A internet não traz novos ouvintes?
Deste relatório:
"According to a 2003 study by Arbitron/Edison Media Research the number of individuals who had ever listened to radio stations on the Internet increased from 6 percent in 1998 to 33 percent in 2003.3 But when asked about more regular online listening, only 10 percent had listened to a radio station online in the past month. Only 5 percent had listened in the past week.
What is the cause of this apparent disconnection between radio and the revolutions occurring in broadcast technology? One contributing factor is the decision made by some organizations to limit or prohibit alternative forms of broadcast-such as Internet streaming of audio and video--for their so-called over-the-air radio stations (those stations also available through traditional radio outlets and not Internet or satellite-only stations). As a result, the information and programming that attracted a listener to the station is simply not available online.
Another might be the attitude cited by some researchers that many listeners view their computer as simply another receiver, no different than the traditional radio that might already be sitting in their kitchen or on their desk. The listener with this mindset would most likely choose whichever mode of listening is most convenient to their location. Add to this the reality of the digital divide and the weight online streaming can put on computers and computer networks. Some organizations and corporations have instituted rules limiting or prohibiting the use of streaming websites in office settings while some at-home computer users are simply not sufficiently equipped to enjoy streamed audio in as clean a fashion as the traditional radio on their desk."
"According to a 2003 study by Arbitron/Edison Media Research the number of individuals who had ever listened to radio stations on the Internet increased from 6 percent in 1998 to 33 percent in 2003.3 But when asked about more regular online listening, only 10 percent had listened to a radio station online in the past month. Only 5 percent had listened in the past week.
What is the cause of this apparent disconnection between radio and the revolutions occurring in broadcast technology? One contributing factor is the decision made by some organizations to limit or prohibit alternative forms of broadcast-such as Internet streaming of audio and video--for their so-called over-the-air radio stations (those stations also available through traditional radio outlets and not Internet or satellite-only stations). As a result, the information and programming that attracted a listener to the station is simply not available online.
Another might be the attitude cited by some researchers that many listeners view their computer as simply another receiver, no different than the traditional radio that might already be sitting in their kitchen or on their desk. The listener with this mindset would most likely choose whichever mode of listening is most convenient to their location. Add to this the reality of the digital divide and the weight online streaming can put on computers and computer networks. Some organizations and corporations have instituted rules limiting or prohibiting the use of streaming websites in office settings while some at-home computer users are simply not sufficiently equipped to enjoy streamed audio in as clean a fashion as the traditional radio on their desk."
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