O HD é incompatível com a(s exigências da) geração iPod
« Unplug your HD equipment and make a door stop out of it. Move your emotional and financial efforts to something that has a chance to work with the next generation. Sub-channels on a band where you have no chance of attracting the next generation makes no sense.
8. This is my favorite – and I’m thinking of getting into it with partners – develop the podcasting business. Podcasting is the new radio. It allows a generation that wants control of its content to start, stop, advance and enjoy content on demand – a prerequisite. No, I’d start 100 podcasts in a single genre that I could monetize (example: podcasts that appeal to 18-34 year old males, etc). Again, the consumers would not necessarily know I also own radio stations because starting now, I’m in the content business not the tower and transmitter business. The marketing of these podcasts to the next generation will also take some innovative thinking. Perhaps we can get into that in the future.» Unplug your HD equipment and make a door stop out of it. Move your emotional and financial efforts to something that has a chance to work with the next generation. Sub-channels on a band where you have no chance of attracting the next generation makes no sense. Jerry Del Colliano, Saving Radio, 21/02/08
8. This is my favorite – and I’m thinking of getting into it with partners – develop the podcasting business. Podcasting is the new radio. It allows a generation that wants control of its content to start, stop, advance and enjoy content on demand – a prerequisite. No, I’d start 100 podcasts in a single genre that I could monetize (example: podcasts that appeal to 18-34 year old males, etc). Again, the consumers would not necessarily know I also own radio stations because starting now, I’m in the content business not the tower and transmitter business. The marketing of these podcasts to the next generation will also take some innovative thinking. Perhaps we can get into that in the future.» Unplug your HD equipment and make a door stop out of it. Move your emotional and financial efforts to something that has a chance to work with the next generation. Sub-channels on a band where you have no chance of attracting the next generation makes no sense. Jerry Del Colliano, Saving Radio, 21/02/08
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