LAD (iPod) devem ter receptores de rádio
«Conventional wisdom suggests that iPod owners are swimming in their own collections, and leaving programmed radio stations behind. That certainly sounds like the typical iPod owner, though fresh research indicates that a large number of portable music fans want terrestrial radio receptivity. According to a recent internet-based poll conducted by Jacobs Media, 33 percent of respondents expressed a preference for FM radio in their next portable media device. And among iPod owners, the number was a more substantial 41 percent. In both cases, the preference for radio receptivity outweighed demand for increased capacity, a larger screen, and video playback. "It's a no-brainer," said Fred Jacobs, head of the research group. "If Apple truly wishes to make the most versatile, user-friendly personal MP3 devices, an FM tuner should be standard equipment." Currently, iPod owners can grab FM receptivity by purchasing an add-on from a large number of companies. But off-the-shelf, the iPod does not contain terrestrial radio reception, an approach that Jacobs disagreed with. But tempering the opinion is a potentially heavy skew in the results, which were compiled by a company that focuses its expertise on rock radio. In fact, the survey pool of 25,000 was pulled from nearly 70 rock radio stations across the United States, a selection process that offers a less-balanced consumer picture. Meanwhile, Apple is most likely reviewing sales data on add-ons like FM receivers, and weighing its product decisions on actual buying information. A number of iPod rivals, including the Microsoft Zune and a range of SanDisk players, currently offer FM receptivity.»
fonte: «Researchers Raise Importance of Portable FM Reception», Digital Music News, 2/04/07
Mais: «Of course, FM radios are available in Microsoft's Zunes and SanDisk players, for example, but they are not built into Apple branded products, such as nano, shuffle, or video iPods. Clearly, this is a great opportunity for Apple to better serve its millions of iPod customers, while keeping ahead of its growing competition. It’s a no-brainer - If Apple truly wishes to make the most versatile, user-friendly personal mp3 devices, an FM tuner should be standard equipment» (Jacobs Blog, «iPod Owners Want WHAT?», 3/04/07)
First, the iPod is not an island. It's an mp3 player, and there are many mp3 players out there equipped with FM tuners. That is, the thing these folks say they want is already available on a different branded unit, and they deliberately chose not to buy that unit and purchased an iPod instead. What does that tell you about what they say they want vs. what they really want? Second, Jobs knows full well that there's demand for an FM tuner in the marketplace. And that's why Apple makes such a tuner as an add-on for the iPod. Indeed, the iPod is deliberately manufactured to be the centerpiece of an ecosystem of products that "plus" the iPod, and an FM tuner is one such "plus." So arguably, this problem is solved even before it's posed as a problem. Third, why should Apple burn their iPod batteries to empower the radio industry's agenda when those batteries could be alternatively burned playing video and audio purchased from Apple's own iTunes, a proposition which not only drives the value of iPods but fills Apple's coffers to the brim?»
fonte: Mark Ramsey, Hear2.0, «Will iPods feature FM tuners? Nope.», 2/04/07
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