«Dar aos ouvintes aquilo que eles querem»

Listeners expect more from their radio stations than ever before. How do we accommodate them?

Eric Rhoads Eric Rhodes, Radio Ink's publisher: Give them what they want. It's the principal of all successful business... reflect the needs of your customers. Radio has usually been pretty good at this by finding out what music, what content most listeners want. This is accomplished through research, through asking them what they want. If we reflect their needs they stay with us and that is all about community... staying tuned into the things they care about in their community and reflecting content taste, whether music, talk, etc.

Corey Deitz, The Radio Borg Assimilates New Technologies: "Resistance is Futile"24/02/08, Radio.about