A publicidade na internet vai superar a da rádio

«the largest local Web site in most markets, typically run by a local newspaper, will generate more in ad sales this year than the largest-grossing radio station in that market»

«Borrell estimated that 1,700 to 2,000 radio stations of a total 6,700 stations are selling advertising on their Web sites. Radio stations grew ad sales by 70% from their Web sites in 2005 to $60 million, up from $35 million. That’s still only a small portion, about 1% of total local online advertising. Average revenue from a site was $34,024»

fonte: «Borrell: Web Is The Place To Be», Billboard Radio Monitor, April 19, 2006, Katy Bachman