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Transistor kills the radio star?

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«It wasn’t that long ago that terrestrial stations which stream crossed the 30% mark, and then the 33% level, and now John Blackledge at JPMorgan says “traffic at the terrestrial operators’ sites grew 3.8%” in February. While “traffic was down at all but six of the Internet radio operators.” Remember that we’re not talking about “listening”, or hours tuned or other measurements. This is unique visitors to Internet radio sites, sourced to Commscore Media Metrix and JPMorgan’s own estimates, and there are probably other sets of numbers out there. But Blackledge says the trend is clear: “We continue to expect unique visitors [to AM/FM-based station sites] to continue to post sequential and year-over-year growth in 2008.” Looking at all traffic: CBS-owned Last.fm jumped 39%, to hit 1.9 million unique visitors. (Expect more to come from closer ties between the CBSRadio stations and cousin Last.fm.) CBS sites grew 7%, Citadel/ABC sites grew 15%, NPR slipped 9% (“after record traffic in January”), while Clear Channel was off 1%. But Clear Channel still commands “an 18% share”, all by itself. Live365 was off 14%, Windowsmedia.com slipped 6%, though Pandora was 2% better».

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