(as respostas demonstram um grau de fidelização ao podcasting muito interessante)

«Among our podcasting panelists who have downloaded audio or video content to listen to at a later time, 62% indicated in this study that they had listened to or viewed a podcast in the 30 days prior to the survey. This is up slightly from the February study with the same panel.

(Sample size: 5102 persons 12+ Survey dates: 02/15/2007 - 04/10/2007; Markets included: Los Angeles, Portland OR, Dallas, Phoenix, New York, Boston, Washington DC, Miami-Ft. Lauderdale, Denver; Methodology: Random digit phone dialing, mall intercepts; Population estimates courtesy of the U.S. Census Bureau)

fonte : «Digital Media Growth Projections - Updated 04/25/2007», Bridge Ratings