Blogia
Transistor kills the radio star?

A favor da total desregulação na rádio hertziana

A propósito deste relatório ""The Future of Radio Regulation: The Need for a Level Playing Field," is authored by Adam Thierer, formerly director of telecommunications studies at the Cato Institute", pede-se a total desregulação do FM:

"He presents the case that radio seemed impervious to competition for so long, having spent its early years without any significant competition, and then surviving onslaughts from records, television, the Walkman and CDs. Yet today, he counters, radio is becoming outflanked by both the sheer number of emerging media alternatives, and the more specifically direct nature of their competitive services.

He cites Internet radio, music downloading and satellite radio as examples. Satellite radio presents the greatest threat, in Thierer's view, particularly given its foray into provision of local content with traffic and weather offerings. He also makes a convincing argument that although satellite radio only reaches a fraction of free, over-the-air (OTA) terrestrial radio's audience today, all indicators point toward continued strong growth in satellite radio's subscriptions, and he presents a plausible future in which satellite radio overtakes OTA radio just as cable and satellite TV have done to OTA television broadcasting."

0 comentarios