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Transistor kills the radio star?

A agressividade do meio rádio pode passar por isto...

«When you visit http://www.jackfm.co.uk/ (...) a pretty standard radio station homepage pops up... but then within about 2 seconds, something rather exciting happens. The live stream launches... automatically...!! I remember when I first came across this I thought... "That's a bit different". And the more I thought about it.... the more it made sense. Bloody good sense.
Every time I see research on the reasons why people go to a radio stations website... usually top of the list is the reason "I want to listen live / stream the radio station". The numbers vary from 50% anywhere up to 80%! So why not make it easy for them? Save people the hassle! What's the worst that could happen? They actually get to sample the station and stay listening to it for a while? That's kinda the idea with radio isn't it?!»
Nik Goodman, The Auto Stream,
http://nikgoodman.blogspot.com/2007/11/auto-stream.html

[é uma ideia que vale a pena experimentar; a tendência não pode passar por todo o controlo na escolha aos ouvintes; ou melhor eles também têm o controlo - a hipotese de recusar ouvir a emissão, desde que só exista uma, claro, ou uma preferencial, aquela em que a estação quer apostar; portanto, o ouvinte que «diga» que não quer)



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