Quando uma rádio queria oferecer iPods de prémio...

«Mr. Hanson also suggested that land-based radio had been too slow to respond to satellite radio, which offers access to dozens of commercial-free music channels for a monthly subscription fee and to digital music players, like Apple Computer's iPod. He said that he balked when a supervisor suggested running an on-air contest to give away an iPod loaded with 949 songs. (Zeta's frequency was 94.9-FM.) "I was like, 'Then they don't need to listen to Zeta anymore.' " Mr. Hanson wound up forgoing the contest.»

fonte: New York Times, «Fade-Out: New Rock Is Passé on Radio», By JEFF LEEDS, April 28, 2005