O negócios dos conteúdos vs o negócio da distribuição

Ramsey: «There are two places worth being in the future: The business of content - the unique and compelling kind. And the business of distribution - the wider the better.Some of the smarter groups are already experimenting with deals in these non-radio channels. Look for these deals to multiply. Further, look for players to get into the radio "game" who have no history here. To the degree that you simply need to hire a handful of program directors to create a broad menu of music-only channels, radio - on a national level - becomes easy for any company which has the distribution - and that means lots of competition which will quickly turn weaker radio brands into commodities.And where should you NOT be? You should not be putting all your eggs in the basket of any one technology (including over-the-air radio, by the way), especially if that technology has no significant distribution (you know what I'm talking about, but I already wrote my one post of the week on that topic).And you should not be in the business of pumping out tunes with no distinction and no added value. You should not, in other words, be in the business of creating a weak all-music brandless brand.Of course, you'll see these challenges first from the younger end of the audience. And no, they will not grow out of it.»