Um aviso muito sério: a rádio tem de se preparar!

«While upbeat about the future, Kaline said the medium could squander its opportunity if it doesn’t act quickly. Radio needs to embrace culture change, put consumers first – “don’t lose sight of the listener” when embracing new technologies -- and “get comfortable with being uncomfortable,” he said.

To that latter point, Kaline urged broadcasters to consider alliances it may have never dreamed of before. “Maybe you need to reach out to online, to mobile, even to satellite,” he suggested.» (fonte Billboard Radio monitor, Top Advertiser Says Radio Needs To Act Quickly, March 15, 2006, By Paul Heine)