Os jovens preferem o MP3 à rádio
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"A whopping 85 percent of music listeners between the ages of 12 and 24 would rather listen to their MP3 players than to terrestrial radio broadcasts, according to a recent finding by Bridge Ratings.
The report, titled “How to Make Music Radio Appealing to the Next Generation,” polled 2,000 younger listeners across the United States. Survey participants all grew up with the internet, which included easy availability to music in digital formats.
While it appears that the next generation has responded negatively to traditional radio, the reasons are rooted in radio’s abandonment of the 12-24 year old over the last 10 years,” explained Bridge Ratings president David Van Dyke to Mediaweek. "
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