A publicidade na rádio via satélite

(esta questão é interessante, na medida em que a rádio via satélite construiu toda a sua estrutura no pressuposto de que não teria publicidade; agora as receitas de publicidade podem representar 10 por cento das receitas totais...)

«Karmazin also said this morning that he expects advertising revenues to “start approaching” 10% of subscriber revenues. He said that Sirius had “a little over $6 million” in ad revenues in 2005 and “as of today, we have a bit over $6 million on the books for 2006, and it’s only six weeks” into the year.

Karmazin said 10% would probably be the right percentage “closer to” 2007 than 2006. If the figure is 7% in 2006, and he predicts $600 million in revenue, that would make this year’s advertising take about $42 million.

With revenue projected to be $1 billion in 2007, that 10% figure would mean $100 million in advertising that year.

“We don’t think it’s hurting terrestrial radio in any way” Karmazin said, adding that, “Clearly, there has been advertising money that has come from terrestrial radio,” but he said it wasn’t clear if those advertisers had increased their overall budgets or actually shifted money from terrestrial to satellite.»

 

 

Stern To Stream Via Sirius; Fox Returns,Feb. 17, 2006 , By Tony Sanders