Rádio tradicional pode perder 8,5 % dos ouvintes até 2010 (Canadá)

« (...) In Canada, the Canadian Association of Broadcasters and the Canadian Radio-Television and Telecommunications Commission are seeking smart ways to work with new media. The CAB…

…believes that traditional radio could lose between 4.9 and 8.5 per cent of its listeners by 2010, with revenue losses of between $13 million and $39 million.

The CRTC has said that the rapid changes in digital technologies and distribution of media – such as music and other programming have “presented the radio industry with new opportunities, but also new challenges.”

It cited satellite radio, file-sharing and downloading, podcasting and audio streaming on the internet as “new and more flexible alternatives to the traditional practices of purchasing recorded music and listening to radio broadcasting.” »

fonte: «Radio Killed The Radio Star, Part One» March 20, 2006, Medialoper

Mais sobre esta previsão:

«New technologies like satellite radio and digital players are changing the traditional radio landscape and the industry says it wants help from the CRTC to survive. The Canadian Radio-television and Telecommunications Commission had called for submissions that would be considered in its current review of the country's commercial radio policy. (...) "We no longer have one single and regulated system of radio services delivered over the public airwaves and free of charge to Canadians. Instead, we have both a regulated system of the past and a largely unregulated, parallel system of new delivery platforms for audio content," the CAB said. Canadian private radio is confronted with an unheard-of array of competition for listeners and for revenues." The existence of these new competitors does not necessarily mean that more regulation is required from the CRTC, the group said, "but rather that smarter and more effective regulation needs to be designed." The group believes that traditional radio could lose between 4.9 and 8.5 per cent of its listeners by 2010, with revenue losses of between $13 million and $39 million. The CRTC has said that the rapid changes in digital technologies and distribution of media – such as music and other programming– have "presented the radio industry with new opportunities, but also new challenges." It cited satellite radio, file-sharing and downloading, podcasting and audio streaming on the internet as "new and more flexible alternatives to the traditional practices of purchasing recorded music and listening to radio broadcasting."»

(fonte: Radio group calls for 'smarter, more effective' CRTC policy», CBC.ca, March 16, 2006 )