São essas as conclusões do ultimo trimestre da Bridge Ratings:

«In 2006 Bridge Ratings' consumer analysis began to reflect a slow reversal of attrition by both groups. 12-21 year olds were less likely in these 2006 studies to abandon terrestrial radio as they were in the 2004 studies. This behavioral change hinged on two factors: 1) renewed interest in terrestrial radio and/or its Internet simulcast and 2) "iPod fatigue" among a significant number of 12-21 year olds who in 2004 consumed much less terrestrial radio because nearly 80% of their time-spent-listening to traditional AM/FM radio stations had transferred to MP3 player use. By 2006 our panel had greatly reduced their weekly use of their MP3 players returning to terrestrial radio listening patterns similar to those this group used in 2004.»

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings