«Rádio na internet: potencial é grande, ouvintes, poucos»

«Spring 2007 data shows less than 1% of diaries contain listening to Internet radio. But when listeners do tune-in online, they seem to favor local stations. In Fall 2006 66% of diary-keepers went to a webcast from a station they could also hear over the air. But they’re not replacing FM or AM with online —78% say they listened to the station via both mediums. According to Arbitron, 45% of stations are now streaming»

fonte: «Internet radio: Potential is great, listeners are few» Inside Radio 9/10/07
 

Ramsey: «(...)are you as alarmed as I am that so few radio stations actually have an online stake in their future? Granted, streaming the audio is not the only way to plant a flag online. But if distributing your content online isn't a main reason to BE online, then you need to go back to square one.»