fulfill those unmet needs for community, for civic reality, for music education, for development of new music talent, etc?”

Rather than asking listeners which of our shows you like the best so we can do more of that for you, ask what role could radio play in your life - and that’s not something that you can get from a focus group."

A opinião de Douglas Rushkoff, especialista em previsões mediáticas...

A solução passa pelo telemóvel?

A empresa Jacobs Media conduziu para a Arbitron um estudo com jovens dos 18 aos 34 anos, com base em seis "focus group". (em cidades como Baltimore, Detroit, D.C. ou L.A)

Algumas conclusões são muito preocupantes para a rádio:

- the notion these listeners have that radio is “losing its portability.” (radio’s notion of ubiquitousness and complete portability may be seen as a thing of the past. As Jacobs recounted it: “And then a [focus group member] looks at me and says the iPod is portable and radio is not. So I looked at him and said ‘What are you talking about?’ ”)

- the only positive feedback for terrestrial radio is that it’s free, but it was also dubbed “uninspiring” in the focus groups;

- There’s a strong awareness of satellite radio Jacobs said, but there is also “much reluctance” to subscribing he added.
- Cell phones appear to be the real wild card in the next generation of competition for terrestrial radio listenership. In short, Jacobs described the cell phone as “the monster that just keeps getting bigger” and a device that women have no problems incorporating into their own entertainment usage;

- He offered the perception that “Radio is tethered [acorrentado] to the car,” and that younger listeners believe that “radio is tethered and the iPod is not.”

Mais conclusões aqui.

 

50 milhões de arquivos de áudio na internet

"Yahoo anuncia procura de arquivos de áudio
O Yahoo começou ontem a testar uma nova ferramenta de pesquisa que permite procurar entre 50 milhões de arquivos de áudio na internet, incluindo músicas oferecidas por serviços como iTunes e Napster. A pesquisa inclui áudio de notícias, discursos, entrevistas e podcasts. Fazendo a pesquisa, o utilizador recebe a listagem dos sites onde poderá adquirir o ficheiro de áudio. Ao aceder a um dos links, por exemplo o do iTunes, e proceder à compra do ficheiro, o Yahoo recebe um determinado montante de comissão pelas músicas compradas. MJL" (meios e publicidade)

... passando o ouvinte ter o controlo sobre o rádio.

"Quanto à concorrência com as novas mídias, [Heródoto Barbeiro] considera que a maior se dará naquele que classifica como o templo do rádio, onde nenhum outro veículo entra, que é o carro. O director da CBN informa que a GM estuda um carro em que o rádio é comandado pela voz. O ouvinte pode pedir para sintonizar uma emissora, não a do ar, mas a da Internet. Com essa interactividade, o meio perde o controlo sobre o ouvinte, passando o ouvinte ter o controlo sobre o rádio".

CUNHA, Magda Rodrigues da, "O Valor da permanência do rádio", revista Conexão, v. 2, n. 3, Universidade Caxias do Sul, 2003, pág. 68.

Nota: também por aqui, com a tal perda de controlo sobre o ouvinte, se pode falar em choque. E em nova rádio no futuro.

O botão vermelho (das compras) Interactividade

Vai realizar-se entre 4 e 6 de Julho o Radio Festival 2005, em Edimburgo.
O Radio Festival é um congresso que trata das questões mais importantes que preocupam a rádio - tentarei estar no do próximo ano! (via NetFm)
Alguns dos temas que ali vão ser tratados e que encontram eco nas preocupações desta página:
- Review of Digital Technologies
With the growing number of "Broadcast Platforms" being offered to the consumer/listener, how does the world’s must successful international broadcaster choose those that deserve its patronage? Are there clear benefits to be gained by going for a satellite platform rather than a terrestrial solution? How do you measure audience impact? How do you justify the financial investment? What are the technical considerations that need to be taken into account? Hopefully by the end of the session you will know the answer to these questions.
Mike Cronk & John Sykes, BBC World Service
- Interactive Radio
Where is the radio with the ’Red Button’? Well it’s here! How important is the red button or is it merely a back channel that will drive uptake of conventional and new types of radio by consumers. What can we do with it and how will it change the way we use radio?
- New technology is turning us all into the instant gratification iPod generation. Music is now processed, protected and delivered the world over. How does it actually work, what are the risks and what’s next?
- Radio Killed the Video Star
The blue-sky future of radio. Where will be in 2014? John Simons, Bob Shennan and Antonio Mendes will be gazing into their crystal balls to tell us where our industry will be. The formats, the fads, the trends, the targets. Plus Classic FM’s production duo Tim Lihoreau and Paul Kelly have accessed an incredible time machine to enable us all to listen into the future and tune down the dial in October 2014.
- Connecting With Listeners
With the phone, text, websites, email events and more, radio stations touch and collect information form their listeners in dozens of ways. This should provide opportunity to make radio more engaging, to form insights into the lives of listeners and to reach them in ways other than over the air. However, making sense of these opportunities and then tying together activity across different platforms can be difficult. We give an update on how being interactive should be part of successful radio, working across all platforms to make programming more relevant and add value to the business. Paul Alexander (dunnhumby) James Cridland (Virgin Radio)
- Radio On Mobiles / Mobile Content
Music consumers, technology and radio listening - we are experiencing fundamental change and we need to understand it to cope with it and make it work for us. The mobile stands right in the middle of this change, with technology and the consumer on either side. This session will tie together technology and listener behaviour to point you in the right direction to making mobile work for you. Tom Laidlaw (Capital Radio Group), Andy Johnson (Captial Radio Group), Pamir Gelenbe (Flytxt) and Ian James (Chrysalis Mobile)
- The Internet Opportunity or Threat
Will personalised ’one-to-one’ radio stations mark the end of broadcasting? Will ’listen again’ services mean less people listen to your live station? Where’s the money in all this anyway? Chris Kimber (BBC), Tim Benjamin (Creation)

Nota: há muita gente a pensar nestas coisas. Isso é bom!