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Transistor kills the radio star?

Que papel para os animadores na nova difusão de música

Operadores com o Pandora, Launchcast ou o Cotonete identificam as músicas que estão a passar no visor; na rádio retransmitida por Cabo há a possibilidade de identificarmos a música olhando para o visor; nos EUA, os visores dos receptores via satélite trazem o nome da música e o intérprete.

A pergunta é: para que serve o animador, se já nem a música tem de apresentar? Mais, os serviços de difusão audio (tipo Pandora) não têm voz.

Se o animador se limita às tretas do costume (sendo que muitas vezes nem as músicas anunciam), então podem ajustar contas com o futuro!

«An Arbitron survey from 2004 found that 85% of listeners actually look at the TV when a new song comes on, to check who the artist is. This suggests that we still want to learn about the music we’re hearing-- at least to get artist and title, and through the news and trivia, a little context on the music. But we don’t need a voice. "Now that there are DJ-free alternatives, if the DJ doesn’t actually add to the experience, there’s no reason to have one. The bar is set higher," says Kurt Hanson, the CEO of Internet radio service AccuRadio and publisher of the Radio and Internet Newsletter. The satellite radio services, XM and Sirius, display the artists and titles on the receiver, and Internet radio stations almost never bother with a DJ; in fact, more and more of them-- including AccuRadio-- give users the power to skip songs or to filter what they’re hearing, a feature that some of Sredzienski’s listeners might appreciate

(fonte: Who Needs the DJ? Mon:03-20-06, Story by Chris Dahlen)

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