“Every week GWR speaks by telephone to hundreds of people, aged om 20 to 34, about their musical tastes. Each respondent is asked to identify their current musical preferences from a shortlist of musical ‘clusters’, and then asked for their opinions on a list of current songs. The learning from this ongoing research helps in the construction of our group playlists” (informação oficial do grupo GWR [em Maio de 2005 o GWR fundiu-se com a Capital Radio e deram origem ao grupo GCap Media], apud Fleming, 2002: 16/17).

“The playlist determines what will be played, and how often it will be played. (…) In any event the selection of music is not down to personal taste but is a professional judgement that takes into account a variety of factors including the station’s target audience, how appropriate a particular track is to certain times of the day, and often whether or not it has ’scored’ well in audience research” (Fleming, 2002, 54)