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Transistor kills the radio star?

Cada vez menos a rádio convencional é útil para indicar nova música

«(...) asking online radio listeners where they uncover new music. The question used was a fill-in: "Lately, I've been finding new music on..." The survey respondents were given the choice of broadcast radio, internet radio, satellite radio, file swapping, legal music service, and other.

A funny thing happens when you crunch these numbers. It shows that a substantial number of the internet radio audience give internet radio the nod as their key "new music" source - 77.1% to be exact. Only 7.7% say that, of late, they've been finding new music on broadcast radio.

This same question was asked of RRadio Network's online radio station audiences in 2005. In April of that year, 24.8% said that broadcast radio was leading them to new music. And, of these online radio station listeners - two years ago - 54.1% reported internet radio was where they found "new music." All other choices (satellite radio, file swapping, legal music service, and other) also dropped in the percentage of people using them to find new music between 2005 and 2007.

Study the chart and consider that online radio has, in just two short years, run away with the perception that it's delivering new artists (to people who listen to internet radio).



This is a strong argument for internet radio stations to take to their next meeting with the people who decide royalty rates for music. If "new music" is being discovered by online radio listeners by such a vast margin, it means that the internet radio industry is effectively promoting that music.»

fonte: «Trends for Internet Radio Industry», Audiographics, 11/05/07

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