Pode a rádio permanecer como meio isolado (único)?
Esta é uma das perguntas que se vão fazer num congresso a realizar em Londres, em 24 de Novembro.
"Can radio exist as a 'stand-alone" medium in ten years' time? What are the major threats to our traditional business, in a world of iPods, on-demand video, the Web and mobile television? Consultant and traveller Jonathan Marks has some non-British perspectives on tomorrow's media consumption. The audience is up to something..."
Outras perguntas:
"How are music radio stations responding to the huge growth in availability of music? Is the traditional music policy/format still relevant in a world of iTunes, Napster, 40GB of music in your back pocket, online personalized juke boxes and on-demand radio listening? How should linear radio react to this seismic shift in the availability of music and content? What do our listeners expect from music radio now, and what can linear radio do to keep people tuned in?"
"Can radio exist as a 'stand-alone" medium in ten years' time? What are the major threats to our traditional business, in a world of iPods, on-demand video, the Web and mobile television? Consultant and traveller Jonathan Marks has some non-British perspectives on tomorrow's media consumption. The audience is up to something..."
Outras perguntas:
"How are music radio stations responding to the huge growth in availability of music? Is the traditional music policy/format still relevant in a world of iTunes, Napster, 40GB of music in your back pocket, online personalized juke boxes and on-demand radio listening? How should linear radio react to this seismic shift in the availability of music and content? What do our listeners expect from music radio now, and what can linear radio do to keep people tuned in?"
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