Blogia
Transistor kills the radio star?

4.1 No carro

Uma aposta na informação de trânsito

«The battle between radio formats is about more than just music, especially when it comes to commuters. Americans spend an inordinate amount of time in their vehicles, often in headache-producing traffic jams. That has created a push for next-generation traffic navigation technologies, including new rollouts from both satellite and terrestrial companies. Most recently, terrestrial giant Clear Channel Radio announced a slate of new distribution deals involving its Total Traffic Network, which uses a team of reporters, traffic cameras, helicopters and airplanes to deliver real-time updates. That system will now be used by Citadel Broadcasting and Fox Interactive Media, according to an announcement made early this morning (...) Elsewhere, offerings like XM Instant Traffic & Weather from XM Satellite Radio offer real-time traffic information in 21 metropolitan areas, part of a plan to supplant the local advantage that terrestrial radio offers

fonte: «Clear Channel Radio Broadens Traffic Technology», Digital Music news, 26/4/06

O que parecia impossível em 2001...

«La audiencia de la radio sigue aumentando. Las cifras más recientes muestran que el ciudadano estadounidense promedio pasa más de mil horas por año escuchando la radio (38.6 por ciento del tiempo promedio que dedica a los medios). Esto equivale a casi tres horas al día, más tiempo del que el consumidor de medios de comunicación promedio dedica a ver la programación de estaciones de televisión afiliadas a una cadena, y diez veces más que el tiempo dedicado a leer revistas. Y aunque los nuevos medios de comunicación tienen una oferta atractiva, tan sólo piense en el siguiente comentario bastante revelador sobre la fuerza de la radio: Trate de navegar por Internet en su automóvil» (Hausman, Benoit e O'Bonnell, 2001: 2)

Um leitor mp3 para o carro

O carro é a próxima aposta dos fabricantes de LAD. E a Sony acaba de dar um bom contributo: criou um leitor de mp3 que suporta, com um giga, até 500 musica (informações do fabricante).
A coisa funciona assim: destaca-se o painel do rádio e, através da porta USB, liga-se ao computador onde temos as músicas; com o painel carregado, volta a colocar-se no carro e boa viagem!

Cada vez mais iPods no carro

da página da Apple

«Take your music on the road with seamless integration between your car and your iPod. A host of top automakers offer elegant solutions for both new cars and prior-year models. Or choose iPod integration options from leading car stereo accessory manufacturers and outfit any car to play well with iPod.

Acura RL Acura logo

Acura

MDX, RL, TL

Audi A4 Audi logo

Audi

A3, A4, Allroad

BMW Z4 BMW logo

BMW

Z4, X3, X5

Chrysler Pacifica Chrysler logo

Chrysler

Pacifica, Sebring, Town & Country

Dodge Stratus Dodge logo

Dodge

Caravan, Grand Caravan, Neon, Ram, Stratus Sedan

Ferrari 612 Scaglietti Ferrari

Ferrari

Coming Soon

Honda Accord Honda logo

Honda

Accord, Civic, CR-V, Element, Odyssey, Pilot, Ridgeline, S2000

Infiniti M45 Infiniti logo

Infiniti

Coming Soon

Jeep Wrangler Jeep logo

Jeep

Liberty, Wrangler

Mercedes-Benz SLK Mercedes-Benz logo

Mercedes-Benz

C-Class, CLK, CLS, E-Class, SLK, M-Class, R-Class

mini Cooper mini logo

Mini

Cooper, Cooper S

Nissan 350Z Nissan logo

Nissan

Frontier, Pathfinder, Armada

Scion xB Scion logo

Scion

xA, xB, tC

Suzuki Grand Vitara Suzuki logo

Suzuki

Aerio SX, Grand Vitara

Volkswagon New Beetle Volkswagon logo

Volkswagen

Beetle, Jetta, Golf, GTI, Passat, Touareg

 Volvo XC90 Volvo logo

Volvo

S40, S60, S80, V50, V70, XC70, XC90

A rádio perde o privilégio do carro

Reproduzo este texto na íntegra, porque o assunto assim o justifica: quando o carro deixar de ser um domínio de quase exclusividade da rádio,  ficará o quê?

«Automakers are continuing to stuff their dashboards with next-generation digital music amenities, and the iPod is just one part of the mix. At the New York International Auto Show, several advanced music services have been unveiled, offering the consumer a broad range of options. BMW, which has led the charge on iPod integration, just stepped up its support of the device with enhanced display, docking, and steering wheel controls. But the luxury carmaker is also offering Sirius Satellite Radio and digital radio amenities, among other features. Meanwhile, Subaru has also raised its game, delivering an in-dash connector for the iPod - and various other digital music players - within its 2007 WRX STI Limited, part of a 120-watt, 6 speaker system. And Infiniti is reportedly readying an integrated hard drive into its console, though details remain light. Most other manufacturers are also making musical moves, and the future automobile will include multiple radio and portable player options. Satellite radio, digital (HD) radio, portable MP3 player support, and mainstays like terrestrial radio and multi-CD changers will all be part of the mix. The result will be a Darwinian battle among a number of providers, and natural selection could favor multiple survivors. For satellite radio, that landscape lessens the in-dash advantage, though multi-month subscription freebies will offer a nice toehold. But digital radio will also have an increasingly strong impact, especially among those less interested in genre-targeted selections, extras like Howard Stern and monthly subscriptions. So where does that leave the iPod? Despite an increasingly crowded console, the iPod will probably remain a looming presence, and a growing answer for music ubiquity among consumers.»

fonte: «Automakers Broaden Music Dashboards, Push Beyond iPods» Digital music News, 17/4/06

O trânsito vai deixar de ser um exclusivo da rádio

«In an online distribution deal, traffic content provider Westwood One and Wisconsin-based TrafficCast say they are providing integrated real-time traffic information for Yahoo via the online company’s Maps service. TrafficCast is a data company that offers predictive and flow traffic information.

"Our rapid integration with TrafficCast has created the single largest U.S. traffic information database for the U.S.," Pat LaPlatney, EVP of Westwood One, stated in the announcement. LaPlatney touted the combination of traffic speed, predictive traffic services and incident reporting the companies can offer together. They are marketing services to broadcasters as well as other users like governments, Internet clients, telematics/auto navigation systems and fleet managers. (...)»

(fonte RW on line, Westwood One, Traffic Partner Snag Yahoo Deal, 2006-02-23)

 

Os LAD são uma ameaça à portabilidade da rádio

Paul Resnikoff, editor da Digital Music News,  faz neste texto um ponto da situação sobre a resposta da rádio convencional, via HD, àquilo que parece ser o sucesso do satélite (10 milhões de subscritores, nesta altura).  Mas destaco algo que, aqui, é muito relevante: os leitores de audio digital (LAD) são uma ameaça à rádio, tradicional, digital ou via satélite:

"the iPod is also taking its own chunk of the action, especially as more car manufacturers install iPod ports, steering wheel controls and in-dash displays."

 

O iPod e os carros

Era previsível:

"The Chrysler Group will soon make full iPod integration an option across most of its new models, beginning in the second quarter. The move will embed the iPod into three million dashboards in Chrysler, Jeep and Dodge automobiles, a substantial percentage of new automobiles produced in the US. The news was confirmed by Steve Jobs at Macworld Expo San Francisco, and adds to optional iPod integrations from BMW, Volvo, Scion, Mini, and Mercedes-Benz. Acura, Audi, Infiniti, Ferrari, Honda, Nissan and Volkswagen are also developing similar solutions."

Os leitores digitais chegam ao carro!

Para muitos, o carro será no futuro o local de eleição da rádio, aquele local onde não entra(ria) mais nenhuma tecnologia, onde a rádio funcionará como meio secundário privilegiado, dando sentido ao binómio condução-é-o-mesmo-que-escuta-de-rádio.

Acontece que o carro não está obrigado a ter apenas rádio. E quer a indústria quer os fabricantes de leitores digitais de música sabem disso. Exemplo recente: O novo Honda Civic inclui não apenas leitor de AM/FM, mas também outras formas de reproduzir som (mp3, por exemplo) e um adaptador para ligar o iPod.
Depois disto, a única esperança da rádio musical é que os outros fabricantes automóveis não se lembrem de incluir leitores digitais de música nos carros... *
Fonte: http://www.honda-acura.net/plugins/p2_news/printarticle.php?p2_articleid=230

* ou então a rádio vai ter de encontrar alternativas à massificação musical...

O tempo passado no carro

http://osegundochoque.blogsome.com/2005/09/21/55-minutos-ao-volante-eua/

55 minutos ao volante (EUA)

September 21, 2005

Tied to listening to the same stations for the most part, data gathered over the last five years reveal little change in where people listen to the radio. The lone shift here has been a steady climb in car listening over the past five years. Why? The most likely explanation is cultural. People are driving more. Data from the Department of Transportation’s Bureau of Transportation Statistics indicate that the average driver spends 55 minutes behind the wheel every day“. (nota: 2. The statistics bureau does not have trend data on this figure. But its data do indicate that that 87 percent of people use their personal vehicle, as opposed to public transportation or some other mode of travel, when making daily travel. Daily travel, as the bureau defines it, includes commuting, shopping and errands and social or recreational trips (visiting friends, relatives, etc.). )

Não há dúvida: há mesmo riscos

Já tinha abordado, neste espaço, a hipótese de os Leitores Digitais de Musica se compatibilizarem como alternativa à rádio no único domínio que lhe era, até agora, exclusivo: o carro!

Esta notícia dá conta da aposta da Apple em ligar os seus iPods aos rádios do carro (e como vem dos Estados Unidos, a realidade de que falam já não é a do rádio FM mas o satélite).
"IPods On Wheels Could Cut Into Demand For Satellite Radio

As reported by Reuters, Apple Computer this week outlined plans to expand its iPod music players into cars, raising concerns that the move could cut into the growing demand for satellite radio.
Apple, which already cut a deal with BMW, announced it’s teamed with Acura, Audi, Honda and Volkswagen to integrate iPod products into their car stereos for 2006 model lines. They expect more than five million vehicles will ship with iPod support in the US next year.
As for industry reaction to Apple’s plan, XM doesn’t think iPod in autos is threat.
"These are two very different offerings, both of which have been embraced by millions of consumers," said XM spokesman Chance Patterson.
"XM is unique because we have hundreds of programmers delivering millions of songs plus live news, live sports and talk directly to subscribers," Patterson added.
Sirius Satellite Radio, meanwhile, declined to comment.
"If the iPod feature is cheaper and allows you to download music you already own, some car buyers might decide they’re not going to take satellite radio," said Gordon Wangers, CEO of AMCI, a California-based auto marketing consulting company.
"It could be a slight threat to satellite radio but I would expect they’ll coexist," commented Kit Spring, an analyst with Stifel Nicolaus and Co., noting that listening to a radio is a more passive activity than using an iPod and that radio has live content."

Música e carro, um casamento eterno?

Neste endereço encontrei um gráfico interessante: mostra o aparelho preferido pelos norte-americanos para ouvirem música.
56% ouvem na aparelhagem do carro (sendo que tanto podem ouvir rádio como gravações). E só 27% indicam a aparelhagem caseira.