Sete novos hábitos para lidar com o PPM

Via Mark Ramsey:

«1. What the "One" rule is, and how to use it
2. How direct mail REALLY works
3. What happens when you correlate all TV expenditures with all PPM ratings results - does TV work or not?
4. Whether or not recall really matters
5. Whether or not marketing really matters
6. Whether Friday is "the new Thursday" in Arbitron (hint: It’s not)
7. What works - and what doesn’t - based on REAL data, not opinions or guesswork»