Depois de ter comprado a Last.FM, a CBS comprou agora a CNet, que - entre outros activos - tem a mp3.com, um site com «Artist-provided content from both independent and major-label acts including customized artists pages with songs, videos, similar-artists lists, photos, bios, news, blogs, and forums. Fan-generated content such as ratings, reviews, videos, blogs, forums, and favorites lists. Exclusive coverage, editorial features, and original programming including web shows, artist interviews, concert webcasts, event reports, video album reviews, and more. Thousands of free MP3s, plus streams of popular music videos and selected new albums.».

a CBS, um dos operadores mais importantes de rádio convencional, parece ser a que melhor se posiciona para liderar na nova tendência de consumo activo.

Sobre a «guerra» CBS - Clear Channel pelo dominio da rádio online: «It only took them about three years to catch up with their traditional media counterparts, but the big radio groups are finally embracing digital in a major way. Now two of the industry's biggest players, CBS Radio and Clear Channel, are in an arms race to see who can build the most scale the fastest. Clear Channel wants to lure more, younger listeners to its weekly listener base of 1.4 million by creating its own indie-rock online music app, eRockster, to bring a catalog of 5,000 indie, alternative and electronica songs to its music library by the end of May. And, later this summer, Clear Channel will launch its own personalized radio station, with a best-of-breed partner».