Uso do telemóvel no carro prejudica a rádio!

(eis um daqueles estudos cujos resultados são óbvios, mas que são necessários para legitimar o empirismo...)

O uso do telemóvel no carro prejudica a audição da rádio, diz um estudo da Bridge & Ratings: 

«Cell phone pervasiveness is a significant contributor to threat to traditional media by cell phone use in vehicles. Topline findings of our national study conducted between July 2005 and January 2006 projects that in the United States, 66% of the population owns a cell phone: U.S. population stands at 297 million, with 197 million cell phone users. In fact, today cell phone technology is the only audio technology that could approach traditional radio’s market penetration (currently at 93% or 276 million Americans who listen to terrestrial radio at least once a week).

From our analysis, it was clear that in vehicles in which the radio was being listened to, when cell phones were in use, radio behavior was affected:

	Radio Volume Unchanged	Radio Volume Turned Down	Radio Turned Off
	2%	79%	19%

(fonte: «Bridge Ratings Industry Study : In-Car Cell Phone Use; In-Car Cell Phone Use Impacting Radio Listening!, February 20, 2006)